Comparison

Metricool vs WOWMI

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Metricool

This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.

Highlights
  • Schedule posts across multiple platforms
  • Unified inbox for messages and comments
  • Manage digital ad campaigns
  • Track social media analytics
  • Generate custom reports
  • Visual content calendar
Read full description

Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!

About

WOWMI

This app allows businesses to manage and deploy their content ecosystem. Users can view and share content, record live video, and schedule posts across multiple social media platforms. It also includes a direct chat feature for customer support.

Highlights
  • Content viewing and sharing
  • Live video recording with scripts
  • Multi-platform social media scheduling
  • Direct customer support chat
  • Ecosystem rollout management
Features
Read full description

You’ve created amazing content for your business with the help of WOWMI, but now you need to use it to its fullest extent. The WOWMI App gives you the ability to rollout your Ecosystem how you want and when you want. You can view your content and share links to your website while you’re with a client, record live video using the scripts provided and, best of all, you can post to all three of your social media platforms at a time of your choosing. At WOWMI, your business is our business, which is why we’ve included a chat feature to provide you with a direct line of communication to the support team. Download the App now to take your marketing to the next level!

Screenshots

Metricool4 screens
WOWMI4 screens

Verdict

The call

The clearest difference is rating: WOWMI at 4.5 against Metricool's 2.6. WOWMI also leads on in-app purchases (none vs 1) and iOS requirement (13.0 vs 15.0). Metricool's advantage is review sentiment (27% vs 0%) and update cadence (every 2 weeks vs every 6 weeks). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month. WOWMI asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

WOWMI holds the better App Store score, 4.5 against 2.6. That said, the two scores are not equally well evidenced: Metricool has 117 ratings behind it against 13, so its average is the more settled of the two. Written reviews complicate that: 27% of Metricool's written reviews are positive against 0% of WOWMI's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Metricool ships an update every 2 weeks, WOWMI every 6 weeks. The most recent releases landed on October 24, 2026 and October 3, 2026 respectively.

Scorecard8 real differences · 3 level
Metricool versus WOWMI: the parameters behind the verdict, then further details
ParameterMetricoolWOWMI
PriceFreeFree
Rating2.6 (117 ratings)4.5 (13 ratings) — better
Positive reviews26.7% of reviews — better0.0% of reviews
Number of ratings117 — better13
Update frequencyEvery 2 weeks — betterEvery 6 weeks
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
Best chart rank#149 — better—
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.013.0 — better
Further details — not scored
Size150 MB77 MB
Age rating4+4+
DeveloperMetricool Software SLWOWMI, LLC

Customer experience

Metricool

All ratings112 ratings
Positive36.6%
Neutral4.5%
Negative58.9%
Written reviews172 reviews
Positive26.7%
Neutral9.3%
Negative64.0%

WOWMI

All ratings13 ratings
Positive84.6%
Neutral0.0%
Negative15.4%
Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

In-app purchases

1 purchases

Metricool

Subscriptions1
  • Starter Mobile 5$30.001 Month
None

WOWMI

No in-app purchases

Questions

Is Metricool free?
Metricool is free to download, with in-app purchases available.
Is WOWMI free?
WOWMI is free to download, with no in-app purchases.
Which has better reviews, Metricool or WOWMI?
WOWMI is rated higher. Metricool averages 2.6 out of 5 from 117 ratings, while WOWMI averages 4.5 from 13 ratings.
Do Metricool or WOWMI have ads?
Neither Metricool nor WOWMI shows ads.
Which is updated more often, Metricool or WOWMI?
Metricool ships an update every 2 weeks, and WOWMI every 6 weeks. Most recently, Metricool was updated on October 24, 2026 and WOWMI on October 3, 2026.

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