Metricool vs Sendl
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Metricool
This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.
- Schedule posts across multiple platforms
- Unified inbox for messages and comments
- Manage digital ad campaigns
- Track social media analytics
- Generate custom reports
- Visual content calendar
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Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!
Sendl
Streamline your social media presence by scheduling posts, reels, and carousels across multiple platforms in one tap. Perfect your feed with a visual preview before publishing. Designed for creators and small teams, it offers an affordable and efficient way to manage content.
- Schedule posts to Instagram, TikTok, Threads, Facebook, Telegram
- Plan and schedule reels and carousels
- Visual feed and post preview
- Content management for creators and small teams
- One-tap posting across multiple platforms
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Sendl is your ultimate social media sidekick — designed for creators and small teams. - Post everywhere in one tap Schedule content to Instagram, TikTok, Threads, Facebook, and Telegram — no more juggling apps. - Plan & Schedule Ahead Save time by scheduling posts, reels, and carousels. - Feed & Post Preview Perfect your Instagram grid before publishing (TikTok & Facebook preview coming soon). - Made for Creators, Not Corporations Lightweight, affordable, and fun — Sendl is your personal cat-powered social media manager. Future updates will bring more features, including TikTok feed preview and analytics. Some features require a Sendl Premium subscription. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is rating: Sendl at 5.0 against Metricool's 2.7. Metricool's advantage is ratings volume (110 vs 1) and chart position (#189 vs unranked). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month and Sendl sells 19 in-app purchases, starting at $5.99 per month. Whichever you choose, the download price is not the number that matters.
Sendl holds the better App Store score, 5.0 against 2.7. That said, the two scores are not equally well evidenced: Metricool has 110 ratings behind it against 1, so its average is the more settled of the two.
Metricool ships an update every 2 weeks, Sendl every 10 days. The most recent releases landed on September 24, 2026 and June 13, 2026 respectively.
| Parameter | Metricool | Sendl |
|---|---|---|
| Price | Free | Free |
| Rating | 2.7 (110 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 27.6% of reviews | — |
| Number of ratings | 110 — better | 1 |
| Update frequency | Every 2 weeks | Every 10 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #189 — better | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 148 MB | 85 MB |
| Age rating | 4+ | 4+ |
| Developer | Metricool Software SL | Oleksandr Riabchuk |
Customer experience
Metricool
Sendl
In-app purchases
Metricool
- Starter Mobile 5$30.001 Month
Sendl
- One Time Offer - Sendl$5.991 Month
- 1 Channel – Monthly$5.991 Month
- 3 Channels – Monthly$12.991 Month
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- Sendl 4 Channels$19.991 Month
- Sendl 5 Channels$24.991 Month
- 6 Channels – Monthly$29.991 Month
- Sendl 6 Channels$29.991 Month
- 10 Channels – Monthly$44.991 Month
- Sendl 9 Channels$44.991 Month
- Sendl 10 Channels$49.991 Month
- Sendl 11 Channels$54.991 Month
- 1 Channel – Yearly$59.991 Year
- Sendl 12 Channels$59.991 Month
- Sendl 13 Channels$64.991 Month
- Sendl 14 Channels$69.991 Month
- Sendl 15 Channels$74.991 Month
- 3 Channels – Yearly (Popular)$129.991 Year
- 6 Channels – Yearly$349.991 Year
- 10 Channels – Yearly$449.991 Year
