Metricool vs Our Gray Area
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Metricool
This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.
- Schedule posts across multiple platforms
- Unified inbox for messages and comments
- Manage digital ad campaigns
- Track social media analytics
- Generate custom reports
- Visual content calendar
Read full descriptionHide full description
Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!
Our Gray Area
Read full descriptionHide full description
A place to have 1:1, turn-based, asynchronous conversations.
Screenshots
Verdict
The clearest difference is in-app purchases: Our Gray Area at none against Metricool's 1. Our Gray Area also leads on update cadence (every 4 days vs every 2 weeks). Metricool's advantage is chart position (#177 vs unranked) and iOS requirement (15.0 vs 18.0). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month. Our Gray Area asks for nothing beyond the download.
Metricool ships an update every 2 weeks, Our Gray Area every 4 days. The most recent releases landed on October 29, 2026 and October 12, 2026 respectively.
| Parameter | Metricool | Our Gray Area |
|---|---|---|
| Price | Free | Free |
| Rating | 2.6 (117 ratings) — better | — |
| Positive reviews | 26.0% of reviews | — |
| Number of ratings | 117 — better | — |
| Update frequency | Every 2 weeks | Every 4 days — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Best chart rank | #177 — better | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 153 MB | 5 MB |
| Age rating | +4 | 17+ |
| Developer | Metricool Software SL | Five Boroughs Apps |
In-app purchases
Metricool
- Starter Mobile 5$30.001 Month
Our Gray Area
No in-app purchases
