Metricool vs New REF Global
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Metricool
This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.
- Schedule posts across multiple platforms
- Unified inbox for messages and comments
- Manage digital ad campaigns
- Track social media analytics
- Generate custom reports
- Visual content calendar
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Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!
New REF Global
Connect, share, and grow with a community of business leaders. Exchange insights, explore events, and engage in meaningful conversations. Receive personalized updates relevant to your interests and region.
- Join spaces by topic or territory
- Exchange insights in real time
- Explore upcoming events
- Connect directly with members
- Personalized updates
- Leadership development
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The REF Global app is where our community of business leaders connects, shares, and grows together. It’s a simple, intuitive space that keeps you close to the people, ideas, and conversations that matter — wherever you are. Inside the app, you can join spaces by topic or territory, exchange insights in real time, explore upcoming events, and connect directly with other members. Whether it’s a quick message, a shared learning, or an open question — this is where meaningful interaction happens. You’ll receive personalized updates based on your interests and region, so you always stay informed about what’s most relevant to you. More than just a platform, it’s a living space designed for connection, collaboration, and leadership that thrives through community.
Screenshots
Verdict
The clearest difference is rating: New REF Global at 5.0 against Metricool's 2.7. New REF Global also leads on in-app purchases (none vs 1). Metricool's advantage is ratings volume (112 vs 1) and chart position (#174 vs unranked). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month. New REF Global asks for nothing beyond the download.
New REF Global holds the better App Store score, 5.0 against 2.7. That said, the two scores are not equally well evidenced: Metricool has 112 ratings behind it against 1, so its average is the more settled of the two.
Metricool ships an update every 2 weeks, New REF Global every 3 weeks. The most recent releases landed on October 16, 2026 and October 2, 2026 respectively.
| Parameter | Metricool | New REF Global |
|---|---|---|
| Price | Free | Free |
| Rating | 2.7 (112 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 26.7% of reviews | — |
| Number of ratings | 112 — better | 1 |
| Update frequency | Every 2 weeks — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #174 — better | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 150 MB | 91 MB |
| Age rating | 4+ | 17+ |
| Developer | Metricool Software SL | RENAISSANCE EXECUTIVE FORUMS INC |
Customer experience
Metricool
New REF Global
In-app purchases
Metricool
- Starter Mobile 5$30.001 Month
New REF Global
No in-app purchases
