Comparison

Metricool vs MilkyWays

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Metricool

This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.

Highlights
  • Schedule posts across multiple platforms
  • Unified inbox for messages and comments
  • Manage digital ad campaigns
  • Track social media analytics
  • Generate custom reports
  • Visual content calendar
Read full description

Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!

About

MilkyWays

Create and share events, go live with followers, and sell tickets directly. Organize groups, design flyers with AI, and discover local happenings. Enhance your experience with in-app purchases and a premium subscription.

Highlights
  • Event creation with map pinning
  • Live streaming with guest interaction
  • Ticket sales with tiered pricing
  • Private and secret group creation
  • AI-generated flyer design
  • Discover local events and users
  • In-app currency for gifts and tools
Features
Read full description

Milky Ways is where events, live streams, and your people come together under one sky. DROP A PIN TO CREATE AN EVENT Put your event on the map in seconds. Then add parking, entrances, VIP areas and other section off areas, so guests can find every part of the night — not just the front door. GO LIVE Stream to your followers, bring guests on screen, and turn the best moments into clips worth sharing. Viewers send hearts and gifts while they watch. SELL TICKETS Price your event in dollars and set as many tiers as you need. Buyers pay by card and the money goes straight to you through Stripe. You can even ticket a single stop — like the VIP room — without ticketing the whole event. GROUPS Start a group that is open, private, or secret. A secret group is invisible to everyone who is not a member: its posts, its events, and its pins. MAKE IT LOOK GOOD A beauty camera with real filters, AI-generated flyers you can keep editing, and music on your posts and flashes. DISCOVER Browse the map for what is happening near you, follow the people worth following, and stop hearing about the good ones a day late. STAR COINS Star Coins pay for gifts, boosts, AI tools, Multi Pin Map for your events: This is good for showing parking and areas sectioned off areas of your event. Milky Ways Pro gives you access to all AI tools free with a reasonable weekly cap, it removes ads while browsing but not on live streams, you most subscribe to a stream's account to stop seeing ads there. MILKY WAYS PRO — SUBSCRIPTION Milky Ways Pro is an auto-renewing subscription. • Monthly — $9.99 per month • Annual — $89.99 per year Payment is charged to your Apple Account at confirmation of purchase. Your subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the end of the current period. You can manage your subscription or turn off auto-renewal in your Apple Account settings after purchase. Terms of Use (EULA): https://steady-cranachan-802d37.netlify.app/terms Privacy Policy: https://steady-cranachan-802d37.netlify.app/privacy

Screenshots

Metricool4 screens
MilkyWays4 screens

Verdict

The call

The clearest difference is rating: MilkyWays at 5.0 against Metricool's 2.6. Metricool's advantage is ads (none vs shown) and ratings volume (117 vs 1). On price, in-app purchases, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month and MilkyWays sells 4 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

MilkyWays holds the better App Store score, 5.0 against 2.6. That said, the two scores are not equally well evidenced: Metricool has 117 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

Metricool ships an update every 2 weeks, MilkyWays monthly. The most recent releases landed on November 1, 2026 and October 21, 2026 respectively.

Scorecard5 real differences · 6 level
Metricool versus MilkyWays: the parameters behind the verdict, then further details
ParameterMetricoolMilkyWays
PriceFreeFree
Rating2.6 (117 ratings)5.0 (1 ratings) — better
Positive reviews26.0% of reviews—
Number of ratings117 — better1
Update frequencyEvery 2 weeks — betterMonthly
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#187 — better—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.0 — better15.5
Further details — not scored
Size153 MB161 MB
Age rating+417+
DeveloperMetricool Software SLAperture DE, LLC

Customer experience

Metricool

All ratings117 ratings
Positive35.0%
Neutral5.1%
Negative59.8%
Written reviews177 reviews
Positive26.0%
Neutral9.0%
Negative65.0%

MilkyWays

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

1 purchases

Metricool

Subscriptions1
  • Starter Mobile 5$30.001 Month
4 purchases

MilkyWays

Subscriptions2
  • Pro Monthly$9.991 Month
  • Pro Annual$89.991 Year
One-time2
  • 500 Star Coins$4.99
  • 2,200 Star Coins$19.99

Questions

Is Metricool free?
Metricool is free to download, with in-app purchases available.
Is MilkyWays free?
MilkyWays is free to download, with in-app purchases available.
Which has better reviews, Metricool or MilkyWays?
MilkyWays is rated higher. Metricool averages 2.6 out of 5 from 117 ratings, while MilkyWays averages 5.0 from 1 ratings.
Do Metricool or MilkyWays have ads?
MilkyWays shows ads; Metricool does not.
Which is updated more often, Metricool or MilkyWays?
Metricool ships an update every 2 weeks, and MilkyWays monthly. Most recently, Metricool was updated on November 1, 2026 and MilkyWays on October 21, 2026.

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