Metricool vs UNAP
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Metricool
This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.
- Schedule posts across multiple platforms
- Unified inbox for messages and comments
- Manage digital ad campaigns
- Track social media analytics
- Generate custom reports
- Visual content calendar
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Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!
UNAP
A social media platform for sharing photos and videos, watching short clips, and connecting with creators globally. Offers real-time messaging, personalized profiles, and trending content discovery.
- Share photos and videos
- Watch trending short clips
- Follow creators and artists
- Real-time messaging
- Personalized profile
- Discover trending content
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UNAP is a modern social media platform where users can share posts, upload videos, watch short clips, and connect with creators worldwide. Features: • Share photos and videos • Watch trending short clips • Follow creators and artists • Upload and manage posts • Real-time messaging • Personalized profile • Dark and light mode support • Discover trending content UNAP makes content sharing simple, fast, and engaging for everyone.
Screenshots
Verdict
The clearest difference is review sentiment: UNAP at 88% against Metricool's 26%. UNAP also leads on rating (5.0 vs 2.8) and in-app purchases (none vs 1). Metricool's advantage is ratings volume (133 vs 13) and chart position (#144 vs unranked). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month. UNAP asks for nothing beyond the download.
UNAP holds the better App Store score, 5.0 against 2.8. That said, the two scores are not equally well evidenced: Metricool has 133 ratings behind it against 13, so its average is the more settled of the two. Written reviews point the same way: 26% of Metricool's written reviews are positive against 88% of UNAP's.
Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on November 6, 2026 and October 31, 2026 respectively.
| Parameter | Metricool | UNAP |
|---|---|---|
| Price | Free | Free |
| Rating | 2.8 (133 ratings) | 5.0 (13 ratings) — better |
| Positive reviews | 26.4% of reviews | 87.5% of reviews — better |
| Number of ratings | 133 — better | 13 |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #144 — better | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 154 MB | 93 MB |
| Age rating | 4+ | 17+ |
| Developer | Metricool Software SL | UNAP LLC |
Customer experience
Metricool
UNAP
In-app purchases
Metricool
- Starter Mobile 5$30.001 Month
UNAP
No in-app purchases
