Metricool vs Vlum
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Metricool
This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.
- Schedule posts across multiple platforms
- Unified inbox for messages and comments
- Manage digital ad campaigns
- Track social media analytics
- Generate custom reports
- Visual content calendar
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Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!
Vlum
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VLUM is where your cards and memories come to life. Send a heartfelt card in seconds — a classic card that opens with a wax seal, a handwritten letter, or a quick note. Your recipient opens it like the real thing: the envelope, the flip, your voice note — right in a link. No app required to receive. BUILD COLLECTIONS TOGETHER Invite friends and family to add photos, videos, voice messages, and notes to a shared keepsake. Reveal it all at once on the big day, or watch it grow live as everyone posts. Pick a theme that sets the mood — a 90s answering machine, a beeper, a camcorder reel, a boombox radio, a memory book, and more. KEEP WHAT MATTERS Everything you're sent lives in your Memory Box — organized, searchable, and yours to revisit anytime. HIGHLIGHTS • Beautiful, interactive cards that open in any browser — no app needed for recipients • Collaborative collections with nostalgic themes (voicemail, beeper, camcorder, radio, memory book and more) • Attach a gift — a link, photo, or file wrapped as a tap-to-open gift box • Voice notes, handwritten signatures, and styled text • Send to one person or many; schedule it for the perfect moment • Legacy collections to honor and remember the people you love VLUM — deepening relationships one memory at a time. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is chart position: Metricool at #142 against Vlum's unranked. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month and Vlum sells 10 in-app purchases, starting at $5.99 per month. Whichever you choose, the download price is not the number that matters.
| Parameter | Metricool | Vlum |
|---|---|---|
| Price | Free | Free |
| Rating | 2.6 (117 ratings) — better | — |
| Positive reviews | 26.7% of reviews | — |
| Number of ratings | 117 — better | — |
| Update frequency | Every 2 weeks | — |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Best chart rank | #142 — better | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 150 MB | 67 MB |
| Age rating | 4+ | 4+ |
| Developer | Metricool Software SL | Sherill Industries, LLC |
In-app purchases
Metricool
- Starter Mobile 5$30.001 Month
Vlum
- +500 GB Storage$5.991 Month
- +100 GB Storage$6.991 Month
- Basic$7.991 Month
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- +1 TB Storage$9.991 Month
- Premier$12.991 Month
- Basic Yearly$79.991 Year
- Premier Yearly$129.001 Year
- memory book$29.99
- tribute$34.99
- live event album$54.99







