Holman Insights vs Midaxo
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Holman Insights
Manage your fleet and vehicle needs on the go. Access fleet activity, approve actions, and monitor vehicle details like mileage and fuel. Request services and report usage from your mobile device.
- AI-powered Fleet Activity feed
- Mobile Dashboard experience
- Action item approvals (PO, stock, PriceNet)
- Support Center for questions and requests
- Vehicle monitoring (mileage, maintenance, fuel)
- Service requests (roadside, fuel cards, plates)
- Critical alert notifications
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Fleet Manager Capabilities: • Stay up-to-date with events in your fleet and industry news through use of the AI-powered Fleet Activity feed. • Leverage the same Dashboard experience found in Holman Insights today, now on your phone. • Take care of action items from anywhere, including Maintenance PO approval, stock purchase approval, and PriceNet order approval. • Get answers to your questions and route requests through the Support Center. Driver Capabilities: • Monitor vehicle mileage, maintenance, licensing, fuel, accidents, recalls and order status, and access fuel PINs and insurance cards. • Request roadside assistance, glass repair, fuel cards and replacement license plates or registration. • Receive notifications for critical alerts for maintaining your vehicle with Holman. • Find gas stations and maintenance vendors. Schedule service for repairs. • Report mileage for personal and business usage and enter inspection reports.
Midaxo
This app helps manage sales pipelines and customer relationships by tracking all communications and activities for deals. It ensures team synchronization and provides structured, reportable deal information. Leverage your phone's camera and voice input for quick updates.
- Track deal communications and activities
- Team synchronization for updates
- Structured deal stages and gates
- Voice-to-text notes
- Onsite photo/video capture
- Meeting preparation tools
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CRM for Relationship Building Easily see all communication and activity on any deal. Never forget past interactions or promised next steps. Team members will work in sync with less time consumed on updates. Secure Pipeline for Opportunities Keep your deal team in sync with shared visibility into the status and stages of all deals in play. Manage good governance through with clear stage gates and have key deal information in a structured, reportable format. Leverage your phone's capabilities: - Quickly enter in notes or dictate them with speech recognition (Siri). - Take photos or shoot video when visiting a target onsite. - Easily find relevant updates and background information when going to a meeting. NOTE: This app requires a Midaxo Pipeline CRM subscription and it is not compatible with other Midaxo subscriptions at this time.
Screenshots
Verdict
Holman Insights and Midaxo both sit at 4.7 stars, but that hides the real split: 100% of Midaxo's written reviews are positive against 45% of Holman Insights's. Midaxo also leads on device support (3 vs 1) and iOS requirement (13.0 vs 16.0). Holman Insights's advantage is ads (none vs shown) and update cadence (fortnightly vs every 15 months). On price, rating and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.7 for Holman Insights against 4.8 for Midaxo. That said, the two scores are not equally well evidenced: Holman Insights has 30K ratings behind it against 9, so its average is the more settled of the two. Written reviews are what separate them: 45% of Holman Insights's written reviews are positive against 100% of Midaxo's.
Holman Insights ships an update fortnightly, Midaxo every 15 months. The most recent releases landed on October 24, 2026 and October 7, 2026 respectively.
| Parameter | Holman Insights | Midaxo |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (30K ratings) | 4.8 (9 ratings) — better |
| Positive reviews | 45.2% of reviews | 100.0% of reviews — better |
| Number of ratings | 30K — better | 9 |
| Update frequency | Fortnightly — better | Every 15 months |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 66 MB | 6 MB |
| Age rating | 4+ | 4+ |
| Developer | ARI - Automotive Resources International | Midaxo Oy |
Customer experience
Holman Insights
Midaxo
Bugs and requests
Holman Insights
Reported bugs
8 issues- Monthly mileage basic math
- Many times after I enter my monthly mileage and it confirms report. I'll get a notification my mileage is still needed
- Can't submit a mileage log from my desktop, but more convenient to enter all my trips from the desktop
- I received an email stating I have not been entering my mileage, but neither the app or website have a place for me to enter my personal mileage
- The maintenance/vendor section needs to be fixed and updated
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- The app keeps changing and updating. Keep getting locked out with correct password
- This app keeps changing and updating. Keep getting locked out with correct password
- For some reason e-ticket tab will not open. It just spins trying to load
Requested features
3 requests- Vendor list needs to be updated. Types of service
- Include more information in the app
- Improve customer service
Midaxo
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Holman Insights
No in-app purchases
Midaxo
No in-app purchases
