Bruster's vs Wetzel's Pretzels
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Bruster's
This app enhances your loyalty program experience, making it easier to earn rewards and enjoy exclusive offers. Find nearby locations, order ahead for pickup, and manage your points seamlessly.
- Sweet Rewards loyalty program management
- Earn points for purchases
- Store locator with hours and flavor updates
- Order online for pickup
- Add missed points with receipt
- Exclusive offers and birthday treat
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When all you do is serve fresh, delicious desserts to people in your community -- every day feels like a celebration. Join in our celebration as we offer all the benefits of Sweet Rewards on your mobile app! The Bruster's Ice Cream mobile app is the most convenient way to manage your Sweet Rewards program, meaning earning rewards is easier than ever. See below for some of the key features. Store Locator: Find a Bruster's nearby to see their store hours, check what flavors they made fresh today or order ahead for pick up! Rewards: The Sweet Rewards Loyalty Program allows you to earn 1 point for every $1 spent at any participating location. Once you reach 50 points, you will be rewarded $5 towards a future order. You will also have access to flavor announcements, exclusive offers and receive a birthday treat! Order Online for Pickup: Skip the line and order ahead! Add Missed Points: If your App or phone number was not used on your recent visit, you can claim your points using your receipt.
Wetzel's Pretzels
This app allows users to earn rewards on menu items, order ahead for pickup or delivery, and find nearby locations. Users receive a free pretzel after their first order and can redeem points for various menu items and enjoy special offers.
- Earn and redeem rewards points
- Order ahead for pickup
- Delivery options available
- Find nearest locations
- Save favorite orders
- Refer friends for rewards
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Get the Wetzel's Rewards app now to start earning rewards on all your favorite Wetzel's menu items. Download now and after your first order, you will receive a FREE pretzel. Plus, get limited time offers and order for pickup or delivery in just a few taps. EARN & REDEEM REWARDS - Join Wetzel's Rewards for a customizable rewards experience. Redeem points for free dips, lemonades, pretzels, bitz, dogs, and bites! You’ll even get a free birthday pretzel during your birthday month. ORDER AHEAD - Order your favorite hot, fresh pretzels in just a few taps! DELIVERY - Wetzel's can now be delivered straight to your doorstep at participating locations. Order your favorite menu items and earn points for each delivery purchase. FIND YOUR NEAREST LOCATION - Locate the closest Wetzel’s Pretzels location near you. SAVE YOUR FAVORITE ORDERS - Ordering through the app is made easy because you can quickly reorder items from a previous purchase. GET REWARDED FOR REFERRING FRIENDS & FAMILY - Make sure your friends and family are getting twisted too! Earn points when your friends and family use your invite code during sign up and make their first purchase.
Screenshots
Verdict
The clearest difference is ads: Wetzel's Pretzels at none against Bruster's's shown. Wetzel's Pretzels also leads on monetization model (free vs free with in-app purchases) and update cadence (every 2 months vs every 5 months). Bruster's's advantage is review sentiment (59% vs 39%) and iOS requirement (13.0 vs 15.6). On price, rating, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.7 for Bruster's against 4.8 for Wetzel's Pretzels. That said, the two scores are not equally well evidenced: Wetzel's Pretzels has 7.1K ratings behind it against 1.2K, so its average is the more settled of the two. Written reviews are what separate them: 59% of Bruster's's written reviews are positive against 39% of Wetzel's Pretzels's.
Bruster's ships an update every 5 months, Wetzel's Pretzels every 2 months. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.
| Parameter | Bruster's | Wetzel's Pretzels |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (1.2K ratings) | 4.8 (7.1K ratings) — better |
| Positive reviews | 58.5% of reviews — better | 39.4% of reviews |
| Number of ratings | 1.2K | 7.1K — better |
| Update frequency | Every 5 months | Every 2 months — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 13.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 128 MB | 72 MB |
| Age rating | 4+ | 4+ |
| Developer | Bruster’s Ice Cream, Inc | Kahala Management, L.L.C. |
Customer experience
Bruster's
Wetzel's Pretzels
User reviews
Bruster's
From 1.2K App Store ratingsWhat we love
- 🍦 Delicious ice cream
- 👍 Great customer service
- 💳 Rewards program
- 🚘 Convenient drive-thru
- 🍨 Wide variety of flavors
Room to improve
- 🐛 App crashes and login issues
- 💳 Rewards not usable online
- 🕰️ Slow app performance
- 🗺️ Location selection issues
- 💰 Expensive pricing
Wetzel's Pretzels
From 7.1K App Store ratingsWhat we love
- 👍 Friendly and helpful staff
- 🚀 Efficient service
- 🥨 Delicious pretzels
Room to improve
- 🐛 App issues (crashes, loading problems, verification emails not arriving)
- 🔍 Inconsistent in-app and in-store menu options
- 🤷♀️ Confusing order requirements (minimum order amounts)
Bugs and requests
Bruster's
Reported bugs
3 issues- App crashes on newer iOS versions
- Login screen issues with keyboard
- Rewards not tracking properly
Requested features
3 requests- Display current store flavors in the app
- Improve app navigation and ordering experience
- Integrate rewards program with online ordering
Wetzel's Pretzels
Reported bugs
3 issues- Inability to redeem rewards in-store
- Rewards not properly tracking purchases
- Device/account restrictions preventing new sign-ups
Requested features
3 requests- Improve app stability and reliability
- Expand in-app menu to match in-store offerings
- Allow more flexibility in order minimums
In-app purchases
Bruster's
No in-app purchases
Wetzel's Pretzels
No in-app purchases
Questions
Is Bruster's free?
Is Wetzel's Pretzels free?
Which has better reviews, Bruster's or Wetzel's Pretzels?
Do Bruster's or Wetzel's Pretzels have ads?
Which is updated more often, Bruster's or Wetzel's Pretzels?
Other comparisons
