PrettyLittleThing vs SKIMS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PrettyLittleThing
Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.
- Wish list for saving favorite items
- Exclusive app member offers
- Fast and secure checkout
- Global order tracking
- Apple Pay integration
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PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.
SKIMS
Discover innovative underwear, loungewear, and shapewear designed for all body types. Earn rewards and explore a user-friendly app experience focused on comfort and quality.
- Next-generation underwear
- Comfortable loungewear
- Technically constructed shapewear
- Solutions for every body
- SKIMS Rewards program
- User-friendly app design
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Sign up by creating an account or log in with your existing SKIMS account to unlock SKIMS Rewards today! SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear. We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.
Screenshots
Verdict
PrettyLittleThing and SKIMS both sit at 4.7 stars, but that hides the real split: 66% of SKIMS's written reviews are positive against 27% of PrettyLittleThing's. PrettyLittleThing's advantage is update cadence (weekly vs every 2 weeks). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SKIMS holds the better App Store score, 4.9 against 4.7. Both are backed by a comparable volume of ratings — 40K and 59K respectively. Written reviews point the same way: 27% of PrettyLittleThing's written reviews are positive against 66% of SKIMS's.
PrettyLittleThing ships an update weekly, SKIMS every 2 weeks. Both last shipped on November 6, 2026.
| Parameter | PrettyLittleThing | SKIMS |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (40K ratings) | 4.9 (59K ratings) — better |
| Positive reviews | 27.2% of reviews | 66.1% of reviews — better |
| Number of ratings | 40K | 59K — better |
| Update frequency | Weekly — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Best chart rank | #193 | #128 — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 85 MB | 117 MB |
| Age rating | 4+ | 4+ |
| Developer | PRETTYLITTLETHING.COM LIMITED | Skims Body, Inc. |
Customer experience
PrettyLittleThing
SKIMS
User reviews
PrettyLittleThing
From 40K App Store ratingsWhat we love
- 💕 Great clothes
- 🛒 Easy to use app
- 🤩 Love the brand
- 🎨 Wide range of styles
- 🚚 Quick delivery
Room to improve
- 🐛 Glitchy app
- 💰 Overpriced shipping
- 👀 Inaccurate sizing/quality
- 🤖 Poor customer service
- 💸 Charges wrong currency
SKIMS
From 59K App Store ratingsWhat we love
- 👍 Comfortable and high-quality clothing
- 🚀 User-friendly app design
- 💎 Loyalty program and rewards
- 🥰 Love for the brand and founder
- 👌 Efficient customer service
Room to improve
- 🐛 Buggy app with login and cart issues
- 🤔 Inconsistent inventory and sizing information
- 📦 Frustrating return and shipping experiences
- 💰 Expensive products
Bugs and requests
PrettyLittleThing
Reported bugs
5 issues- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues
Requested features
5 requests- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout
SKIMS
Reported bugs
4 issues- App crashes and freezes
- Login issues and account not found errors
- Problems adding items to cart
- Incorrect inventory and pricing information
Requested features
4 requests- Add wishlist/save for later feature
- Improve sync between app and website
- Provide more detailed size and fit information
- Add currency conversion and localization options
In-app purchases
PrettyLittleThing
No in-app purchases
SKIMS
No in-app purchases
