PrettyLittleThing vs AYBL
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PrettyLittleThing
Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.
- Wish list for saving favorite items
- Exclusive app member offers
- Fast and secure checkout
- Global order tracking
- Apple Pay integration
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PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.
AYBL
Discover and shop for activewear for men and women with ease. Find training essentials and everyday layers to upgrade your workout wardrobe. Enjoy exclusive app perks like wishlists and early sale access.
- Effortless activewear shopping
- Training essentials and everyday layers
- Exclusive app perks
- Seamless and secure checkouts
- Stacked-up wishlists
- Early access to sales
- First word on new launches
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The AYBL app is here and it’s done all the heavy lifting for you - you’re just a tap away from effortless shopping and finding your next favourite ‘fit. Whether it's training essentials or everyday layers, upgrading your workout wardrobe has never been easier. Unlock exclusive app perks, including seamless and secure checkouts, stacked-up wishlists, early access to our sales and first word about the latest launches.
Screenshots
Verdict
The clearest difference is update cadence: PrettyLittleThing at weekly against AYBL's every 2 months. PrettyLittleThing also leads on ratings volume (39K vs 2.8K) and monetization model (free vs ad-supported). On price, rating, review sentiment and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AYBL holds the better App Store score, 4.9 against 4.7. That said, the two scores are not equally well evidenced: PrettyLittleThing has 39K ratings behind it against 2.8K, so its average is the more settled of the two. Written reviews complicate that: 27% of PrettyLittleThing's written reviews are positive against 24% of AYBL's, so the app with the better star average is not the one people write more warmly about.
PrettyLittleThing ships an update weekly, AYBL every 2 months. The most recent releases landed on October 19, 2026 and October 18, 2026 respectively.
| Parameter | PrettyLittleThing | AYBL |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (39K ratings) | 4.9 (2.8K ratings) — better |
| Positive reviews | 27.0% of reviews — better | 23.9% of reviews |
| Number of ratings | 39K — better | 2.8K |
| Update frequency | Weekly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Best chart rank | #206 — better | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.6 — better | 17.0 |
| Further details — not scored | ||
| Size | 85 MB | 226 MB |
| Age rating | 4+ | 4+ |
| Developer | PRETTYLITTLETHING.COM LIMITED | RK BRANDS LTD |
Customer experience
PrettyLittleThing
AYBL
User reviews
PrettyLittleThing
From 39K App Store ratingsWhat we love
- 💕 Great clothes
- 🛒 Easy to use app
- 🤩 Love the brand
- 🎨 Wide range of styles
- 🚚 Quick delivery
Room to improve
- 🐛 Glitchy app
- 💰 Overpriced shipping
- 👀 Inaccurate sizing/quality
- 🤖 Poor customer service
- 💸 Charges wrong currency
AYBL
From 2.8K App Store ratingsWhat we love
- 💎 High-quality gym clothes
- 👍 Easy to order
- 🤩 Great app experience
Room to improve
- 🚫 Terrible customer service
- 🕰️ Long shipping delays
- 🤷♀️ Lost/missing items
- 🔁 Refund/return issues
- 🐛 Buggy app experience
Bugs and requests
PrettyLittleThing
Reported bugs
5 issues- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues
Requested features
5 requests- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout
AYBL
Reported bugs
3 issues- App login issues
- Order tracking problems
- Filters not working
Requested features
2 requests- View model sizes on app
- Improve stock availability
In-app purchases
PrettyLittleThing
No in-app purchases
AYBL
No in-app purchases
