Shop LC Go vs NOGU
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Shop LC Go
Browse and purchase exclusive jewelry and lifestyle items on the go. Shop live with hosts, bid in online auctions, and discover daily deals. Features augmented reality try-on for jewelry.
- Browse exclusive brands
- Shop live with hosts
- Bid in online auctions
- Daily value deals
- Augmented reality try-on
- 24/7 customer support
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Shop LC is now mobile! Enjoy all the features you love, now on the go! Enjoy everything you love about Shop LC, now available on your phone and tablet! Browse and buy your favorite exclusive Shop LC brands and stay trendy while on the go. Shop live with your favorite hosts, browse hundreds of listings through our online catalog, or bid, win, and save on hundreds of online auctions. With new items added daily, there’s always a reason to visit. Key Features: Home – Discover Today’s Leading Value! Each day, we’re offering a unique product just for you. These are the best of the best, direct from Shop LC. TLV pricing is only available for 24 hours, so act fast to save! Shop – There’s no need to wait when shopping online! Through the app, view our entire online catalog. We’re adding hundreds of new items daily, making it even more fun to browse, shop, and save. Every purchase is backed by the Lowest Price Guarantee, so you can shop in confidence knowing you’re getting the best value. Watch TV – Join your favorite Shop LC hosts and co-hosts for hours of fun, exciting, and educational entertainment. While you shop on the go, learn first-hand about the history and lore behind your favorite stones from our team of trained professionals. Bid Now – Never forget an auction again! We make it simple and easy to manage your online auctions directly from the app. Enable auction notifications to avoid losing a winning bid. We’ll alert you whenever you win and even if you’re outbid! 24/7 Support – Having trouble? We want you to have the best experience every time you shop with us. Contact our Customer Service team and get the help you need. They’re available 24/7, 365 days a year to help! Delivering Joy – Every item you purchase contributes to the Shop LC One for One Program. For each item you buy, you’re providing a meal to a hungry child in need while also contributing to on-going hunger education and outreach programs. New: Try-it-on feature! Powered by the technology of augmented reality (AR) and the camera on your device, you can now ‘try-on’ the jewelry virtually before you buy. Available on most new jewelry items, just click on the “TRY IT ON” button. You can also share the image with your friends, online or save it for later.
NOGU
Discover and shop a wide range of jewelry with unique, trendsetting designs. Explore collections by meaning, stone, or metal, and stay updated on new arrivals, flash sales, and local events.
- Trendsetting one-size-fits-all designs
- Patent-pending expandable bracelets
- Updates on new pieces and limited editions
- Information on 1-hour flash sales
- Browse jewelry by meaning, stone, or metal
- Discover local retail events
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NOGU designs jewelry for Everyone. With trendsetting one-size-fits-all designs and patent-pending expandable bracelets. Keep up-to-date on new pieces, limited edition designs, 1hr flash sales and retail events in your neighborhood. Explore our entire jewelry collection by meaning, stone, precious metals and price. Shop Now. We guarantee something is selling out.
Screenshots
Verdict
The clearest difference is rating: NOGU at 4.9 against Shop LC Go's 4.2. NOGU also leads on review sentiment (90% vs 49%). Shop LC Go's advantage is ads (none vs shown) and monetization model (free vs ad-supported). On price, ratings volume, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
NOGU holds the better App Store score, 4.9 against 4.2. Both are backed by a comparable volume of ratings — 3.5K and 1.3K respectively. Written reviews point the same way: 49% of Shop LC Go's written reviews are positive against 90% of NOGU's.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on September 20, 2026 and August 18, 2026 respectively.
| Parameter | Shop LC Go | NOGU |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (3.5K ratings) | 4.9 (1.3K ratings) — better |
| Positive reviews | 49.3% of reviews | 90.0% of reviews — better |
| Number of ratings | 3.5K — better | 1.3K |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad, iPod, Apple TV — better | iPhone, iPod |
| Requires iOS | 15.6 | 15.1 — better |
| Further details — not scored | ||
| Size | 162 MB | 58 MB |
| Age rating | 4+ | 4+ |
| Developer | SHOP LC Global Inc. | 1762448 Ontario Inc. |
Customer experience
Shop LC Go
NOGU
User reviews
Shop LC Go
From 3.5K App Store ratingsWhat we love
- 🚀 Fast and user-friendly
- 💎 Great quality products
- 🎁 Affordable prices
- 🤝 Excellent customer service
- 🎉 Fun auctions and deals
Room to improve
- 🐛 Frequent app crashes and freezes
- 🔍 Difficult navigation and search
- 💳 High shipping costs
- 🔁 Issues with order processing and fulfillment
- 🤔 Inconsistent product quality
NOGU
From 1.3K App Store ratingsWhat we love
- 💎 Excellent quality
- 🎨 Beautiful and unique designs
- 🎁 Great customer service and gift options
- 🔍 Wide variety of products
- 🔖 Discounts and deals available
Room to improve
- 🐛 Login/password issues and inability to reset password
- 🤔 Discrepancies between app and website offerings
- 🔁 Difficulty with returns and exchanges
- 💸 Concerns about potential scam or false advertising
Bugs and requests
Shop LC Go
Reported bugs
5 issues- App crashes when switching between pages
- Checkout process frequently glitches
- Wishlist and cart functionalities unreliable
- Incorrect item descriptions and pricing
- Auction wins not properly awarded
Requested features
5 requests- Improved app stability and performance
- Enhanced search and filtering options
- Streamlined checkout and order management
- Ability to view purchase history and wishlist
- Landscape mode support
NOGU
Reported bugs
2 issues- Login screen issues
- Problems with order fulfillment and missing items
Requested features
3 requests- Ability to use multiple discount codes in a single transaction
- Improved app experience to match website
- Clearer communication on product details and availability
In-app purchases
Shop LC Go
No in-app purchases
NOGU
No in-app purchases









