NOGU vs By Alexa Rae
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
NOGU
Discover and shop a wide range of jewelry with unique, trendsetting designs. Explore collections by meaning, stone, or metal, and stay updated on new arrivals, flash sales, and local events.
- Trendsetting one-size-fits-all designs
- Patent-pending expandable bracelets
- Updates on new pieces and limited editions
- Information on 1-hour flash sales
- Browse jewelry by meaning, stone, or metal
- Discover local retail events
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NOGU designs jewelry for Everyone. With trendsetting one-size-fits-all designs and patent-pending expandable bracelets. Keep up-to-date on new pieces, limited edition designs, 1hr flash sales and retail events in your neighborhood. Explore our entire jewelry collection by meaning, stone, precious metals and price. Shop Now. We guarantee something is selling out.
By Alexa Rae
Shop the latest arrivals and promotions from a popular brand directly on your iOS device. Easily place orders, manage waitlisted items, and receive notifications for order fulfillment and shipping.
- Browse latest arrivals
- View promotions
- Easy ordering and checkout
- Waitlist items
- Email notifications for orders
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Welcome to the By Alexa Rae App! The best way to shop with By Alexa Rae on iOS! About Us: Features: - Browse all of our most recent arrivals and promotions - Easy ordering and checkout - Waitlist items and purchase them when they are back in stock - Email notification for order fulfillment and shipping
Screenshots
Verdict
The clearest difference is ads: By Alexa Rae at none against NOGU's shown. By Alexa Rae also leads on monetization model (free vs ad-supported) and ratings volume (4.7K vs 1.3K). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for NOGU against 4.9 for By Alexa Rae. Both are backed by a comparable volume of ratings — 1.3K and 4.7K respectively. Written reviews are what separate them: 90% of NOGU's written reviews are positive against 85% of By Alexa Rae's.
NOGU ships an update every 3 weeks, By Alexa Rae monthly. The most recent releases landed on August 18, 2026 and September 23, 2026 respectively.
| Parameter | NOGU | By Alexa Rae |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (1.3K ratings) | 4.9 (4.7K ratings) — better |
| Positive reviews | 90.0% of reviews — better | 85.1% of reviews |
| Number of ratings | 1.3K | 4.7K — better |
| Update frequency | Every 3 weeks — better | Monthly |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 58 MB | 60 MB |
| Age rating | 4+ | 9+ |
| Developer | 1762448 Ontario Inc. | Boutique |
Customer experience
NOGU
By Alexa Rae
User reviews
NOGU
From 1.3K App Store ratingsWhat we love
- 💎 Excellent quality
- 🎨 Beautiful and unique designs
- 🎁 Great customer service and gift options
- 🔍 Wide variety of products
- 🔖 Discounts and deals available
Room to improve
- 🐛 Login/password issues and inability to reset password
- 🤔 Discrepancies between app and website offerings
- 🔁 Difficulty with returns and exchanges
- 💸 Concerns about potential scam or false advertising
By Alexa Rae
From 4.7K App Store ratingsWhat we love
- 👍 Excellent customer service
- 🚀 Fast shipping
- 💕 Friendly and welcoming community
- 👗 High-quality and stylish clothing
- 🤩 Entertaining live shopping experience
Room to improve
- 🔔 Excessive notifications
- 🤑 Strict return/exchange policy
- 💰 Expensive pricing for some items
Bugs and requests
NOGU
Reported bugs
2 issues- Login screen issues
- Problems with order fulfillment and missing items
Requested features
3 requests- Ability to use multiple discount codes in a single transaction
- Improved app experience to match website
- Clearer communication on product details and availability
By Alexa Rae
Reported bugs
2 issues- Incorrect charges on credit/debit cards
- Customers blocked for disputing charges
Requested features
2 requests- More night/loungewear options
- Improved app functionality to show all color options
In-app purchases
NOGU
No in-app purchases
By Alexa Rae
No in-app purchases
