Comparison

Macros vs MacroFactor

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Macros

Easily track your daily calorie and macronutrient intake to achieve your health goals. Whether you aim for weight loss, muscle gain, or a healthier lifestyle, this app provides personalized goals, a comprehensive food database, and activity tracking.

Highlights
  • Personalized calorie and macro goals
  • Extensive food database
  • Barcode scanner
  • Activity and water intake tracking
  • Meal planning
  • Net carbohydrate counter
Features
Read full description

Take control of your nutrition with Macros. Whether you're looking to lose weight, build muscle, or maintain a healthier lifestyle, Macros makes tracking simple and effective. Enter your profile details, and we'll calculate a personalized daily calorie goal and macro breakdown tailored to your fitness objectives. Macros is designed to help you build sustainable habits, regardless of your experience level or dietary preferences. Manage your food diary, plan meals, and track macros, activities, and hydration effortlessly. Stay on top of your goals, even on the busiest days, with flexible and intuitive calorie and macro counting. Features: - Calculate your caloric needs for weight loss, muscle gain, or maintenance. - Food tracker for calories and macros (carbohydrates, protein and fats). - Net carbohydrate counter—perfect for ketogenic or low-carb diets. - Calculate calories from macros to ensure that calories and macros always match. - Extensive food database. - Barcode scanner for easy logging. - Record daily exercises and activities. - Water intake tracker. - Custom food creation. - Build your own recipe library. Macros Plus, available via subscription, takes your tracking to the next level: - Set macro goals by grams or percentages. - Customize micronutrient goals. - Meal timing—track when you eat. - Plan meals up to 30 days in advance. - Sync with external apps like Fitbit and Garmin. - Tailored daily goals for carb cycling or training/rest days. - Identify top contributors to your calorie, macro, and micronutrient intake. - Monitor progress with monthly intake graphs. - Export your daily meals to printable PDFs. - Add daily notes to your log. - Ad-free experience. Macros is free to download and use. Optionally, you can upgrade to Plus to unlock amazing additional features. Subscriptions are auto-renewing but can be canceled at any time, up to 24 hours before the end of the current period. Terms of Service: https://macros.app/terms Privacy Policy: https://macros.app/privacy

About

MacroFactor

This app uses a dynamic algorithm to adapt your calorie and macro targets based on your metabolism and progress. It offers tools for quick food logging, a verified database, and personalized coaching to help you achieve sustainable diet goals without stress or rigidity.

Highlights
  • Dynamic metabolism adaptation
  • Personalized macro and calorie targets
  • Verified food database
  • Barcode scanner
  • Weekly coaching check-ins
  • Micronutrient tracking
  • Weight trend insights
Features
Read full description

MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/

Screenshots

Macros4 screens
MacroFactor4 screens

Verdict

The call

The clearest difference is ads: MacroFactor at none against Macros's shown. MacroFactor also leads on update cadence (every 8 days vs monthly) and ratings volume (24K vs 1.1K). Macros's advantage is review sentiment (83% vs 71%) and iOS requirement (13.0 vs 15.6). On price, rating, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Macros sells 10 in-app purchases, starting at $3.99 per month and MacroFactor sells 11 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Macros against 4.8 for MacroFactor. That said, the two scores are not equally well evidenced: MacroFactor has 24K ratings behind it against 1.1K, so its average is the more settled of the two. Written reviews are what separate them: 83% of Macros's written reviews are positive against 71% of MacroFactor's.

UpkeepUpdate frequency

Macros ships an update monthly, MacroFactor every 8 days. Both last shipped on October 26, 2026.

Scorecard6 real differences · 5 level
Macros versus MacroFactor: the parameters behind the verdict, then further details
ParameterMacrosMacroFactor
PriceFreeFree
Rating4.7 (1.1K ratings)4.8 (24K ratings) — better
Positive reviews83.3% of reviews — better70.6% of reviews
Number of ratings1.1K24K — better
Update frequencyMonthlyEvery 8 days — better
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank—#11 — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod, Apple Watch — better
Requires iOS13.0 — better15.6
Further details — not scored
Size79 MB238 MB
Age rating12+9+
DeveloperJosmanTekStronger By Science Technologies LLC

Customer experience

Macros

All ratings1,117 ratings
Positive94.0%
Neutral2.6%
Negative3.4%
Written reviews246 reviews
Positive83.3%
Neutral6.9%
Negative9.8%

MacroFactor

All ratings22,548 ratings
Positive96.3%
Neutral1.2%
Negative2.5%
Written reviews1,585 reviews
Positive70.6%
Neutral9.5%
Negative19.9%

User reviews

Macros

From 1.1K App Store ratings

What we love

  • 👍 Easy to use
  • 🚀 Straightforward interface
  • 🔓 No subscription required
  • 💰 Affordable premium version
  • 📊 Customizable macro settings

Room to improve

  • 🐛 Inaccurate food data
  • 🐛 Frequent crashes and glitches
  • 🔍 Limited ability to adjust serving sizes
  • 🔍 Lack of weight tracking feature
  • 🔍 Ads in premium version

MacroFactor

From 24K App Store ratings

What we love

  • 🚀 Easy to use
  • 🔍 Detailed analytics and data
  • 🤖 Intelligent algorithm adjustments
  • 👍 Flexible and customizable
  • 💯 Comprehensive food database

Room to improve

  • 🔍 Limited food database for some regions
  • 🤔 Steep learning curve for some users
  • 💰 Subscription-based model
  • 🤖 Occasional inaccuracies in AI-generated entries
  • 🔀 Convoluted navigation in some areas

Bugs and requests

Macros

Reported bugs

3 issues
  • Barcode scanner not working
  • Saved data being deleted or changed
  • Constant freezing and loading issues

Requested features

5 requests
  • Ability to share recipes with friends
  • Integration with fitness trackers
  • Weekly/monthly progress tracking
  • Easier way to add nutrition data manually
  • Calorie cycling feature

MacroFactor

Reported bugs

2 issues
  • Disappearing food entries
  • Inconsistent syncing with Apple Health

Requested features

5 requests
  • Apple Watch integration
  • Micronutrient tracking
  • Ability to edit database entries
  • Improved barcode scanning for international users
  • Customizable dashboard and widgets

In-app purchases

10 purchases

Macros

Subscriptions5
  • Macros Plus$3.991 Month
  • Macros Plus$8.993 Months
  • Macros Plus$12.991 Year
Show 2 more
  • Macros Plus$17.991 Year
  • Macros Plus$24.991 Year
One-time5
  • Plus 1 month$3.99
  • Plus 3 months$8.99
  • Plus 6 months$12.99
Show 2 more
  • Plus 1 year$17.99
  • Plus version2 variants$99.99
11 purchases

MacroFactor

Subscriptions11
  • Monthly Subscription14 Days trial$9.991 Month
  • Monthly Subscription7 Days trial$11.991 Month
  • Monthly Subscription$11.991 Month
Show 8 more
  • Monthly Subscription14 Days trial$11.991 Month
  • Semiannual Subscription7 Days trial$47.996 Months
  • Semiannual Subscription14 Days trial$47.996 Months
  • Annual Subscription14 Days trial$59.991 Year
  • Annual Subscription7 Days trial$59.991 Year
  • Annual Subscription7 Days trial$71.991 Year
  • Annual Subscription14 Days trial$71.991 Year
  • Annual Subscription Bundle$89.991 Year

Questions

Is Macros free?
Macros is free to download, with in-app purchases available.
Is MacroFactor free?
MacroFactor is free to download, with in-app purchases available.
Which has better reviews, Macros or MacroFactor?
MacroFactor is rated higher. Macros averages 4.7 out of 5 from 1.1K ratings, while MacroFactor averages 4.8 from 24K ratings.
Do Macros or MacroFactor have ads?
Macros shows ads; MacroFactor does not.
Which is updated more often, Macros or MacroFactor?
Macros ships an update monthly, and MacroFactor every 8 days. Most recently, Macros was updated on October 26, 2026 and MacroFactor on October 26, 2026.

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