Macros vs MacroFactor

Macros is a complete calorie and macro tracker. Keep it quick with calories and macros, or go as deep as you want with micronutrients, goals for each day of the week and monthly reports. Whether you're just starting out or you're an athlete dialing in every gram, Macros adapts to you. Tell Macros your goal, whether that's losing weight, maintaining or gaining, and it calculates your daily calories and macros from your profile. Or set your own targets. CALORIES & MACROS, YOUR WAY - Food diary with calories, carbs, protein and fat for every meal. - Search a large food database, or add your own foods and recipes. - Scan a barcode to log packaged foods in seconds. - Net carb counting for keto and low-carb diets. - Calories calculated from your macros, so they always add up. - Log your exercise and water. MACROS BUILT FOR YOUR GOAL - Personalized calorie and macro goals to lose, maintain or gain weight. - Use the calculated goals or set your own. SNAP A PHOTO, GET MACROS (Macros Plus) - Log meals faster: take a photo of your meal and AI estimates the foods, portions and macros for you. YOUR PROGRESS AT A GLANCE - See your calories and macros for the last 7 days next to your goal, with your daily average. - With Macros Plus, look back over the last 30 days or month by month. EVERY NUTRIENT, NOT JUST CALORIES - Detailed nutrition facts for your foods: fats, fiber, sugars, sodium, potassium and more. APPLE HEALTH (Macros Plus) - Sync your calories, macros, nutrients and water to Apple Health, and bring in your steps, active calories and workouts. MACROS PLUS Upgrade to Plus to take your tracking further: - Log meals with a photo, powered by AI. - Different goals for each day of the week, great for carb cycling or training and rest days. - Exact macro and micronutrient goals in grams. - Monthly reports, meal breakdowns and detailed nutrition stats. - Meal times and daily diary notes. - Export your diary to PDF or your history to CSV. - Connect Apple Health, Fitbit and Garmin. - Ad-free experience. Macros is free to download, and the essentials are free: food diary, food database, barcode scanner, recipes, exercise and water. Macros Plus is an optional subscription. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Terms of Service: https://macros.app/terms Privacy Policy: https://macros.app/privacy

MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science. KEY CAPABILITIES • Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track • Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula • Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds • Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log • Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat • Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress • Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal • Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode. HOW IT WORKS 1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus. 2. Log your meals in the food log and weigh in with the weight tracker as usual. 3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism. 4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau. FAQ • How does MacroFactor set my calorie target? It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in. • What if I go over my targets or skip logging? Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers. • Can I set my own macros instead of following the coach? Yes. Choose Manual mode, and set different macros for different days. • How can I log food quickly? Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label. NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium macro tracker app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/ MacroFactor is a macro counter, calorie tracker, and AI food tracker with a nutrition coach that adapts your calorie and macro targets every week, helping you lose weight, maintain, or build muscle without stress.