Comparison

ActiveCampaign vs MailerLite Classic Manager

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ActiveCampaign

Manage your sales pipeline, marketing campaigns, and customer data from anywhere. Track key performance metrics, update deals, and communicate with contacts on the go. This app provides essential business insights and tools for sales and marketing professionals.

Highlights
  • Marketing reports and analytics
  • CRM and sales automation
  • Contact and lead management
  • Campaign performance tracking
  • Deal management
  • Customer data access
Features
Read full description

The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.

About

MailerLite Classic Manager

Manage email campaigns, subscribers, and forms from your mobile device. Track campaign performance, schedule sends, and add new subscribers on the go. Review engagement metrics for groups, segments, and automated workflows.

Highlights
  • Campaign performance review
  • Subscriber engagement tracking
  • Schedule campaigns
  • Add subscribers on the fly
  • Form conversion rate review
  • Automated workflow engagement
Read full description

With the MailerLite iOS app, you can stay connected to your subscribers and your campaign activity while on the go. - The dashboard gives you a high-level overview of your subscriber engagement. - Review the performance of your sent campaigns. - Schedule your completed draft campaigns for now or later with the app. - Preview or cancel campaigns waiting in the outbox. - Review subscriber engagement. - Add new subscribers on the fly. - Review the performance of your groups or segments. - Review conversion rates of your forms (popups, embedded, promotions) - Review the engagement of your automated workflows. - Review campaign survey results. - Review campaign e-commerce results. - Quickly switch accounts

Screenshots

ActiveCampaign3 screens
MailerLite Classic Manager4 screens

Verdict

The call

The clearest difference is monetization model: MailerLite Classic Manager at free against ActiveCampaign's free with in-app purchases. MailerLite Classic Manager also leads on review sentiment (50% vs 28%) and iOS requirement (15.0 vs 18.0). ActiveCampaign's advantage is update cadence (fortnightly vs every 2 months) and ratings volume (1.2K vs 76). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.6 for ActiveCampaign against 4.5 for MailerLite Classic Manager. That said, the two scores are not equally well evidenced: ActiveCampaign has 1.2K ratings behind it against 76, so its average is the more settled of the two. Written reviews are what separate them: 28% of ActiveCampaign's written reviews are positive against 50% of MailerLite Classic Manager's.

UpkeepUpdate frequency

ActiveCampaign ships an update fortnightly, MailerLite Classic Manager every 2 months. The most recent releases landed on September 13, 2026 and September 7, 2026 respectively.

Scorecard5 real differences · 5 level
ActiveCampaign versus MailerLite Classic Manager: the parameters behind the verdict, then further details
ParameterActiveCampaignMailerLite Classic Manager
PriceFreeFree
Rating4.6 (1.2K ratings) — better4.5 (76 ratings)
Positive reviews28.0% of reviews50.0% of reviews — better
Number of ratings1.2K — better76
Update frequencyFortnightly — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS18.015.0 — better
Further details — not scored
Size80 MB8 MB
Age rating4+4+
DeveloperActiveCampaign, LLCMailerLite, Inc.

Customer experience

ActiveCampaign

All ratings1,170 ratings
Positive89.3%
Neutral3.3%
Negative7.4%
Written reviews100 reviews
Positive28.0%
Neutral10.0%
Negative62.0%

MailerLite Classic Manager

All ratings76 ratings
Positive85.5%
Neutral3.9%
Negative10.5%
Written reviews30 reviews
Positive50.0%
Neutral3.3%
Negative46.7%

Bugs and requests

ActiveCampaign

Reported bugs

5 issues
  • Deals stopped being displayed following this update on iOS iPhone 8
  • Latest update broke it
  • Can't see deals anymore after the latest update
  • Login screen freezes
  • Incompatible with older devices

Requested features

5 requests
  • Pode incluir mais funcionalidades?
  • Please add push notifications
  • Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
  • Dark mode option
  • Advanced analytics dashboard

MailerLite Classic Manager

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

ActiveCampaign

No in-app purchases

None

MailerLite Classic Manager

No in-app purchases

Questions

Is ActiveCampaign free?
ActiveCampaign is free to download, with no in-app purchases.
Is MailerLite Classic Manager free?
MailerLite Classic Manager is free to download, with no in-app purchases.
Which has better reviews, ActiveCampaign or MailerLite Classic Manager?
ActiveCampaign is rated higher. ActiveCampaign averages 4.6 out of 5 from 1.2K ratings, while MailerLite Classic Manager averages 4.5 from 76 ratings.
Do ActiveCampaign or MailerLite Classic Manager have ads?
Neither ActiveCampaign nor MailerLite Classic Manager shows ads.
Which is updated more often, ActiveCampaign or MailerLite Classic Manager?
ActiveCampaign ships an update fortnightly, and MailerLite Classic Manager every 2 months. Most recently, ActiveCampaign was updated on September 13, 2026 and MailerLite Classic Manager on September 7, 2026.

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