Comparison

ActiveCampaign vs CRM

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ActiveCampaign

Manage your sales pipeline, marketing campaigns, and customer data from anywhere. Track key performance metrics, update deals, and communicate with contacts on the go. This app provides essential business insights and tools for sales and marketing professionals.

Highlights
  • Marketing reports and analytics
  • CRM and sales automation
  • Contact and lead management
  • Campaign performance tracking
  • Deal management
  • Customer data access
Features
Read full description

The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.

About

CRM

Features
Read full description

CRM Doctor is a simple and reliable mobile CRM app for managing customers, leads, and daily work while you're on the move. It keeps your data organized and synced across devices so you can pick up your work from anywhere. Key Features:- - Customer and Lead Management View, add, and update customer records at any time. Keep contact details, notes, and follow up history in one place. - Mobile Sync All updates from the app sync with your account. Work done on the phone instantly appears on desktop or tablet. - Call and Meeting Notes Record details right after the interaction while the context is fresh. No more forgetting what was discussed. - Team Collaboration Share progress and updates with your team. Everyone stays on the same page, even when working from different locations. - Admin Controls Manage users, assign permissions, and set roles through the admin panel. Keep access structured and secure. - Easy to Use Interface Designed for quick actions and minimal typing. Works well for field teams and busy support staff. Ideal For:- - Sales and business development teams - Customer service and support teams - Managers and business owners who need visibility on the go How To:- To use this app, you need an active CRM Doctor account. Visit crm-doctor.com to sign up for a free trial or subscription. Privacy Policy:- https://crm-doctor.com/privacy-policy Terms of Service:- https://crm-doctor.com/terms-and-conditions

Screenshots

ActiveCampaign3 screens
CRM4 screens

Verdict

The call

The clearest difference is update cadence: CRM at every 4 days against ActiveCampaign's fortnightly. CRM also leads on iOS requirement (13.0 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

ActiveCampaign ships an update fortnightly, CRM every 4 days. The most recent releases landed on September 13, 2026 and June 4, 2026 respectively.

Scorecard2 real differences · 8 level
ActiveCampaign versus CRM: the parameters behind the verdict, then further details
ParameterActiveCampaignCRM
PriceFreeFree
Rating4.6 (1.2K ratings) — better
Positive reviews28.0% of reviews
Number of ratings1.2K — better
Update frequencyFortnightlyEvery 4 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS18.013.0 — better
Further details — not scored
Size80 MB35 MB
Age rating4+17+
DeveloperActiveCampaign, LLCBIZTECHNOSYS INFRATECH PRIVATE LIMITED

Bugs and requests

ActiveCampaign

Reported bugs

5 issues
  • Deals stopped being displayed following this update on iOS iPhone 8
  • Latest update broke it
  • Can't see deals anymore after the latest update
  • Login screen freezes
  • Incompatible with older devices

Requested features

5 requests
  • Pode incluir mais funcionalidades?
  • Please add push notifications
  • Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
  • Dark mode option
  • Advanced analytics dashboard

CRM

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

ActiveCampaign

No in-app purchases

None

CRM

No in-app purchases

Questions

Is ActiveCampaign free?
ActiveCampaign is free to download, with no in-app purchases.
Is CRM free?
CRM is free to download, with no in-app purchases.
Do ActiveCampaign or CRM have ads?
Neither ActiveCampaign nor CRM shows ads.
Which is updated more often, ActiveCampaign or CRM?
ActiveCampaign ships an update fortnightly, and CRM every 4 days. Most recently, ActiveCampaign was updated on September 13, 2026 and CRM on June 4, 2026.

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