Comparison

Mailchimp Email Marketing vs ActiveCampaign

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mailchimp Email Marketing

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

Highlights
  • Contact management and import
  • Email campaign creation and sending
  • Marketing automation (e.g., abandoned cart)
  • Campaign performance analytics
  • Customer engagement tools
  • Actionable marketing recommendations
Read full description

Get more opens, clicks, and sales with the #1 email marketing and automation platform* Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission. Marketing CRM and Inbox - Engage with your customers, grow your audience, and build relationships. Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox. Track audience growth and view insights about individual contacts. Call, text, and email directly from the app to keep track of communication. Record notes and add tags after every interaction to remember the important details. Reports & Analytics - Track results for all of your campaigns and get quick actionable recommendations on how to improve. View analytics for email campaigns, landing pages, social posts, SMS, automations, and surveys. Gain a deeper understanding of your customers so you can target and personalize your campaigns, using analytics such as: opens, clicks, devices, and more. Emails & Automations - Create, edit and send email marketing campaigns, newsletters, and automations. With one-click Resend to Non-Openers, new subscribers, or non-purchasers shortcuts, you'll be able to re-engage customers and grow sales in no time. Abandoned Cart Automations - Remind customers of products they’ve left behind and recapture lost sales. Timely Notifications and Insights - Anomaly detection notifications with insights and next steps to improve marketing performance. Non-opener insight notifications with auto-campaign replication to increase engagement. New subscriber notifications and sales summaries to celebrate audience and revenue growth. New inbox messages so you don’t miss any important communication from your contacts. About Intuit Mailchimp: Intuit Mailchimp is an email and marketing automation platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. If you enjoy using Mailchimp or have a great idea you’d like to share with us, please leave a review. *Disclosures #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

About

ActiveCampaign

Manage your sales pipeline, marketing campaigns, and customer data from anywhere. Track key performance metrics, update deals, and communicate with contacts on the go. This app provides essential business insights and tools for sales and marketing professionals.

Highlights
  • Marketing reports and analytics
  • CRM and sales automation
  • Contact and lead management
  • Campaign performance tracking
  • Deal management
  • Customer data access
Features
Read full description

The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.

Screenshots

Mailchimp Email Marketing4 screens
ActiveCampaign3 screens

Verdict

The call

The clearest difference is review sentiment: Mailchimp Email Marketing at 60% against ActiveCampaign's 28%. Mailchimp Email Marketing also leads on rating (4.9 vs 4.6) and ratings volume (52K vs 1.2K). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Mailchimp Email Marketing holds the better App Store score, 4.9 against 4.6. That said, the two scores are not equally well evidenced: Mailchimp Email Marketing has 52K ratings behind it against 1.2K, so its average is the more settled of the two. Written reviews point the same way: 60% of Mailchimp Email Marketing's written reviews are positive against 28% of ActiveCampaign's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on September 24, 2026 and September 13, 2026 respectively.

Scorecard3 real differences · 7 level
Mailchimp Email Marketing versus ActiveCampaign: the parameters behind the verdict, then further details
ParameterMailchimp Email MarketingActiveCampaign
PriceFreeFree
Rating4.9 (52K ratings) — better4.6 (1.2K ratings)
Positive reviews60.0% of reviews — better28.0% of reviews
Number of ratings52K — better1.2K
Update frequencyFortnightlyFortnightly
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad
Requires iOS17.0 — better18.0
Further details — not scored
Size295 MB80 MB
Age rating17+4+
DeveloperIntuit Inc.ActiveCampaign, LLC

Customer experience

Mailchimp Email Marketing

All ratings51,600 ratings
Positive97.7%
Neutral1.5%
Negative0.8%
Written reviews859 reviews
Positive60.0%
Neutral8.5%
Negative31.5%

ActiveCampaign

All ratings1,170 ratings
Positive89.3%
Neutral3.3%
Negative7.4%
Written reviews100 reviews
Positive28.0%
Neutral10.0%
Negative62.0%

User reviews

Mailchimp Email Marketing

From 52K App Store ratings

What we love

  • 💻 Convenient mobile app
  • 📊 Helpful analytics and reporting
  • 🎨 Easy-to-use design tools
  • 🤝 Good for small businesses
  • 🚀 Powerful marketing automation

Room to improve

  • 🐛 Buggy and unreliable mobile app
  • 🔍 Limited functionality on mobile
  • 💸 Expensive pricing tiers
  • 🤖 Poor customer support
  • 🔒 Account deactivation issues

ActiveCampaign

From 1.2K App Store ratings

What we love

  • 🚀 Surprisingly simple to use
  • 🚀 Analytics are great
  • 👍 Excellence à un prix abordable
  • 👍 Convenient
  • 👍 Super awesome app

Room to improve

  • 🐛 2FA won't verify
  • 🐛 Difficult to get service
  • 🐛 No sirve
  • 🐛 Poor Customer Service
  • 🐛 Poor customer service even for premium users

Bugs and requests

Mailchimp Email Marketing

Reported bugs

5 issues
  • Login issues on mobile app
  • Inability to edit or resize images in-app
  • Campaigns failing to send or save properly
  • Sync issues between mobile and web versions
  • Frequent crashes and performance problems

Requested features

5 requests
  • Improved mobile email editing capabilities
  • Ability to search and filter contacts by tags
  • More customization options for email templates
  • Better integration with other business tools
  • Simplified pricing structure for small users

ActiveCampaign

Reported bugs

5 issues
  • Deals stopped being displayed following this update on iOS iPhone 8
  • Latest update broke it
  • Can't see deals anymore after the latest update
  • Login screen freezes
  • Incompatible with older devices

Requested features

5 requests
  • Pode incluir mais funcionalidades?
  • Please add push notifications
  • Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
  • Dark mode option
  • Advanced analytics dashboard

In-app purchases

None

Mailchimp Email Marketing

No in-app purchases

None

ActiveCampaign

No in-app purchases

Questions

Is Mailchimp Email Marketing free?
Mailchimp Email Marketing is free to download, with no in-app purchases.
Is ActiveCampaign free?
ActiveCampaign is free to download, with no in-app purchases.
Which has better reviews, Mailchimp Email Marketing or ActiveCampaign?
Mailchimp Email Marketing is rated higher. Mailchimp Email Marketing averages 4.9 out of 5 from 52K ratings, while ActiveCampaign averages 4.6 from 1.2K ratings.
Do Mailchimp Email Marketing or ActiveCampaign have ads?
Neither Mailchimp Email Marketing nor ActiveCampaign shows ads.
Which is updated more often, Mailchimp Email Marketing or ActiveCampaign?
Mailchimp Email Marketing ships an update fortnightly, and ActiveCampaign fortnightly. Most recently, Mailchimp Email Marketing was updated on September 24, 2026 and ActiveCampaign on September 13, 2026.

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