Comparison

ActiveCampaign vs Close CRM

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ActiveCampaign

Manage your sales pipeline, marketing campaigns, and customer data from anywhere. Track key performance metrics, update deals, and communicate with contacts on the go. This app provides essential business insights and tools for sales and marketing professionals.

Highlights
  • Marketing reports and analytics
  • CRM and sales automation
  • Contact and lead management
  • Campaign performance tracking
  • Deal management
  • Customer data access
Features
Read full description

The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.

About

Close CRM

Manage your sales pipeline and communicate with leads on the go. This app allows you to make calls, send texts, and emails directly from your device, with AI-powered call transcription and summarization. Stay organized with quick note-taking and task management.

Highlights
  • Direct communication with leads
  • AI-powered call transcription
  • Lead and contact detail access
  • Activity feed for context
  • Quick data entry and task management
  • Push notifications for updates
Features
Read full description

See why the world's fastest scaling sales teams trust Close as their CRM. With lightning-fast onboarding, free migrations, and a remarkable Support team––sales reps and leaders alike love using Close. What you'll experience with Close's mobile app: Easily communicate with prospects and customers Keep your Leads warm when you stay in touch––even while away from your desk. Increase the effectiveness of your sales cadences when you take + place calls, reply to texts, and email directly from the Close mobile app. Close will even send you push notifications of new texts, missed calls, and voicemails. Never take notes again Close’s AI-powered Call Assistant add-on automatically transcribes and summarizes every phone call––whether you’re talking to prospects on the desktop or mobile apps. Focus on the conversation at hand while Close generates an accurate, searchable summary of your call. Get context quickly on the go Easily see Lead and Contact details like addresses, Custom Fields, and Contact info. Freshen up on recent communications on the Lead Activity Feed before you meet with a prospect. Quickly add new data or Tasks Add Notes, update Opportunities, and manage your Tasks from your mobile device. A Close account is required to use Close CRM for iOS. About Close: We're a bootstrapped, profitable, 100% remote team of thoughtful humans who value autonomy and impact. We're eager to make a product our customers fall in love with over and over again. Today, we have 90+ team members from around the world—supporting and coaching thousands of customers to grow every single day.

Screenshots

ActiveCampaign3 screens
Close CRM4 screens

Verdict

The call

The clearest difference is rating: ActiveCampaign at 4.6 against Close CRM's 3.5. ActiveCampaign also leads on ratings volume (1.2K vs 51). Close CRM's advantage is monetization model (free vs free with in-app purchases) and iOS requirement (15.1 vs 18.0). On price, review sentiment, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

ActiveCampaign holds the better App Store score, 4.6 against 3.5. That said, the two scores are not equally well evidenced: ActiveCampaign has 1.2K ratings behind it against 51, so its average is the more settled of the two. Written reviews complicate that: 29% of ActiveCampaign's written reviews are positive against 36% of Close CRM's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

ActiveCampaign ships an update fortnightly, Close CRM every 4 weeks. The most recent releases landed on October 16, 2026 and October 12, 2026 respectively.

Scorecard4 real differences · 6 level
ActiveCampaign versus Close CRM: the parameters behind the verdict, then further details
ParameterActiveCampaignClose CRM
PriceFreeFree
Rating4.6 (1.2K ratings) — better3.5 (51 ratings)
Positive reviews29.0% of reviews36.4% of reviews — better
Number of ratings1.2K — better51
Update frequencyFortnightly — betterEvery 4 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPadiPhone, iPod
Requires iOS18.015.1 — better
Further details — not scored
Size78 MB29 MB
Age rating4+4+
DeveloperActiveCampaign, LLCElastic Inc

Customer experience

ActiveCampaign

All ratings1,172 ratings
Positive89.2%
Neutral3.4%
Negative7.3%
Written reviews100 reviews
Positive29.0%
Neutral10.0%
Negative61.0%

Close CRM

All ratings51 ratings
Positive54.9%
Neutral9.8%
Negative35.3%
Written reviews44 reviews
Positive36.4%
Neutral9.1%
Negative54.5%

User reviews

ActiveCampaign

From 1.2K App Store ratings

What we love

  • 🚀 Surprisingly simple to use
  • 🚀 Analytics are great
  • 👍 Excellence à un prix abordable
  • 👍 Convenient
  • 👍 Super awesome app

Room to improve

  • 🐛 2FA won't verify
  • 🐛 Difficult to get service
  • 🐛 No sirve
  • 🐛 Poor Customer Service
  • 🐛 Poor customer service even for premium users

Close CRM

From 51 App Store ratings

What we love

  • 👍 Great CRM on browser
  • 👍 Good for making calls
  • 👍 Easy to use on desktop/laptop
  • 👍 Helpful for closing deals on the go
  • 👍 Good support team

Room to improve

  • 🐛 Slow and glitchy app
  • 🐛 Poorly optimized for mobile/iPad
  • 🐛 Missing features on mobile
  • 🐛 Crashes frequently
  • 🐛 Wastes telephony usage

Bugs and requests

ActiveCampaign

Reported bugs

5 issues
  • Deals stopped being displayed following this update on iOS iPhone 8
  • Latest update broke it
  • Can't see deals anymore after the latest update
  • Login screen freezes
  • Incompatible with older devices

Requested features

5 requests
  • Pode incluir mais funcionalidades?
  • Please add push notifications
  • Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
  • Dark mode option
  • Advanced analytics dashboard

Close CRM

Reported bugs

26 issues
  • App is slow and glitchy
  • App crashes
  • 30 min delays
  • App is laggy
  • No full screen capability on iPad
Show 21 more
  • App is super laggy and does not respond well
  • App is super laggy and does not function well
  • Calls glitchy, skips on outgoing calls
  • Texting feature doesn't load
  • SMS/email part of inbox doesn't work
  • Error messages when linking with chat gbt
  • App is consistently glitchy and weird
  • Infinite loop when accessing lead details
  • Search function constantly freezes and crashes
  • Search function not searching at all
  • Edit email feature does not open saved email
  • App doesn't load on iPhone 14 pro iOS 17
  • Close app won't load or open
  • App crashes every 2 min
  • Takes forever to load anything
  • Lag when scrolling
  • Creates duplicate texts
  • Returns to Inbox all the time
  • Doesn't load after search and click
  • Crashes everytime user opens a lead
  • Takes forever to lead

Requested features

15 requests
  • Invest in building proper mobile apps
  • Optimize for mobile/iPad
  • Full-size version for iPad
  • Add missing features to mobile app
  • Fix telephony usage issues
Show 10 more
  • Fix texting feature
  • Fix edit emails feature
  • Add support for chat GPT feature
  • Improve UI/UX for mobile app
  • Roll back phone calls feature until option to disable
  • Fix bugs in desktop app
  • Make app fluid and less laggy
  • Fix infinite loop bug
  • Fix search function freezing/crashing
  • Fix app not loading after search and click

In-app purchases

None

ActiveCampaign

No in-app purchases

None

Close CRM

No in-app purchases

Questions

Is ActiveCampaign free?
ActiveCampaign is free to download, with no in-app purchases.
Is Close CRM free?
Close CRM is free to download, with no in-app purchases.
Which has better reviews, ActiveCampaign or Close CRM?
ActiveCampaign is rated higher. ActiveCampaign averages 4.6 out of 5 from 1.2K ratings, while Close CRM averages 3.5 from 51 ratings.
Do ActiveCampaign or Close CRM have ads?
Neither ActiveCampaign nor Close CRM shows ads.
Which is updated more often, ActiveCampaign or Close CRM?
ActiveCampaign ships an update fortnightly, and Close CRM every 4 weeks. Most recently, ActiveCampaign was updated on October 16, 2026 and Close CRM on October 12, 2026.

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