Comparison

HighLevel vs Close CRM

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

HighLevel

This all-in-one sales and marketing platform empowers agencies and marketers to capture leads, automate communication, and manage client relationships. It provides tools for website and landing page creation, lead capture, and automated messaging across multiple channels.

Highlights
  • Lead capture tools
  • Landing page builder
  • Automated messaging
  • Website creation
  • Appointment scheduling
  • Analytics tracking
Features
Read full description

More Leads = More Customers We Help Agencies & Marketers thrive With Our All-In-One Sales & Marketing Platform [ FOR AGENCIES, BY AGENCIES ] HighLevel is the first-ever all-in-one platform that will give you the tools, support and resources you need to succeed with your agency. • All the tools you need in one platform without having to "duct-tape" multiple platforms together! • Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more! • Full Suite Platform for Agencies. Included in the Platform is a full-featured Page Builder to capture leads. • Our intuitive platform allows you to create full-featured websites with custom menus. • Create high-performing and captivating landing pages all in one place! • Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more! • Use our built-in tools to collect payments, schedule appointments, and track analytics!

About

Close CRM

Manage your sales pipeline and communicate with leads on the go. This app allows you to make calls, send texts, and emails directly from your device, with AI-powered call transcription and summarization. Stay organized with quick note-taking and task management.

Highlights
  • Direct communication with leads
  • AI-powered call transcription
  • Lead and contact detail access
  • Activity feed for context
  • Quick data entry and task management
  • Push notifications for updates
Features
Read full description

See why the world's fastest scaling sales teams trust Close as their CRM. With lightning-fast onboarding, free migrations, and a remarkable Support team––sales reps and leaders alike love using Close. What you'll experience with Close's mobile app: Easily communicate with prospects and customers Keep your Leads warm when you stay in touch––even while away from your desk. Increase the effectiveness of your sales cadences when you take + place calls, reply to texts, and email directly from the Close mobile app. Close will even send you push notifications of new texts, missed calls, and voicemails. Never take notes again Close’s AI-powered Call Assistant add-on automatically transcribes and summarizes every phone call––whether you’re talking to prospects on the desktop or mobile apps. Focus on the conversation at hand while Close generates an accurate, searchable summary of your call. Get context quickly on the go Easily see Lead and Contact details like addresses, Custom Fields, and Contact info. Freshen up on recent communications on the Lead Activity Feed before you meet with a prospect. Quickly add new data or Tasks Add Notes, update Opportunities, and manage your Tasks from your mobile device. A Close account is required to use Close CRM for iOS. About Close: We're a bootstrapped, profitable, 100% remote team of thoughtful humans who value autonomy and impact. We're eager to make a product our customers fall in love with over and over again. Today, we have 90+ team members from around the world—supporting and coaching thousands of customers to grow every single day.

Screenshots

HighLevel4 screens
Close CRM4 screens

Verdict

The call

The clearest difference is rating: HighLevel at 4.5 against Close CRM's 3.5. HighLevel also leads on ratings volume (3.7K vs 51) and update cadence (every 10 days vs every 4 weeks). Close CRM's advantage is review sentiment (36% vs 25%). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

HighLevel holds the better App Store score, 4.5 against 3.5. That said, the two scores are not equally well evidenced: HighLevel has 3.7K ratings behind it against 51, so its average is the more settled of the two. Written reviews complicate that: 25% of HighLevel's written reviews are positive against 36% of Close CRM's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

HighLevel ships an update every 10 days, Close CRM every 4 weeks. The most recent releases landed on October 15, 2026 and October 12, 2026 respectively.

Scorecard4 real differences · 6 level
HighLevel versus Close CRM: the parameters behind the verdict, then further details
ParameterHighLevelClose CRM
PriceFreeFree
Rating4.5 (3.7K ratings) — better3.5 (51 ratings)
Positive reviews24.5% of reviews36.4% of reviews — better
Number of ratings3.7K — better51
Update frequencyEvery 10 days — betterEvery 4 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPod
Requires iOS16.615.1 — better
Further details — not scored
Size354 MB29 MB
Age rating17+4+
DeveloperSynclioElastic Inc

Customer experience

HighLevel

All ratings3,691 ratings
Positive85.6%
Neutral4.2%
Negative10.2%
Written reviews151 reviews
Positive24.5%
Neutral15.2%
Negative60.3%

Close CRM

All ratings51 ratings
Positive54.9%
Neutral9.8%
Negative35.3%
Written reviews44 reviews
Positive36.4%
Neutral9.1%
Negative54.5%

User reviews

HighLevel

From 3.7K App Store ratings

What we love

  • 🚀 Fundamentally changed everything
  • 🚀 Excellent software
  • 🚀 Great app
  • 🚀 Amazing software
  • 🚀 Comprehensive and simple to use

Room to improve

  • 🐛 Extremely glitchy. Can't handle volume.
  • 🐛 Not reliable
  • 🐛 Doesn't work consistently
  • 🐛 Inconsistent
  • 🐛 Bad just bad

Close CRM

From 51 App Store ratings

What we love

  • 👍 Great CRM on browser
  • 👍 Good for making calls
  • 👍 Easy to use on desktop/laptop
  • 👍 Helpful for closing deals on the go
  • 👍 Good support team

Room to improve

  • 🐛 Slow and glitchy app
  • 🐛 Poorly optimized for mobile/iPad
  • 🐛 Missing features on mobile
  • 🐛 Crashes frequently
  • 🐛 Wastes telephony usage

Bugs and requests

HighLevel

Reported bugs

20 issues
  • Login screen freezes
  • Incompatible with older devices
  • Notifications and messages not loading
  • Can't create account
  • App crashes mid call
Show 15 more
  • No notifications
  • Loading issues after update
  • Horrible update
  • New app sucks!
  • Lots of bugs
  • Bad update
  • Keep getting bumped out
  • Terrible new update
  • Can't change any settings
  • Call quality not good
  • Glitchy, rarely ever works
  • App Blacks Out
  • Bad update recently
  • App crash
  • Blank screens and the never ending reload

Requested features

5 requests
  • Dark mode option
  • Advanced analytics dashboard
  • Ability to cc/bcc on new emails
  • Ability to forward previously sent emails
  • Improve email tech and notifications

Close CRM

Reported bugs

26 issues
  • App is slow and glitchy
  • App crashes
  • 30 min delays
  • App is laggy
  • No full screen capability on iPad
Show 21 more
  • App is super laggy and does not respond well
  • App is super laggy and does not function well
  • Calls glitchy, skips on outgoing calls
  • Texting feature doesn't load
  • SMS/email part of inbox doesn't work
  • Error messages when linking with chat gbt
  • App is consistently glitchy and weird
  • Infinite loop when accessing lead details
  • Search function constantly freezes and crashes
  • Search function not searching at all
  • Edit email feature does not open saved email
  • App doesn't load on iPhone 14 pro iOS 17
  • Close app won't load or open
  • App crashes every 2 min
  • Takes forever to load anything
  • Lag when scrolling
  • Creates duplicate texts
  • Returns to Inbox all the time
  • Doesn't load after search and click
  • Crashes everytime user opens a lead
  • Takes forever to lead

Requested features

15 requests
  • Invest in building proper mobile apps
  • Optimize for mobile/iPad
  • Full-size version for iPad
  • Add missing features to mobile app
  • Fix telephony usage issues
Show 10 more
  • Fix texting feature
  • Fix edit emails feature
  • Add support for chat GPT feature
  • Improve UI/UX for mobile app
  • Roll back phone calls feature until option to disable
  • Fix bugs in desktop app
  • Make app fluid and less laggy
  • Fix infinite loop bug
  • Fix search function freezing/crashing
  • Fix app not loading after search and click

In-app purchases

None

HighLevel

No in-app purchases

None

Close CRM

No in-app purchases

Questions

Is HighLevel free?
HighLevel is free to download, with no in-app purchases.
Is Close CRM free?
Close CRM is free to download, with no in-app purchases.
Which has better reviews, HighLevel or Close CRM?
HighLevel is rated higher. HighLevel averages 4.5 out of 5 from 3.7K ratings, while Close CRM averages 3.5 from 51 ratings.
Do HighLevel or Close CRM have ads?
Neither HighLevel nor Close CRM shows ads.
Which is updated more often, HighLevel or Close CRM?
HighLevel ships an update every 10 days, and Close CRM every 4 weeks. Most recently, HighLevel was updated on October 15, 2026 and Close CRM on October 12, 2026.

Other comparisons