SMS vs Easify
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SMS
Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.
- Real-time lead and query notifications
- Multi-channel customer conversations (SMS, WhatsApp, Messenger)
- Customer interaction context identification
- Automated standard customer interactions
- End-to-end CRM integration
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SMS-Magic Mobile App SMS-Magic Mobile App brings your CRM-based customer interactions to your smartphone so you can respond to your sales leads and service tickets even when on-the-field. Shrink the sales cycle and keep your customers for life by attending to your leads and post-purchase queries in the micro-moments when decisions are made and preferences shaped. SMS-Magic Mobile App constantly speaks to your CRM to keep you in sync with the context of the conversations across team members and the customer lifecycle. Use SMS-Magic Mobile App to: 1. Get notified about and respond to incoming leads and customer queries in real-time 2. Converse with your customers and prospects across SMS, WhatsApp, and Messenger using text as well as rich media 3. Identify the context of each customer interaction and assign them to relevant team members 4. Automate standard customer interactions such as status updates, account alerts, or appointment reminders 5. Integrate end-to-end with your CRM - be it Salesforce, Zoho, or others. Whether you are an existing user of the SMS-Magic Converse web app or not, this mobile app will make your customer interactions more profitable and pleasant. We hope you’ll give it a try. Please note: If you use SMS-Magic for Salesforce, you need to be on the web app version 1.64 or above to sync with the SMS-Magic Mobile App. Are you having trouble? Please contact care@sms-magic.com Who is SMS-Magic: SMS-Magic is a proven, global messaging platform provider for popular CRM solutions, with over 2,500+ clients across 190 countries, including small, midsize, and enterprise accounts. SMS-Magic has deep experience across various industries in applying conversational engagement to improve marketing, sales, and service performance. Whether you want to bring in more leads, convert them to revenue, or keep those customers happy - SMS-Magic offers the solutions, expertise, and insights you need to drive conversations that convert. Screen-Magic has offices in Chicago (US), Pune, and Delhi (India) with 180+ employees.
Easify
This platform streamlines business communication by enabling bulk SMS, team texting, and customer conversations. It offers tools for SMS marketing, collaboration, and managing customer interactions efficiently. Improve customer relationships and operational speed with this comprehensive messaging solution.
- Bulk SMS campaigns
- Team messaging and collaboration
- Business calling support
- Shared inbox for teams
- Customer chat management
- SMS marketing tools
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Easify is an all-in-one business messaging platform for bulk SMS, team texting, customer communication, calling, and SMS marketing. Send mass texts, manage customer conversations, and collaborate with your team from one powerful app. Features include: • Send bulk SMS campaigns • Team messaging and collaboration • Business calling support • Shared inbox for teams • Customer chat management • SMS marketing tools • Contact group management • Reply directly from notifications • Phone number management • Label and organize conversations • Share numbers with team members Whether you're managing customer support, sales, or marketing campaigns, Easify helps businesses communicate faster, stay organized, and build stronger customer relationships.
Screenshots
Verdict
SMS and Easify both sit at 4.3 stars, but that hides the real split: 50% of Easify's written reviews are positive against 21% of SMS's. Easify also leads on update cadence (every 2 weeks vs every 5 weeks) and iOS requirement (15.6 vs 17.0). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.3 for SMS against 4.4 for Easify. Both are backed by a comparable volume of ratings — 44 and 40 respectively. Written reviews are what separate them: 21% of SMS's written reviews are positive against 50% of Easify's.
SMS ships an update every 5 weeks, Easify every 2 weeks. The most recent releases landed on November 2, 2026 and November 7, 2026 respectively.
| Parameter | SMS | Easify |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (44 ratings) | 4.4 (40 ratings) — better |
| Positive reviews | 21.1% of reviews | 50.0% of reviews — better |
| Number of ratings | 44 — better | 40 |
| Update frequency | Every 5 weeks | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 58 MB | 288 MB |
| Age rating | 4+ | 4+ |
| Developer | Screen Magic Mobile Media Inc | Easify |
Customer experience
SMS
Easify
In-app purchases
SMS
No in-app purchases
Easify
No in-app purchases








