Comparison

SMS vs Easify

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SMS

Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.

Highlights
  • Real-time lead and query notifications
  • Multi-channel customer conversations (SMS, WhatsApp, Messenger)
  • Customer interaction context identification
  • Automated standard customer interactions
  • End-to-end CRM integration
Features
Read full description

SMS-Magic Mobile App SMS-Magic Mobile App brings your CRM-based customer interactions to your smartphone so you can respond to your sales leads and service tickets even when on-the-field. Shrink the sales cycle and keep your customers for life by attending to your leads and post-purchase queries in the micro-moments when decisions are made and preferences shaped. SMS-Magic Mobile App constantly speaks to your CRM to keep you in sync with the context of the conversations across team members and the customer lifecycle. Use SMS-Magic Mobile App to: 1. Get notified about and respond to incoming leads and customer queries in real-time 2. Converse with your customers and prospects across SMS, WhatsApp, and Messenger using text as well as rich media 3. Identify the context of each customer interaction and assign them to relevant team members 4. Automate standard customer interactions such as status updates, account alerts, or appointment reminders 5. Integrate end-to-end with your CRM - be it Salesforce, Zoho, or others. Whether you are an existing user of the SMS-Magic Converse web app or not, this mobile app will make your customer interactions more profitable and pleasant. We hope you’ll give it a try. Please note: If you use SMS-Magic for Salesforce, you need to be on the web app version 1.64 or above to sync with the SMS-Magic Mobile App. Are you having trouble? Please contact care@sms-magic.com Who is SMS-Magic: SMS-Magic is a proven, global messaging platform provider for popular CRM solutions, with over 2,500+ clients across 190 countries, including small, midsize, and enterprise accounts. SMS-Magic has deep experience across various industries in applying conversational engagement to improve marketing, sales, and service performance. Whether you want to bring in more leads, convert them to revenue, or keep those customers happy - SMS-Magic offers the solutions, expertise, and insights you need to drive conversations that convert. Screen-Magic has offices in Chicago (US), Pune, and Delhi (India) with 180+ employees.

About

Easify

This platform streamlines business communication by enabling bulk SMS, team texting, and customer conversations. It offers tools for SMS marketing, collaboration, and managing customer interactions efficiently. Improve customer relationships and operational speed with this comprehensive messaging solution.

Highlights
  • Bulk SMS campaigns
  • Team messaging and collaboration
  • Business calling support
  • Shared inbox for teams
  • Customer chat management
  • SMS marketing tools
Features
Read full description

Easify is an all-in-one business messaging platform for bulk SMS, team texting, customer communication, calling, and SMS marketing. Send mass texts, manage customer conversations, and collaborate with your team from one powerful app. Features include: • Send bulk SMS campaigns • Team messaging and collaboration • Business calling support • Shared inbox for teams • Customer chat management • SMS marketing tools • Contact group management • Reply directly from notifications • Phone number management • Label and organize conversations • Share numbers with team members Whether you're managing customer support, sales, or marketing campaigns, Easify helps businesses communicate faster, stay organized, and build stronger customer relationships.

Screenshots

SMS4 screens
Easify4 screens

Verdict

The call

SMS and Easify both sit at 4.3 stars, but that hides the real split: 50% of Easify's written reviews are positive against 21% of SMS's. Easify also leads on update cadence (every 2 weeks vs every 5 weeks) and iOS requirement (15.6 vs 17.0). On price, rating, ratings volume and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.3 for SMS against 4.4 for Easify. Both are backed by a comparable volume of ratings — 44 and 40 respectively. Written reviews are what separate them: 21% of SMS's written reviews are positive against 50% of Easify's.

UpkeepUpdate frequency

SMS ships an update every 5 weeks, Easify every 2 weeks. The most recent releases landed on November 2, 2026 and November 7, 2026 respectively.

Scorecard3 real differences · 7 level
SMS versus Easify: the parameters behind the verdict, then further details
ParameterSMSEasify
PriceFreeFree
Rating4.3 (44 ratings)4.4 (40 ratings) — better
Positive reviews21.1% of reviews50.0% of reviews — better
Number of ratings44 — better40
Update frequencyEvery 5 weeksEvery 2 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.015.6 — better
Further details — not scored
Size58 MB288 MB
Age rating4+4+
DeveloperScreen Magic Mobile Media IncEasify

Customer experience

SMS

All ratings39 ratings
Positive76.9%
Neutral5.1%
Negative17.9%
Written reviews19 reviews
Positive21.1%
Neutral21.1%
Negative57.9%

Easify

All ratings40 ratings
Positive82.5%
Neutral5.0%
Negative12.5%
Written reviews2 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

In-app purchases

None

SMS

No in-app purchases

None

Easify

No in-app purchases

Questions

Is SMS free?
SMS is free to download, with no in-app purchases.
Is Easify free?
Easify is free to download, with no in-app purchases.
Which has better reviews, SMS or Easify?
Easify is rated higher. SMS averages 4.3 out of 5 from 44 ratings, while Easify averages 4.4 from 40 ratings.
Do SMS or Easify have ads?
Neither SMS nor Easify shows ads.
Which is updated more often, SMS or Easify?
SMS ships an update every 5 weeks, and Easify every 2 weeks. Most recently, SMS was updated on November 2, 2026 and Easify on November 7, 2026.

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