SMS vs CloudCall Classic | Go
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SMS
Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.
- Real-time lead and query notifications
- Multi-channel customer conversations (SMS, WhatsApp, Messenger)
- Customer interaction context identification
- Automated standard customer interactions
- End-to-end CRM integration
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SMS-Magic Mobile App SMS-Magic Mobile App brings your CRM-based customer interactions to your smartphone so you can respond to your sales leads and service tickets even when on-the-field. Shrink the sales cycle and keep your customers for life by attending to your leads and post-purchase queries in the micro-moments when decisions are made and preferences shaped. SMS-Magic Mobile App constantly speaks to your CRM to keep you in sync with the context of the conversations across team members and the customer lifecycle. Use SMS-Magic Mobile App to: 1. Get notified about and respond to incoming leads and customer queries in real-time 2. Converse with your customers and prospects across SMS, WhatsApp, and Messenger using text as well as rich media 3. Identify the context of each customer interaction and assign them to relevant team members 4. Automate standard customer interactions such as status updates, account alerts, or appointment reminders 5. Integrate end-to-end with your CRM - be it Salesforce, Zoho, or others. Whether you are an existing user of the SMS-Magic Converse web app or not, this mobile app will make your customer interactions more profitable and pleasant. We hope you’ll give it a try. Please note: If you use SMS-Magic for Salesforce, you need to be on the web app version 1.64 or above to sync with the SMS-Magic Mobile App. Are you having trouble? Please contact care@sms-magic.com Who is SMS-Magic: SMS-Magic is a proven, global messaging platform provider for popular CRM solutions, with over 2,500+ clients across 190 countries, including small, midsize, and enterprise accounts. SMS-Magic has deep experience across various industries in applying conversational engagement to improve marketing, sales, and service performance. Whether you want to bring in more leads, convert them to revenue, or keep those customers happy - SMS-Magic offers the solutions, expertise, and insights you need to drive conversations that convert. Screen-Magic has offices in Chicago (US), Pune, and Delhi (India) with 180+ employees.
CloudCall Classic | Go
Access your CRM contacts and call them directly from your device. Log call notes, listen to recordings, and use your company number anywhere. All interactions sync back to your CRM.
- Access CRM contacts on mobile
- Call CRM contacts with existing plan
- Log call notes
- Listen to call recordings
- Use company number anywhere
- Sync interactions to CRM
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Keep your contact information right at your fingertips. Whether you’re working from home, out of the office or on a business trip - use CloudCall to keep in touch with your contacts and colleagues as data is synced from your CRM system and is instantly available from your device. Key Features: - Call your CRM contacts using your existing CloudCall plan with no hidden charges - Log call notes and listen back to the call recordings straight from the app - Use your company number wherever you are - All these interactions are automatically pushed back into your CRM
Screenshots
Verdict
The clearest difference is rating: SMS at 4.2 against CloudCall Classic | Go's 1.7. SMS also leads on ratings volume (39 vs 3). CloudCall Classic | Go's advantage is update cadence (every 2 weeks vs every 5 weeks) and iOS requirement (11.0 vs 17.0). On price, review sentiment, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SMS holds the better App Store score, 4.2 against 1.7. That said, the two scores are not equally well evidenced: SMS has 39 ratings behind it against 3, so its average is the more settled of the two. Written reviews complicate that: 21% of SMS's written reviews are positive against 22% of CloudCall Classic | Go's, so the app with the better star average is not the one people write more warmly about.
SMS ships an update every 5 weeks, CloudCall Classic | Go every 2 weeks. The most recent releases landed on September 9, 2026 and June 1, 2026 respectively.
| Parameter | SMS | CloudCall Classic | Go |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (39 ratings) — better | 1.7 (3 ratings) |
| Positive reviews | 21.1% of reviews | 22.2% of reviews — better |
| Number of ratings | 39 — better | 3 |
| Update frequency | Every 5 weeks | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 17.0 | 11.0 — better |
| Further details — not scored | ||
| Size | 58 MB | 49 MB |
| Age rating | 4+ | 4+ |
| Developer | Screen Magic Mobile Media Inc | CloudCall Group Plc |
Customer experience
SMS
CloudCall Classic | Go
In-app purchases
SMS
No in-app purchases
CloudCall Classic | Go
No in-app purchases
