Comparison

SMS vs Zoho Flow

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SMS

Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.

Highlights
  • Real-time lead and query notifications
  • Multi-channel customer conversations (SMS, WhatsApp, Messenger)
  • Customer interaction context identification
  • Automated standard customer interactions
  • End-to-end CRM integration
Features
Read full description

SMS-Magic Mobile App SMS-Magic Mobile App brings your CRM-based customer interactions to your smartphone so you can respond to your sales leads and service tickets even when on-the-field. Shrink the sales cycle and keep your customers for life by attending to your leads and post-purchase queries in the micro-moments when decisions are made and preferences shaped. SMS-Magic Mobile App constantly speaks to your CRM to keep you in sync with the context of the conversations across team members and the customer lifecycle. Use SMS-Magic Mobile App to: 1. Get notified about and respond to incoming leads and customer queries in real-time 2. Converse with your customers and prospects across SMS, WhatsApp, and Messenger using text as well as rich media 3. Identify the context of each customer interaction and assign them to relevant team members 4. Automate standard customer interactions such as status updates, account alerts, or appointment reminders 5. Integrate end-to-end with your CRM - be it Salesforce, Zoho, or others. Whether you are an existing user of the SMS-Magic Converse web app or not, this mobile app will make your customer interactions more profitable and pleasant. We hope you’ll give it a try. Please note: If you use SMS-Magic for Salesforce, you need to be on the web app version 1.64 or above to sync with the SMS-Magic Mobile App. Are you having trouble? Please contact care@sms-magic.com Who is SMS-Magic: SMS-Magic is a proven, global messaging platform provider for popular CRM solutions, with over 2,500+ clients across 190 countries, including small, midsize, and enterprise accounts. SMS-Magic has deep experience across various industries in applying conversational engagement to improve marketing, sales, and service performance. Whether you want to bring in more leads, convert them to revenue, or keep those customers happy - SMS-Magic offers the solutions, expertise, and insights you need to drive conversations that convert. Screen-Magic has offices in Chicago (US), Pune, and Delhi (India) with 180+ employees.

About

Zoho Flow

Automate and manage business workflows on the go. Monitor flow statuses, manage connections, and receive instant notifications directly from your mobile device. Gain visibility into workflow history and collaborate with your team for seamless integration.

Highlights
  • Real-time workflow monitoring
  • Simplified flow and connection management
  • Audit trail and history
  • Instant mobile notifications
  • Intuitive drag & drop builder
  • Team collaboration features
Read full description

Unlock the full power of Zoho Flow's workflow automation with the Zoho Flow app for iPhone. This app brings the capabilities of our robust workflow automation platform right to your fingertips, making it easier and more convenient to manage and monitor your flows, connections, and settings. About Zoho Flow: Zoho Flow is an integration platform for effortlessly connecting business applications and automating complex business workflows. Create and customize integrations between 850+ applications, adapt to dynamic business needs, and collaborate with your teammates to build centralized workflows. Benefits of using the Zoho Flow app for iPhone: • Stay in control: Keep track of your workflows with real-time updates and notifications. Monitor flow statuses, track progress, and take prompt action when needed. • Simplified flow and connection management: Easily switch your workflows on and off, get a comprehensive view of your connections, and test connections directly from your phone. • Audit trail and history: Gain deep visibility into your workflow history. Track every action and decision made within your flows, ensuring transparency and compliance across your organization. • Instant notifications on your phone: Receive instant notifications and alerts about your workflows directly in the Flow app. Stay on top of your workflow activities with Zoho Flow. Key features of Zoho Flow: • Intuitive drag & drop builder: Easily add actions and logic elements to your workflow with a user-friendly interface. • Contextual workflows with logic: Create customized workflows using decision branches, delays, and custom functions. • Deeper analytics with dashboards and histories: Get real-time insights and track flow performance with comprehensive dashboards and centralized execution logs. • Collaborate better with team members: Enable seamless collaboration by allowing your entire team to create and manage workflows with different roles and permissions. • Better error handling with error-branching and reruns: Enhance the reliability of your workflows by configuring error branching and auto/manual reruns in case of failures in flow executions. • Review and track workflows using versions: Keep track of changes made to your workflows with flow versioning, providing visibility into modifications and updates. Experience the power of workflow automation with Zoho Flow. Download Zoho Flow for mobile now and take control of your workflows wherever you are.

Screenshots

SMS4 screens
Zoho Flow4 screens

Verdict

The call

The clearest difference is rating: Zoho Flow at 5.0 against SMS's 4.2. Zoho Flow also leads on iOS requirement (13.0 vs 17.0). SMS's advantage is ratings volume (39 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Zoho Flow holds the better App Store score, 5.0 against 4.2. That said, the two scores are not equally well evidenced: SMS has 39 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

SMS ships an update every 5 weeks, Zoho Flow every 2 months. The most recent releases landed on September 9, 2026 and June 8, 2026 respectively.

Scorecard3 real differences · 7 level
SMS versus Zoho Flow: the parameters behind the verdict, then further details
ParameterSMSZoho Flow
PriceFreeFree
Rating4.2 (39 ratings)5.0 (1 ratings) — better
Positive reviews21.1% of reviews—
Number of ratings39 — better1
Update frequencyEvery 5 weeks — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPod
Requires iOS17.013.0 — better
Further details — not scored
Size58 MB97 MB
Age rating4+4+
DeveloperScreen Magic Mobile Media IncZoho Corporation

Customer experience

SMS

All ratings39 ratings
Positive76.9%
Neutral5.1%
Negative17.9%
Written reviews19 reviews
Positive21.1%
Neutral21.1%
Negative57.9%

Zoho Flow

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

SMS

No in-app purchases

None

Zoho Flow

No in-app purchases

Questions

Is SMS free?
SMS is free to download, with no in-app purchases.
Is Zoho Flow free?
Zoho Flow is free to download, with no in-app purchases.
Which has better reviews, SMS or Zoho Flow?
Zoho Flow is rated higher. SMS averages 4.2 out of 5 from 39 ratings, while Zoho Flow averages 5.0 from 1 ratings.
Do SMS or Zoho Flow have ads?
Neither SMS nor Zoho Flow shows ads.
Which is updated more often, SMS or Zoho Flow?
SMS ships an update every 5 weeks, and Zoho Flow every 2 months. Most recently, SMS was updated on September 9, 2026 and Zoho Flow on June 8, 2026.

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