Comparison

SMS vs MortgageCoach

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SMS

Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.

Highlights
  • Real-time lead and query notifications
  • Multi-channel customer conversations (SMS, WhatsApp, Messenger)
  • Customer interaction context identification
  • Automated standard customer interactions
  • End-to-end CRM integration
Features
Read full description

SMS-Magic Mobile App SMS-Magic Mobile App brings your CRM-based customer interactions to your smartphone so you can respond to your sales leads and service tickets even when on-the-field. Shrink the sales cycle and keep your customers for life by attending to your leads and post-purchase queries in the micro-moments when decisions are made and preferences shaped. SMS-Magic Mobile App constantly speaks to your CRM to keep you in sync with the context of the conversations across team members and the customer lifecycle. Use SMS-Magic Mobile App to: 1. Get notified about and respond to incoming leads and customer queries in real-time 2. Converse with your customers and prospects across SMS, WhatsApp, and Messenger using text as well as rich media 3. Identify the context of each customer interaction and assign them to relevant team members 4. Automate standard customer interactions such as status updates, account alerts, or appointment reminders 5. Integrate end-to-end with your CRM - be it Salesforce, Zoho, or others. Whether you are an existing user of the SMS-Magic Converse web app or not, this mobile app will make your customer interactions more profitable and pleasant. We hope you’ll give it a try. Please note: If you use SMS-Magic for Salesforce, you need to be on the web app version 1.64 or above to sync with the SMS-Magic Mobile App. Are you having trouble? Please contact care@sms-magic.com Who is SMS-Magic: SMS-Magic is a proven, global messaging platform provider for popular CRM solutions, with over 2,500+ clients across 190 countries, including small, midsize, and enterprise accounts. SMS-Magic has deep experience across various industries in applying conversational engagement to improve marketing, sales, and service performance. Whether you want to bring in more leads, convert them to revenue, or keep those customers happy - SMS-Magic offers the solutions, expertise, and insights you need to drive conversations that convert. Screen-Magic has offices in Chicago (US), Pune, and Delhi (India) with 180+ employees.

About

MortgageCoach

This app empowers loan officers to transform their client data into a dynamic sales tool. Generate personalized loan comparison presentations, add video branding, and leverage AI summaries to understand borrower needs. Receive real-time alerts for borrower engagement and access actionable next steps to close deals faster.

Highlights
  • Generate loan comparison presentations (TCAs)
  • Add video branding to presentations
  • AI-powered conversation summaries
  • Real-time borrower engagement notifications
  • Access borrower and financial data context
  • One-tap contact and outreach scripts
Features
Read full description

The MortgageCoach app is the mobile powerhouse for MortgageCoach users. It transforms your database into a proactive sales engine, helping Loan Officers turn data into deals—anytime, anywhere. Key Features for Modern Loan Officers Presentations on the go: Generate loan comparison presentations (TCAs) on the go. Whether you're starting from scratch or from an opportunity, our streamlined interface focuses on the most impactful fields, making it easy for new users to master in minutes. Video Branding & Highlights: Make your presentations personal. Record and add videos directly from your phone, and use the highlight tool to guide your borrower’s attention to the most important financial details, whether created on mobile or desktop. AI-Powered Summaries: Review instant AI Summaries of conversations between your borrowers and the AI assistant, ensuring you always know what the borrower is curious about. Real-Time Urgency: Never miss a "ready" borrower. Receive instant push notifications the moment a borrower engages with your TCA or hits a financial milestone where they could benefit from a new loan. Deep Context & Discovery: Stop guessing and start coaching. Drill into the "why" behind every opportunity with full access to property, borrower, and financial data. You’ll enter every conversation with a complete understanding of the borrower's unique benefits. Actionable Next Steps: Move from insight to outreach in one tap. Access pre-written email, text, and phone scripts alongside recommended TCA strategies. Use "Click to Contact" buttons to launch your next conversation instantly.

Screenshots

SMS4 screens
MortgageCoach4 screens

Verdict

The call

The clearest difference is review sentiment: MortgageCoach at 100% against SMS's 21%. MortgageCoach also leads on rating (4.5 vs 4.2) and update cadence (every 2 weeks vs every 5 weeks). SMS's advantage is ratings volume (39 vs 8). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

MortgageCoach holds the better App Store score, 4.5 against 4.2. Both are backed by a comparable volume of ratings — 39 and 8 respectively. Written reviews point the same way: 21% of SMS's written reviews are positive against 100% of MortgageCoach's.

UpkeepUpdate frequency

SMS ships an update every 5 weeks, MortgageCoach every 2 weeks. The most recent releases landed on September 9, 2026 and September 24, 2026 respectively.

Scorecard5 real differences · 5 level
SMS versus MortgageCoach: the parameters behind the verdict, then further details
ParameterSMSMortgageCoach
PriceFreeFree
Rating4.2 (39 ratings)4.5 (8 ratings) — better
Positive reviews21.1% of reviews100.0% of reviews — better
Number of ratings39 — better8
Update frequencyEvery 5 weeksEvery 2 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.015.1 — better
Further details — not scored
Size58 MB57 MB
Age rating4+4+
DeveloperScreen Magic Mobile Media IncTrustEngine

Customer experience

SMS

All ratings39 ratings
Positive76.9%
Neutral5.1%
Negative17.9%
Written reviews19 reviews
Positive21.1%
Neutral21.1%
Negative57.9%

MortgageCoach

All ratings8 ratings
Positive87.5%
Neutral0.0%
Negative12.5%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

SMS

No in-app purchases

None

MortgageCoach

No in-app purchases

Questions

Is SMS free?
SMS is free to download, with no in-app purchases.
Is MortgageCoach free?
MortgageCoach is free to download, with no in-app purchases.
Which has better reviews, SMS or MortgageCoach?
MortgageCoach is rated higher. SMS averages 4.2 out of 5 from 39 ratings, while MortgageCoach averages 4.5 from 8 ratings.
Do SMS or MortgageCoach have ads?
Neither SMS nor MortgageCoach shows ads.
Which is updated more often, SMS or MortgageCoach?
SMS ships an update every 5 weeks, and MortgageCoach every 2 weeks. Most recently, SMS was updated on September 9, 2026 and MortgageCoach on September 24, 2026.

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