Comparison

Excellus BCBS vs In Bloom

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Excellus BCBS

Access your health plan information anytime, anywhere. View and order member cards, track deductibles and spending, check coverage, and find healthcare providers. Go paperless and manage your claims easily.

Highlights
  • View and order member cards
  • Track deductibles and out-of-pocket spending
  • Check coverage details
  • Find doctors, urgent care, and hospitals
  • Go paperless
  • View and filter claims
Features
Read full description

Excellus BlueCross BlueShield is a nonprofit independent licensee of the Blue Cross Blue Shield Association. All rights reserved. Excellus BlueCross BlueShield members can use our app to log in and access health plan information on-the-go. You will have instant and convenient access to: - View and Order Member Card(s) - Track Deductibles and Out-of-Pocket Spending* - Check Coverage - Find a Doctor, Urgent Care or Hospital - Go Paperless - View and Filter Claims *Please note that spending charts are only applicable for High Deductible health plan members.

About

In Bloom

This app offers support, skills, and resources for pregnant individuals and new parents to reduce stress and enjoy parenthood. It features video, text, and audio lessons from real women, based on the evidence-based ROSE Program, proven to reduce postpartum depression.

Highlights
  • Evidence-based ROSE Program
  • Video, text, and audio lessons
  • Real women's experiences
  • Stress reduction tools
  • 24/7 accessibility
  • Interactive content
Features
Read full description

The In Bloom app is for people who are pregnant or who have recently had a baby. With the tap of a button, we help you feel supported, gain new skills, and access resources so you can reduce stress and truly enjoy parenthood. This program is available to you 24/7 from the comfort and privacy of your own home. We know that life before and after giving birth is full of ups, downs, and everything in between. In this app, you'll have access to videos of real women—not actors—sharing their experiences before and after giving birth. Whether you're pregnant now or have recently given birth, you will learn how to make your life better. This easy-to-follow program combines video, text, and audio-based lessons with interactive content to give you the support you need, when you need it. Morning, noon, or midnight feeding—no matter the time of day—you'll feel empowered in preparing for life as a parent. The InBloom app is based on the evidence-based ROSE Program, developed by Dr. Caron Zlotnick, and has been shown in a series of published studies to reduce postpartum depression by up to 50%. Disclaimer: InBloom is not a healthcare provider. This app is not a medical service and does not provide direct medical advice. You may not rely on this app for receiving a formal diagnosis or treatment, pharmacist advice, or any professional service requiring licensure, registration or certification in any state. Rather, this app is to be used for self-development and educational purposes only. Appropriate medical attention and advice should always be sought for any health issues or concerns that you may have, and you should not ignore medical advice or delay seeking medical advice because of any advice received from this app. Speak with your doctor if you need additional resources as you use this app.

Screenshots

Excellus BCBS4 screens
In Bloom3 screens

Verdict

The call

The clearest difference is rating: In Bloom at 5.0 against Excellus BCBS's 4.4. Excellus BCBS's advantage is ratings volume (2K vs 3) and update cadence (monthly vs every 5 months). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

In Bloom holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Excellus BCBS has 2K ratings behind it against 3, so its average is the more settled of the two.

UpkeepUpdate frequency

Excellus BCBS ships an update monthly, In Bloom every 5 months. The most recent releases landed on November 6, 2026 and November 3, 2026 respectively.

Scorecard3 real differences · 7 level
Excellus BCBS versus In Bloom: the parameters behind the verdict, then further details
ParameterExcellus BCBSIn Bloom
PriceFreeFree
Rating4.4 (2K ratings)5.0 (3 ratings) — better
Positive reviews13.7% of reviews—
Number of ratings2K — better3
Update frequencyMonthly — betterEvery 5 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhoneiPhone
Requires iOS16.616.0 — better
Further details — not scored
Size43 MB44 MB
Age rating4+12+
DeveloperExcellus Health Plan, Inc.Fox Learning Systems Inc

Customer experience

Excellus BCBS

All ratings1,846 ratings
Positive86.3%
Neutral3.0%
Negative10.7%
Written reviews102 reviews
Positive13.7%
Neutral4.9%
Negative81.4%

In Bloom

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Excellus BCBS

Reported bugs

4 issues
  • Login verification code not received
  • Member card information not loading
  • Keyboard blocking UI elements
  • Incompatibility with newer devices

Requested features

3 requests
  • Itemized billing information
  • Improved dental coverage visibility
  • Seamless login and account management

In Bloom

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Excellus BCBS

No in-app purchases

None

In Bloom

No in-app purchases

Questions

Is Excellus BCBS free?
Excellus BCBS is free to download, with no in-app purchases.
Is In Bloom free?
In Bloom is free to download, with no in-app purchases.
Which has better reviews, Excellus BCBS or In Bloom?
In Bloom is rated higher. Excellus BCBS averages 4.4 out of 5 from 2K ratings, while In Bloom averages 5.0 from 3 ratings.
Do Excellus BCBS or In Bloom have ads?
Neither Excellus BCBS nor In Bloom shows ads.
Which is updated more often, Excellus BCBS or In Bloom?
Excellus BCBS ships an update monthly, and In Bloom every 5 months. Most recently, Excellus BCBS was updated on November 6, 2026 and In Bloom on November 3, 2026.

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