Emma vs Cashews
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Emma
Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.
- Consolidate all accounts
- Track subscriptions
- Set budgets
- Weekly spending reports
- Overdraft alerts
- Bank-level security
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Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy
Cashews
This app analyzes your income and expenses to tell you how much you can safely spend. It offers a unique approach to budgeting by focusing on your current financial health rather than rigid categories. Make informed decisions with a 'Can I afford it?' widget and achieve your financial goals.
- Connect to bank accounts
- Analyze income and expenses
- Predictive cash flow algorithm
- Spendable money calculation
- Financial goal setting
- 'Can I afford it?' widget
- Automated account syncing
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What did you spend this month? Cashews answers that in 10 seconds. Connect your bank accounts and credit cards, and Cashews shows you one number: Spent So Far. It's the simplest way to stay on top of your money, whether you budget or not. WHAT MAKES CASHEWS DIFFERENT Most finance apps make tracking your spending feel like homework. Cashews takes a different approach. Connect your accounts, see what you've spent, categorize with a swipe. Need, Want, or Other. Done. You get the clarity of knowing where your money goes without the effort of maintaining a traditional budget. And if you want more detail, custom categories let you go deeper. HOW IT WORKS 1. Connect your banks and credit cards (12,500+ US institutions supported). 2. See your Spent So Far number, updated daily across all accounts. 3. Swipe to categorize your transactions in seconds. 4. Check your recurring charges, cashflow trends, and credit utilization in Insights. HOUSEHOLD SHARING (NEW) Your partner's credit cards, your checking account, that joint savings. Now everyone sees the same number. Invite your financial plus one and get a complete picture of your household's spending. One price covers everyone. KEY FEATURES - Spent So Far: one number, all accounts, updated daily - Household Sharing: invite your partner or family - Simple categorization: Need, Want, Other (or custom categories) - Recurring charge detection with payment reminders - "Can I Afford It?" spending confidence check - Credit card utilization tracking - Cashflow trends: month over month, year over year - Smart notifications: unusual activity, upcoming bills, missed payments - 12,500+ US banks and credit cards supported - Bank-level encryption via Plaid. Read-only access. We never see your login. PRICING $3.99/month or $39.99/year for your whole family. No ads, no hidden fees, no selling your data. Cancel anytime. Cashews uses Plaid (https://plaid.com) to securely connect to your financial institutions. We have read-only access to your accounts. Check if your bank is supported at https://plaid.com/institutions. Currently supports US banks and credit cards only. SUPPORT Questions or feedback? Reach us anytime at support@cashews.finance. Learn more: https://cashews.finance Terms of Service: https://cashews.finance/terms-and-conditions Privacy Policy: https://cashews.finance/privacy-policy
Screenshots
Verdict
The clearest difference is monetization model: Emma at free with in-app purchases against Cashews's subscription. Emma also leads on rating (4.7 vs 4.4) and ratings volume (1.4K vs 69). Cashews's advantage is ads (none vs shown) and review sentiment (50% vs 38%). On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Emma sells 8 in-app purchases, starting at $4.99 per month and Cashews sells 9 in-app purchases, starting at $3.99 per month. Whichever you choose, the download price is not the number that matters.
Emma holds the better App Store score, 4.7 against 4.4. That said, the two scores are not equally well evidenced: Emma has 1.4K ratings behind it against 69, so its average is the more settled of the two. Written reviews complicate that: 38% of Emma's written reviews are positive against 50% of Cashews's, so the app with the better star average is not the one people write more warmly about.
Emma ships an update every 6 days, Cashews every 3 days. The most recent releases landed on September 24, 2026 and September 10, 2026 respectively.
| Parameter | Emma | Cashews |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (1.4K ratings) — better | 4.4 (69 ratings) |
| Positive reviews | 38.4% of reviews | 50.0% of reviews — better |
| Number of ratings | 1.4K — better | 69 |
| Update frequency | Every 6 days | Every 3 days — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases — better | Subscription |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 165 MB | 76 MB |
| Age rating | 4+ | 4+ |
| Developer | Emma Technologies LTD. | Cashews Finance LLC |
Customer experience
Emma
Cashews
Bugs and requests
Emma
Reported bugs
4 issues- App crashes or freezes frequently
- Transactions not syncing properly or showing incorrect balances
- Issues connecting to certain bank accounts
- Recurring payments not being tracked accurately
Requested features
5 requests- Add support for more banks and financial institutions
- Improve budgeting features with better categorization and goal-setting
- Provide more customization options for categories and reporting
- Integrate with investment accounts and track net worth
- Offer a more affordable pricing model or free tier with core features
Cashews
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Emma
- Emma Plus Monthly7 Days trial$4.991 Month
- Emma Pro Monthly7 Days trial$9.991 Month
- Monthly Pro Subscription7 Days trial$9.991 Month
Show 5 moreShow fewer
- Emma Pro7 Days trial2 variants$9.991 Month
- Emma Ultimate7 Days trial$14.991 Month
- Emma Plus Yearly7 Days trial$41.991 Year
- Emma Pro7 Days trial2 variants$83.991 Year
- Subscription7 Days trial$83.991 Year
Cashews
- Cashews Finance Monthly14 Days trial$3.991 Month
- Monthly3 Days trial$5.991 Month
- Monthly7 Days trial$8.991 Month
Show 6 moreShow fewer
- Quarterly$13.493 Months
- Quarterly14 Days trial$19.993 Months
- Cashews Finance Annual14 Days trial$39.991 Year
- Yearly3 Days trial$59.991 Year
- Yearly14 Days trial$59.991 Year
- Yearly1 Year trial4 variants$69.991 Year








