Comparison

Carter's vs Lulo

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Carter's

Discover and shop styles from five family brands, including baby, toddler, and big kid clothing. Find curated collections, check store inventory, and enjoy convenient pickup or delivery options. Earn rewards and access exclusive app launches.

Highlights
  • Shop 5 family brands in one place
  • Check local store inventory
  • Curbside pickup and delivery options
  • Track and redeem rewards
  • App-exclusive launches
  • Browse sustainable essentials
Features
Currently charting
Read full description

The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more. Key Features: - Shop all 5 brands in one place - Quickly check local store inventory - Choose curbside pickup or same-day delivery (where available) - Track and redeem Carter's Rewards - Stay up to date with app-exclusive launches - Easily browse soft, sustainable essentials for every age and stage Save time, stay inspired, and shop confidently — right from your phone.

About

Lulo

Easily shop with WIC benefits by seeing approved products with photos before you go. Discover new WIC-approved items, track your balance, and scan barcodes in-store to verify eligibility instantly. Find savings, recipes, and tips from other WIC families.

Highlights
  • View WIC-approved products with photos
  • Discover new WIC-approved items
  • Track WIC balance and approvals
  • Scan barcodes for instant eligibility
  • Access savings, recipes, and tips
Features
Read full description

Lulo shows you exactly what you can buy with WIC so you can save time and shop with confidence. Key features: - See WIC-approved products with photos before you shop - Discover new products your kids will love that are WIC-approved - Track your balance and see items you're specifically approved for (in select states) - Scan barcodes in-store to verify item eligibility instantly - Find ways to save, resources, recipes, and tips recommended by other WIC families How Lulo helps: Make the most of your WIC benefits without the guesswork. No more wondering if an item qualifies or getting surprised at checkout. Browse approved products, plan your shopping trips, and redeem all your benefits with ease. For WIC vendors and administrators: View the Approved Product List in a user-friendly way and double-check item eligibility with the barcode scanner. Trusted by thousands of WIC families nationwide Disclaimer: Lulo works to improve families' experiences with WIC and support the work of the WIC program, but we are not affiliated with the government and do not manage the WIC program. Please check with your WIC office if you have any questions about your benefits. 'WIC' is a registered service mark of the U.S. Department of Agriculture for USDA's Special Supplemental Nutrition Program for Women, Infants and Children. 'WIC' is used by Lulo for educational purposes; Lulo does not claim WIC endorsement.

Screenshots

Carter's4 screens
Lulo4 screens

Verdict

The call

Carter's and Lulo both sit at 4.9 stars, but that hides the real split: 67% of Carter's's written reviews are positive against 40% of Lulo's. Carter's also leads on ratings volume (187K vs 997) and chart position (#152 vs unranked). Lulo's advantage is iOS requirement (15.5 vs 17.0). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for Carter's against 4.8 for Lulo. That said, the two scores are not equally well evidenced: Carter's has 187K ratings behind it against 997, so its average is the more settled of the two. Written reviews are what separate them: 67% of Carter's's written reviews are positive against 40% of Lulo's.

UpkeepUpdate frequency

Carter's ships an update fortnightly, Lulo monthly. The most recent releases landed on November 5, 2026 and November 4, 2026 respectively.

Scorecard4 real differences · 7 level
Carter's versus Lulo: the parameters behind the verdict, then further details
ParameterCarter'sLulo
PriceFreeFree
Rating4.9 (187K ratings) — better4.8 (997 ratings)
Positive reviews67.1% of reviews — better40.0% of reviews
Number of ratings187K — better997
Update frequencyFortnightly — betterMonthly
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
Best chart rank#152 — better—
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.015.5 — better
Further details — not scored
Size190 MB39 MB
Age rating4+4+
DeveloperCarter's Retail, Inc.Lulo Ventures, Inc.

Customer experience

Carter's

All ratings186,892 ratings
Positive97.5%
Neutral1.2%
Negative1.4%
Written reviews468 reviews
Positive67.1%
Neutral5.3%
Negative27.6%

Lulo

All ratings980 ratings
Positive93.3%
Neutral1.6%
Negative5.1%
Written reviews15 reviews
Positive40.0%
Neutral0.0%
Negative60.0%

Bugs and requests

Carter's

Reported bugs

4 issues
  • Unable to add items to cart
  • App crashes and freezes
  • Incorrect address auto-correction
  • Rewards not applying properly

Requested features

4 requests
  • Add a 'favorites' feature
  • Improve cart management
  • Better sync between app and website
  • More detailed product information

Lulo

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Carter's

No in-app purchases

None

Lulo

No in-app purchases

Questions

Is Carter's free?
Carter's is free to download, with no in-app purchases.
Is Lulo free?
Lulo is free to download, with no in-app purchases.
Which has better reviews, Carter's or Lulo?
Carter's is rated higher. Carter's averages 4.9 out of 5 from 187K ratings, while Lulo averages 4.8 from 997 ratings.
Do Carter's or Lulo have ads?
Neither Carter's nor Lulo shows ads.
Which is updated more often, Carter's or Lulo?
Carter's ships an update fortnightly, and Lulo monthly. Most recently, Carter's was updated on November 5, 2026 and Lulo on November 4, 2026.

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