28 Program vs equ app
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
28 Program
This app offers daily 28-minute workouts and personalized meal plans with customizable options. It provides shopping lists, progress tracking, and access to professional support for fitness, nutrition, and motivation.
- Daily 28-minute workouts
- Customizable meal plans
- Weekly personalized shopping lists
- Progress tracking
- Integration with Apple Health
- Access to professional support
Read full descriptionHide full description
Feel better, move more and build healthy habits with 28. 28 brings workouts, healthy recipes, personalised meal planning, mindfulness and expert support together in one easy-to-use app — helping you make healthy living work for you. Whether you’re just getting started, returning to exercise or ready for your next challenge, you’ll find plenty of ways to move, eat well and feel your best. MOVE YOUR WAY Choose from thousands of workouts across strength, HIIT, Pilates, yoga, low impact, circuits and more. Search and filter by workout type, trainer and duration, or explore curated collections to find something that suits your day. FOLLOW A PROGRAM Stay motivated with structured programs and challenges designed for different goals, fitness levels and life stages. From progressive fitness challenges to strength, Pilates, yoga and women’s health programs, there’s something to help you keep moving forward. PLAN YOUR WEEK Bring your workouts, meals, mindfulness and rest days together with your weekly planner, making it easier to stay organised and build a routine that works for you. EAT WELL Discover a huge library of healthy, delicious recipes and create a personalised meal plan to suit your needs. Find family favourites, high-protein meals, quick recipes, snacks and plenty more. DISCOVER SOMETHING NEW Explore hand-picked collections of workouts, recipes, programs and mindfulness content, save your favourites and discover recommendations for what to try next. SUPPORT FOR BODY & MIND Healthy living is about more than workouts. Explore meditations, mindset content and expert advice designed to support your overall wellbeing. YOUR HEALTH. YOUR ROUTINE. YOUR 28. However you choose to move, eat and look after yourself, 28 gives you the tools, variety and support to make healthy habits part of everyday life. You can find more information about using the 28 app and how we handle your personal information in our Terms & Conditions ( https://www.28group.co/terms/ ) and Privacy Policy ( https://www.28group.co/privacy-policy/ ). Have you got a question? Drop us a line at hello@28group.co
equ app
This app provides personalized nutrition coaching to help users achieve sustainable results while still enjoying their favorite foods. It offers meal tracking, weekly check-ins, and guidance to build confidence and control over dietary goals without restrictive dieting.
- Personalized calorie, protein, fat, and carb targets
- Weekly meal plans
- Food diary review and weekly check-ins
- Dining out calculation assistance
- Ongoing chat support
- Access to a community group
Read full descriptionHide full description
equ is your personalised nutrition coach designed to help you get real, sustainable results while still enjoying the foods you love. Enjoy meals that suit your lifestyle, track your food effortlessly and stay consistent with weekly check ins that guide your progress. Feel confident, supported and in control of your goals, without cutting out the foods you love. equ gives you clarity, confidence and structure around your nutrition so you can reach your goals and maintain them long term, without restriction or overwhelm. Download and start your free 7 day trial Program includes (full program requires a paid subscription): - Personal calorie, protein, fat and carb targets - One full-day meal plan, provided weekly - Weekly check-in and food diary review - Ongoing chat support - Calculation assistance for dining out - Lifetime access to the equ Facebook community Stop dieting, start enjoying the food you love today! Free Trial & Subscription Subscription pricing and terms: equ offers a free 7 day trial for new users valid on first use only. After the 7 day period, you will automatically roll onto the subscription package you selected upon sign up. Your subscription will automatically renew unless cancelled by you. All purchases made through the App Store needs to be managed and cancelled via the App Store. TERMS & CONDITIONS https://joinequ.com/pages/terms-and-conditions TERMS OF USE https://joinequ.com/pages/terms-of-use PRIVACY POLICY https://joinequ.com/pages/privacy-policy
Screenshots
Verdict
The clearest difference is rating: 28 Program at 4.7 against equ app's 2.3. 28 Program also leads on ratings volume (72 vs 11). equ app's advantage is monetization model (free with in-app purchases vs subscription) and update cadence (every 2 days vs fortnightly). On price, review sentiment, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. 28 Program sells 5 in-app purchases, starting at $39.99 per month and equ app sells 12 in-app purchases, starting at $39.90 per 7 days. Whichever you choose, the download price is not the number that matters.
28 Program holds the better App Store score, 4.7 against 2.3. That said, the two scores are not equally well evidenced: 28 Program has 72 ratings behind it against 11, so its average is the more settled of the two. Written reviews split almost evenly too, at 59% and 58% positive.
28 Program ships an update fortnightly, equ app every 2 days. The most recent releases landed on October 13, 2026 and October 16, 2026 respectively.
| Parameter | 28 Program | equ app |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (72 ratings) — better | 2.3 (11 ratings) |
| Positive reviews | 58.8% of reviews — better | 57.9% of reviews |
| Number of ratings | 72 — better | 11 |
| Update frequency | Fortnightly | Every 2 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Subscription | Free with in-app purchases — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.1 — better | 15.6 |
| Further details — not scored | ||
| Size | 26 MB | 119 MB |
| Age rating | 4+ | 4+ |
| Developer | Australian Life Tech Pty Ltd | Equalution |
Customer experience
28 Program
equ app
Bugs and requests
28 Program
Reported bugs
4 issues- Workouts not loading properly
- Shopping list not updating correctly
- Inability to unmark completed workouts
- Sync issues between app and website
Requested features
4 requests- More dietary options (e.g. vegetarian, pescatarian)
- Better integration with fitness trackers
- Improved navigation and search functionality
- Ability to customize and save preferred workouts/meals
equ app
Not enough reviews yet to summarise bugs or requests.
In-app purchases
28 Program
- Monthly Membership$39.991 Month
- All Access Subscription - Quarterly$99.003 Months
- Quarterly Membership$102.993 Months
Show 2 moreShow fewer
- All Access Subscription Annual$199.001 Year
- Yearly Membership$199.001 Year
equ app
- Weekly - 1 Meal Plan$39.907 Days
- Standard Plan - 1 Month7 Days trial$44.991 Month
- Monthly - Lite Plan$45.991 Month
Show 9 moreShow fewer
- Standard Plan - 3 Months7 Days trial$119.993 Months
- 3 Monthly - Lite Plan$124.992 Months
- Standard Plan - 6 Months7 Days trial$199.996 Months
- 6 Monthly - Lite Plan14 Days trial$204.996 Months
- 2 Monthly - 1 Meal Plan$299.002 Months
- 3 Monthly - 1 Meal Plan$399.003 Months
- Intake Goals + Meal Plan$499.992 Months
- Intake Goals + Meal Plan$699.993 Months
- 6 Monthly - 1 Meal Plan$799.996 Months









