SMS360 Mobile vs CTM Phone
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SMS360 Mobile
Capture and record field data in real-time using your mobile device. Synchronize captured information with a web-based risk management application, even without an internet connection. Access relevant questions and upload supporting information for comprehensive reporting.
- Real-time data capture
- Offline data recording
- Synchronization with web application
- Module-specific questions
- Supporting information upload
- User access control
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The SMS360 Behavioural Observation application was developed to allow users to capture and record data in the field using a mobile device in real time. Data captured is synchronised with the Web based SMS360 Risk Management application. If an internet connection is not available at the time of input, the data can still be captured and synchronised later. The User will be presented with a set of questions that are relevant to the SMS360 module being accessed. Supporting information can be uploaded as required by the module. All reporting is carried out from the Web based SMS360 application. User access is controlled by way of a User Name and Password that is managed in SMS360.
CTM Phone
This business communication tool allows teams to manage calls, texts, and voicemails on the go. It provides conversation context, contact history, and the ability to add notes and tags during interactions, all linked to a CTM account.
- Handle calls, texts, and voicemails on the go
- View contact details and conversation history
- Add notes and tags during calls
- Receive push notifications for new messages
- Track number or campaign for contacts
- Review call recordings and voicemails
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CTM Phone is the mobile softphone for teams using CTM. It keeps agents connected to calls, texts, and voicemails on the go, with the context of every conversation captured in your CTM account. Handle conversations from anywhere: • Answer and place inbound and outbound calls using your CTM tracking numbers • Send and receive text messages with customers and leads • Get push notifications for new calls, texts, and voicemails • See which number or campaign a contact is responding to See the history behind every call: • View contact details, notes, tags, and recent activity • Quickly scan activity that started from calls, texts, forms, and website chats recorded in CTM • Add notes and tags while you’re on the call to keep the team in sync • Review recordings and voicemails so you can follow up confidently CTM Phone is a companion to the CallTrackingMetrics web app. Admin features such as configuration, reporting, routing rules, and form or chat setup are managed in the web interface. An active CallTrackingMetrics account on a supported plan is required.
Screenshots
Verdict
The clearest difference is rating: SMS360 Mobile at 4.3 against CTM Phone's 3.7. CTM Phone's advantage is update cadence (weekly vs monthly) and ratings volume (31 vs 3). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SMS360 Mobile holds the better App Store score, 4.3 against 3.7. That said, the two scores are not equally well evidenced: CTM Phone has 31 ratings behind it against 3, so its average is the more settled of the two.
SMS360 Mobile ships an update monthly, CTM Phone weekly. The most recent releases landed on November 2, 2026 and November 9, 2026 respectively.
| Parameter | SMS360 Mobile | CTM Phone |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (3 ratings) — better | 3.7 (31 ratings) |
| Positive reviews | — | 30.8% of reviews |
| Number of ratings | 3 | 31 — better |
| Update frequency | Monthly | Weekly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 25 MB | 63 MB |
| Age rating | 4+ | 4+ |
| Developer | Safety Management Systems Inc. | CallTrackingMetrics |
Customer experience
SMS360 Mobile
CTM Phone
In-app purchases
SMS360 Mobile
No in-app purchases
CTM Phone
No in-app purchases









