Lead Center vs CTM Phone

The Lead Center mobile app consolidates your inbound and outbound interactions and allows you to manage your calls and texts from your mobile phone. It empowers your team to manage communications from the office or on the go, and provides a flexible, easy-to-use system for capturing, engaging with, and managing leads. When someone calls one of your CallRail tracking numbers, you'll receive it on your phone. When you make an outbound call from your phone, you can select any of your tracking numbers to serve as your outbound caller ID. In addition to allowing you to handle business from anywhere, Lead Center serves as a robust communications hub, digital database, and cloud-based softphone, all rolled into one. Lead Center also feeds directly into your CallRail account, so you can trace every interaction back to its marketing source. Track the performance of your marketing efforts, calculate ROI down to the penny, and see which ads and campaigns are responsible for driving calls, texts, and form submissions to your business.

CTM Phone is the mobile softphone for teams using CTM. It keeps agents connected to calls, texts, and voicemails on the go, with the context of every conversation captured in your CTM account. Handle conversations from anywhere: • Answer and place inbound and outbound calls using your CTM tracking numbers • Send and receive text messages with customers and leads • Get push notifications for new calls, texts, and voicemails • See which number or campaign a contact is responding to See the history behind every call: • View contact details, notes, tags, and recent activity • Quickly scan activity that started from calls, texts, forms, and website chats recorded in CTM • Add notes and tags while you’re on the call to keep the team in sync • Review recordings and voicemails so you can follow up confidently CTM Phone is a companion to the CallTrackingMetrics web app. Admin features such as configuration, reporting, routing rules, and form or chat setup are managed in the web interface. An active CallTrackingMetrics account on a supported plan is required.