Comparison

Every Mother vs Expecting and Empowered

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Every Mother

This app offers personalized, research-based exercise plans for core and pelvic floor health. It provides clinically proven exercises to address specific symptoms and is designed for women at any fitness level and life stage. Daily curated plans are created with physical therapists and fit into busy schedules.

Highlights
  • Personalized exercise plans
  • Core and pelvic floor focus
  • Clinically proven exercises
  • On-demand access
  • Short workout regimens
  • Created with physical therapists
Features
Read full description

Every Mother is a research-based, on-demand personalized exercise plan tailored to address your unique core and pelvic floor needs at any life stage, whether you need help with one or multiple symptoms. We exist to educate women on their core and the pelvic floor – a set of invisible muscles at the center of everything we do. Making this care accessible to every woman at any fitness level as she navigates the changes in her body is what we work towards every day. Our exercises are clinically proven to resolve diastasis recti and your daily curated custom exercise plan is created in collaboration with pelvic floor physical therapists. An Every Mother personalized exercise plan can be accessed anytime, anywhere, and the 10 to 15-minute express exercise regimens seamlessly fit busy lifestyles. https://every-mother.com/terms-conditions/ Subscriptions are offered for quarterly and annual terms, during which time the user will have access to all video content in the app. Once purchase is confirmed, payment will be charged to the iTunes Account currently logged in on the device used to purchase. The subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the then-current subscription period. The iTunes Account will be charged said renewal within 24 hours prior to the end of the current period and the rate charged will be as stated for quarterly and annual subscriptions. Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user’s Account Settings after the purchase. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable.

About

Expecting and Empowered

This app offers expertly designed at-home workouts for pregnant and postpartum mothers. It provides safe, effective, and manageable fitness plans tailored to each week of your journey, requiring minimal equipment and time.

Highlights
  • Pregnancy strength training
  • Postpartum strength training (vaginal & C-section)
  • Return to running programs
  • Core strengthening series
  • Prenatal and postpartum yoga
  • Workout scheduling
  • Community support
Features
Read full description

The best at home workout app for pregnant and postpartum moms is waiting for you. All the workouts you need are waiting for you inside the Expecting and Empowered app! Expertly created by a women's health physical therapist and a personal trainer, Expecting and Empowered has safe and effective workouts to take the guesswork out of your fitness routine in motherhood. Whether you're trying to conceive, pregnant, or postpartum - we have programs for you! With easy to follow workout plans that will take you week by week through your pregnancy or postpartum journey, you can find manageable and efficient workouts you can do at home or the gym inside the app. Designed to be done in just 30 minutes or less with minimal equipment, moms love the Expecting and Empowered App. With built in accountability challenges, supportive community and moms just like you - you'll find encouragement like no other. Find workouts you'll love, including: -Pregnancy Strength Training -Postpartum Strength Training - both vaginal and C-section delivery -Elevated + Empowered Advanced Postpartum Strength Training -Postpartum Running Evaluation -Return to Running Program -Beginning, Intermediate, and Advanced Level Runs -Core Strengthening Series -Empower Your Core Programs - both vaginal and C-section delivery programs -Yoga - both prenatal and postpartum -Ability to Schedule Workouts STAY CONNECTED: -The app offers a community feature- where women that are going through what you’re going through can connect, support, and encourage each other. PRELOAD CLASSES: -If you’ll be without wifi, you can pre-download the classes that you’re planning to take. EXPERTISE + EDUCATION: Amy Kiefer is a registered nurse, doula, and personal trainer. Along with her co-founder and sister Krystle Howald who is a physical therapist, they offer educational posts that will help you navigate through pregnancy and postpartum. Whether you have a question about round ligament pain or about if working out will impact your milk supply- they have the answers in this section. Terms of use: https://www.expectingandempowered.com/app-terms-of-use Privacy Policy: https://www.expectingandempowered.com/app-privacy-policy

Screenshots

Every Mother4 screens
Expecting and Empowered4 screens

Verdict

The call

The clearest difference is monetization model: Expecting and Empowered at free with in-app purchases against Every Mother's subscription. Expecting and Empowered also leads on review sentiment (91% vs 62%) and rating (4.8 vs 4.6). On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Every Mother sells 5 in-app purchases, starting at $24.99 per month and Expecting and Empowered sells 5 in-app purchases, starting at $19.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Expecting and Empowered holds the better App Store score, 4.8 against 4.6. Both are backed by a comparable volume of ratings — 1.3K and 444 respectively. Written reviews point the same way: 62% of Every Mother's written reviews are positive against 91% of Expecting and Empowered's.

UpkeepUpdate frequency

Every Mother ships an update every 2 weeks, Expecting and Empowered every 3 weeks. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.

Scorecard3 real differences · 7 level
Every Mother versus Expecting and Empowered: the parameters behind the verdict, then further details
ParameterEvery MotherExpecting and Empowered
PriceFreeFree
Rating4.6 (1.3K ratings)4.8 (444 ratings) — better
Positive reviews62.0% of reviews91.4% of reviews — better
Number of ratings1.3K — better444
Update frequencyEvery 2 weeks — betterEvery 3 weeks
AdsNoNo
In-app purchasesYesYes
MonetizationSubscriptionFree with in-app purchases — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod, Apple Watch — better
Requires iOS15.1 — better15.6
Further details — not scored
Size75 MB74 MB
Age rating4+4+
DeveloperSustainable Fitness Inc.Expecting and Empowered LLC

Customer experience

Every Mother

All ratings1,269 ratings
Positive90.7%
Neutral1.5%
Negative7.8%
Written reviews166 reviews
Positive62.0%
Neutral5.4%
Negative32.5%

Expecting and Empowered

All ratings444 ratings
Positive95.5%
Neutral2.0%
Negative2.5%
Written reviews139 reviews
Positive91.4%
Neutral3.6%
Negative5.0%

User reviews

Every Mother

From 1.3K App Store ratings

What we love

  • 💪 Effective for diastasis recti recovery
  • 🕰️ Manageable workout duration
  • 🧘‍♀️ Calming and relaxing aesthetic
  • 🧠 Informative and educational
  • 🤝 Supportive community

Room to improve

  • 🤑 Expensive subscription model
  • 🕰️ Repetitive and monotonous workouts
  • 🤖 Lack of personalized instruction
  • 🔍 Difficulty finding specific workouts
  • 🔁 Automatic renewal issues

Expecting and Empowered

From 444 App Store ratings

What we love

  • 💪 Effective workouts
  • 🤰 Tailored for pregnancy/postpartum
  • 🧠 Helpful guidance and education
  • 🕰️ Manageable workout lengths
  • 🏃‍♀️ Great return to running program

Room to improve

  • 🐛 Occasional app glitches and bugs
  • 🔊 Audio/video quality issues
  • 🕰️ Workouts can feel rushed
  • 🤔 Some exercises not suitable for all
  • 🔑 Repeated sign-in required

Bugs and requests

Every Mother

Reported bugs

3 issues
  • App crashes or malfunctions
  • Connectivity issues
  • Incorrect or missing user information

Requested features

5 requests
  • Ability to bookmark or save favorite workouts
  • More diverse representation of body types
  • Reminders or notifications for daily workouts
  • Offline workout mode
  • More advanced or challenging workout options

Expecting and Empowered

Reported bugs

3 issues
  • Workouts skipping or getting stuck in loops
  • Inability to preview upcoming exercises
  • Automated log out issues

Requested features

4 requests
  • Add ability to log weights used
  • Improve scheduling and workout tracking
  • Allow listening to own music during workouts
  • Provide more modifications for exercises

In-app purchases

5 purchases

Every Mother

Subscriptions5
  • Monthly$24.991 Month
  • Quarterly7 Days trial$59.993 Months
  • Biannual7 Days trial$89.996 Months
Show 2 more
  • Annual Special Offer7 Days trial$109.991 Year
  • Annual7 Days trial$119.991 Year
5 purchases

Expecting and Empowered

Subscriptions5
  • Monthly Subscription$19.991 Month
  • Monthly Subscription1 Month trial2 variants$19.991 Month
  • Annual Subscription1 Month trial$19.991 Month
Show 2 more
  • Annual Subscription1 Year trial5 variants$149.991 Year
  • Annual Subscription$149.991 Year

Questions

Is Every Mother free?
Every Mother is free to download, with in-app purchases available.
Is Expecting and Empowered free?
Expecting and Empowered is free to download, with in-app purchases available.
Which has better reviews, Every Mother or Expecting and Empowered?
Expecting and Empowered is rated higher. Every Mother averages 4.6 out of 5 from 1.3K ratings, while Expecting and Empowered averages 4.8 from 444 ratings.
Do Every Mother or Expecting and Empowered have ads?
Neither Every Mother nor Expecting and Empowered shows ads.
Which is updated more often, Every Mother or Expecting and Empowered?
Every Mother ships an update every 2 weeks, and Expecting and Empowered every 3 weeks. Most recently, Every Mother was updated on November 2, 2026 and Expecting and Empowered on November 3, 2026.

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