Every Mother vs Expecting and Empowered
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Every Mother
This app offers personalized, research-based exercise plans for core and pelvic floor health. It provides clinically proven exercises to address specific symptoms and is designed for women at any fitness level and life stage. Daily curated plans are created with physical therapists and fit into busy schedules.
- Personalized exercise plans
- Core and pelvic floor focus
- Clinically proven exercises
- On-demand access
- Short workout regimens
- Created with physical therapists
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Every Mother is a research-based, on-demand personalized exercise plan tailored to address your unique core and pelvic floor needs at any life stage, whether you need help with one or multiple symptoms. We exist to educate women on their core and the pelvic floor – a set of invisible muscles at the center of everything we do. Making this care accessible to every woman at any fitness level as she navigates the changes in her body is what we work towards every day. Our exercises are clinically proven to resolve diastasis recti and your daily curated custom exercise plan is created in collaboration with pelvic floor physical therapists. An Every Mother personalized exercise plan can be accessed anytime, anywhere, and the 10 to 15-minute express exercise regimens seamlessly fit busy lifestyles. https://every-mother.com/terms-conditions/ Subscriptions are offered for quarterly and annual terms, during which time the user will have access to all video content in the app. Once purchase is confirmed, payment will be charged to the iTunes Account currently logged in on the device used to purchase. The subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the then-current subscription period. The iTunes Account will be charged said renewal within 24 hours prior to the end of the current period and the rate charged will be as stated for quarterly and annual subscriptions. Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user’s Account Settings after the purchase. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable.
Expecting and Empowered
This app offers expertly designed at-home workouts for pregnant and postpartum mothers. It provides safe, effective, and manageable fitness plans tailored to each week of your journey, requiring minimal equipment and time.
- Pregnancy strength training
- Postpartum strength training (vaginal & C-section)
- Return to running programs
- Core strengthening series
- Prenatal and postpartum yoga
- Workout scheduling
- Community support
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The best at home workout app for pregnant and postpartum moms is waiting for you. All the workouts you need are waiting for you inside the Expecting and Empowered app! Expertly created by a women's health physical therapist and a personal trainer, Expecting and Empowered has safe and effective workouts to take the guesswork out of your fitness routine in motherhood. Whether you're trying to conceive, pregnant, or postpartum - we have programs for you! With easy to follow workout plans that will take you week by week through your pregnancy or postpartum journey, you can find manageable and efficient workouts you can do at home or the gym inside the app. Designed to be done in just 30 minutes or less with minimal equipment, moms love the Expecting and Empowered App. With built in accountability challenges, supportive community and moms just like you - you'll find encouragement like no other. Find workouts you'll love, including: -Pregnancy Strength Training -Postpartum Strength Training - both vaginal and C-section delivery -Elevated + Empowered Advanced Postpartum Strength Training -Postpartum Running Evaluation -Return to Running Program -Beginning, Intermediate, and Advanced Level Runs -Core Strengthening Series -Empower Your Core Programs - both vaginal and C-section delivery programs -Yoga - both prenatal and postpartum -Ability to Schedule Workouts STAY CONNECTED: -The app offers a community feature- where women that are going through what you’re going through can connect, support, and encourage each other. PRELOAD CLASSES: -If you’ll be without wifi, you can pre-download the classes that you’re planning to take. EXPERTISE + EDUCATION: Amy Kiefer is a registered nurse, doula, and personal trainer. Along with her co-founder and sister Krystle Howald who is a physical therapist, they offer educational posts that will help you navigate through pregnancy and postpartum. Whether you have a question about round ligament pain or about if working out will impact your milk supply- they have the answers in this section. Terms of use: https://www.expectingandempowered.com/app-terms-of-use Privacy Policy: https://www.expectingandempowered.com/app-privacy-policy
Screenshots
Verdict
The clearest difference is monetization model: Expecting and Empowered at free with in-app purchases against Every Mother's subscription. Expecting and Empowered also leads on review sentiment (91% vs 62%) and rating (4.8 vs 4.6). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Every Mother sells 5 in-app purchases, starting at $24.99 per month and Expecting and Empowered sells 5 in-app purchases, starting at $19.99 per month. Whichever you choose, the download price is not the number that matters.
Expecting and Empowered holds the better App Store score, 4.8 against 4.6. Both are backed by a comparable volume of ratings — 1.3K and 444 respectively. Written reviews point the same way: 62% of Every Mother's written reviews are positive against 91% of Expecting and Empowered's.
Every Mother ships an update every 2 weeks, Expecting and Empowered every 3 weeks. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.
| Parameter | Every Mother | Expecting and Empowered |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (1.3K ratings) | 4.8 (444 ratings) — better |
| Positive reviews | 62.0% of reviews | 91.4% of reviews — better |
| Number of ratings | 1.3K — better | 444 |
| Update frequency | Every 2 weeks — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Subscription | Free with in-app purchases — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod, Apple Watch — better |
| Requires iOS | 15.1 — better | 15.6 |
| Further details — not scored | ||
| Size | 75 MB | 74 MB |
| Age rating | 4+ | 4+ |
| Developer | Sustainable Fitness Inc. | Expecting and Empowered LLC |
Customer experience
Every Mother
Expecting and Empowered
User reviews
Every Mother
From 1.3K App Store ratingsWhat we love
- 💪 Effective for diastasis recti recovery
- 🕰️ Manageable workout duration
- 🧘♀️ Calming and relaxing aesthetic
- 🧠 Informative and educational
- 🤝 Supportive community
Room to improve
- 🤑 Expensive subscription model
- 🕰️ Repetitive and monotonous workouts
- 🤖 Lack of personalized instruction
- 🔍 Difficulty finding specific workouts
- 🔁 Automatic renewal issues
Expecting and Empowered
From 444 App Store ratingsWhat we love
- 💪 Effective workouts
- 🤰 Tailored for pregnancy/postpartum
- 🧠 Helpful guidance and education
- 🕰️ Manageable workout lengths
- 🏃♀️ Great return to running program
Room to improve
- 🐛 Occasional app glitches and bugs
- 🔊 Audio/video quality issues
- 🕰️ Workouts can feel rushed
- 🤔 Some exercises not suitable for all
- 🔑 Repeated sign-in required
Bugs and requests
Every Mother
Reported bugs
3 issues- App crashes or malfunctions
- Connectivity issues
- Incorrect or missing user information
Requested features
5 requests- Ability to bookmark or save favorite workouts
- More diverse representation of body types
- Reminders or notifications for daily workouts
- Offline workout mode
- More advanced or challenging workout options
Expecting and Empowered
Reported bugs
3 issues- Workouts skipping or getting stuck in loops
- Inability to preview upcoming exercises
- Automated log out issues
Requested features
4 requests- Add ability to log weights used
- Improve scheduling and workout tracking
- Allow listening to own music during workouts
- Provide more modifications for exercises
In-app purchases
Every Mother
- Monthly$24.991 Month
- Quarterly7 Days trial$59.993 Months
- Biannual7 Days trial$89.996 Months
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- Annual Special Offer7 Days trial$109.991 Year
- Annual7 Days trial$119.991 Year
Expecting and Empowered
- Monthly Subscription$19.991 Month
- Monthly Subscription1 Month trial2 variants$19.991 Month
- Annual Subscription1 Month trial$19.991 Month
Show 2 moreShow fewer
- Annual Subscription1 Year trial5 variants$149.991 Year
- Annual Subscription$149.991 Year
Questions
Is Every Mother free?
Is Expecting and Empowered free?
Which has better reviews, Every Mother or Expecting and Empowered?
Do Every Mother or Expecting and Empowered have ads?
Which is updated more often, Every Mother or Expecting and Empowered?
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