Colgate Magik vs Truthbrush
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Colgate Magik
This app uses augmented reality to transform a manual toothbrush into a smart device for children. It gamifies brushing by having kids hunt monsters and earn rewards, while also tracking their technique across 16 zones of the mouth. A parental dashboard provides feedback to help improve brushing habits.
- Augmented reality brushing games
- 16-zone mouth tracking
- Cavity monster hunting
- 3D Magik Brushing Masks
- Parental dashboard
- Personalized mouth map
- Photo saving to camera roll
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Get ready, now your child can hunt out the Magik brushing monsters on all 16 zones of the mouth. All Magik worlds and masks have been redesigned in full 3D! The Colgate Magik app will unlock your Colgate Magik toothbrush kit. The app uses Augmented Reality to give your children a fun brand new brushing experience, turning the Colgate Magik manual 5+ toothbrush into a connected smart toothbrush. Take the guesswork out of brush time as the Colgate Magik toothbrushing app can detect where they brush. Using advanced visual tracking, it is the first manual toothbrush that can visibly track your kids brushing technique. As your child brushes they will be able to travel through augmented reality games, fight cavity monsters and claim 3D Magik Brushing Masks as they continue on their adventure; all while learning proper brushing techniques! Hunt out the augmented reality Magik brushing monsters on all 16 zones of the mouth, front, sides and tops of teeth now get the monster treatment, helping your child learn the proper brushing technique for life. The fun doesn't stop when the brushing is up, we have added a cool new mask try-on feature to the shop. Each time your child brushes they get a chance to pick a prize, which changes every time they brush. Sharing your photos will be so much easier as you can download the brushing pictures straight to your camera roll. Just a FEW highlights of the app: -Updated gameplay to include 16 zones, front, sides and tops of teeth -Augmented Reality Games: Using your toothbrush connector you can turn brushing into a game. By following the brushing guidance in each level of the app you can defeat cavity monsters and win augmented reality masks as prizes. -Discover new game worlds: The better you brush the more prizes you can win and more game levels you can unlock! Now with 15 levels to explore as you improve your brushing -Parental dashboard: Here you can review brushing feedback and get guidance on how to improve your children's brushing performance. -Magik photobooth pictures can be saved to the camera roll of your phone -Magik Check Up: Provides a personalized mouth map to show where each child has brushed and where they missed, so they can improve their technique over time Colgate Magik - because teaching better brushing today leads to a brighter tomorrow!
Truthbrush
This app helps you monitor and improve your family's oral hygiene by tracking toothbrushing duration, coverage, and frequency. It provides insights into brushing habits, allows for goal setting and rewards, and can share data with your dentist.
- Track toothbrushing events
- Monitor duration and coverage
- Set goals and rewards
- Configurable beep timer
- Share data with dentist
- Performance reports
- Brushing tips
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The Truthbrush is a small, decorative device that fits easily on any manual or electric toothbrush. It allows you to track all toothbrush events and monitor the duration and coverage. We all know that brushing twice a day for two minutes is essential to your health. Children often brush for a short duration, miss coverage areas, or simply forget to brush at all. You can't be with your kids for every brushing, Truthbrush can. With Truthbrush you can collect all brush event data seamlessly in the background. There is no start or stop button, it passively collects data so that you can view the trends over time. Truthbrush ends the "did you brush" argument and allows you to coach and reward your family for better oral health. According to the World Health Organization, dental care is the most unmet healthcare need in children and adolescents. Poor brushing leads to increased dental visits, cavities, periodontal disease, discolored teeth, and the loss of confidence that you get with a great smile. Studies have shown that bacteria in the mouth is related to heart disease, diabetes, pneumonia, and other serious health issues. Your family's health is the most important thing in your life. Truthbrush makes it possible to keep track of your family's toothbrush behavior and build great healthy habits. The Truthbrush app shows daily toothbrush events and charts them over time. Understanding behavior and trends are critical to building great habits. The app displays the time of brushing, duration, and coverage. Truthbrush knows the difference between brushing teeth, applying toothpaste, and cleaning the brush. The app makes it easy to set goals and rewards, configure alerts and even share the brush event data with your dentist. Your dentist is a key partner in the health of your family. Truthbrush allows your dentist to check-in and helps without waiting for a six-month visit. The app allows you to set the beeping timer on the Truthbrush tracker for two minutes or any duration that you set. Key Features: Track and monitor all brush behavior Configurable beep timer Weekly goals and rewards Coverage analysis Tips to guide better brushing Alerts and notifications Performance report Share data with your dentist
Screenshots
Verdict
The clearest difference is update cadence: Truthbrush at every 9 days against Colgate Magik's every 2 months. Truthbrush also leads on iOS requirement (13.0 vs 15.0). On price, rating, review sentiment and ratings volume there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.5 for Colgate Magik against 4.5 for Truthbrush. Both are backed by a comparable volume of ratings — 1.6K and 697 respectively. Written reviews are what separate them: 44% of Colgate Magik's written reviews are positive against 52% of Truthbrush's.
Colgate Magik ships an update every 2 months, Truthbrush every 9 days. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.
| Parameter | Colgate Magik | Truthbrush |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (1.6K ratings) — better | 4.5 (697 ratings) |
| Positive reviews | 44.4% of reviews | 52.1% of reviews — better |
| Number of ratings | 1.6K — better | 697 |
| Update frequency | Every 2 months | Every 9 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 195 MB | 117 MB |
| Age rating | 4+ | 4+ |
| Developer | Colgate-Palmolive Company | Candibell |
Customer experience
Colgate Magik
Truthbrush
User reviews
Colgate Magik
From 1.6K App Store ratingsWhat we love
- 👍 Encourages kids to brush teeth
- 🎉 Makes brushing teeth fun
- 🤗 Helps establish good brushing habits
- 🤩 Engaging game elements
- 🎨 Customizable masks/hats
Room to improve
- 🐛 Toothbrush detection issues
- 🤔 Inconsistent scoring/progress tracking
- 💾 Lost user data/progress
- 🤯 Frustrating app updates
- 📸 Photos saved to phone instead of in-app
Truthbrush
From 697 App Store ratingsWhat we love
- 🎮 Effective gamification motivates children to brush teeth
- 📊 Accurate tracking of brushing duration and technique
- 👍 User-friendly app interface and easy setup
- 🏆 Badge system encourages engagement and habit building
- 💡 Visual feedback shows areas needing improvement
Room to improve
- 🐛 Frequent app crashes and connectivity issues
- ❌ Inconsistent and inaccurate tracking results
- ⚠️ Poor hardware quality and durability
- 💰 Expensive for unreliable functionality
- 🔌 Hub disconnects frequently requiring manual reconnection
Bugs and requests
Colgate Magik
Reported bugs
5 issues- App crashes/freezes
- Login/authentication issues
- Toothbrush not recognized
- Progress resets unexpectedly
- Inconsistent scoring/rewards
Requested features
5 requests- More worlds/levels to unlock
- Ability to transfer accounts across devices
- Parental dashboard to track progress
- Flossing feature
- Customizable brushing timer
Truthbrush
Reported bugs
8 issues- App crashes when linking trackers to profiles
- Hub fails to stay connected and frequently disconnects
- Brushing sessions not recorded or missed
- Inaccurate tracking accuracy (false high scores)
- Version 2.0 regularly fails to record brushing
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- Wet fingers accidentally disconnect tracker
- Inconsistent badge awarding between similar brushing patterns
- Customer service unresponsive to support requests
Requested features
12 requests- Percentage tracker for active/passive/interrupted brushing
- 30-minute increment options for activity alerts
- Child-friendly badge designs (more engaging graphics)
- Separate child and parent app profiles/interfaces
- Child lock/read-only mode with PIN protection
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- Flexible reward system based on quality thresholds
- Recurring scheduling for split custody situations
- Family scoreboard/leaderboard feature
- Adjustable badge sensitivity settings
- More consistent and transparent badge awarding logic
- Themed badges for specific achievements
- Improved movement section color coding
In-app purchases
Colgate Magik
No in-app purchases
Truthbrush
No in-app purchases









