Comparison

Colgate Magik vs iSpruz

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Colgate Magik

This app uses augmented reality to transform a manual toothbrush into a smart device for children. It gamifies brushing by having kids hunt monsters and earn rewards, while also tracking their technique across 16 zones of the mouth. A parental dashboard provides feedback to help improve brushing habits.

Highlights
  • Augmented reality brushing games
  • 16-zone mouth tracking
  • Cavity monster hunting
  • 3D Magik Brushing Masks
  • Parental dashboard
  • Personalized mouth map
  • Photo saving to camera roll
Read full description

Get ready, now your child can hunt out the Magik brushing monsters on all 16 zones of the mouth. All Magik worlds and masks have been redesigned in full 3D! The Colgate Magik app will unlock your Colgate Magik toothbrush kit. The app uses Augmented Reality to give your children a fun brand new brushing experience, turning the Colgate Magik manual 5+ toothbrush into a connected smart toothbrush. Take the guesswork out of brush time as the Colgate Magik toothbrushing app can detect where they brush. Using advanced visual tracking, it is the first manual toothbrush that can visibly track your kids brushing technique. As your child brushes they will be able to travel through augmented reality games, fight cavity monsters and claim 3D Magik Brushing Masks as they continue on their adventure; all while learning proper brushing techniques! Hunt out the augmented reality Magik brushing monsters on all 16 zones of the mouth, front, sides and tops of teeth now get the monster treatment, helping your child learn the proper brushing technique for life. The fun doesn't stop when the brushing is up, we have added a cool new mask try-on feature to the shop. Each time your child brushes they get a chance to pick a prize, which changes every time they brush. Sharing your photos will be so much easier as you can download the brushing pictures straight to your camera roll. Just a FEW highlights of the app: -Updated gameplay to include 16 zones, front, sides and tops of teeth -Augmented Reality Games: Using your toothbrush connector you can turn brushing into a game. By following the brushing guidance in each level of the app you can defeat cavity monsters and win augmented reality masks as prizes. -Discover new game worlds: The better you brush the more prizes you can win and more game levels you can unlock! Now with 15 levels to explore as you improve your brushing -Parental dashboard: Here you can review brushing feedback and get guidance on how to improve your children's brushing performance. -Magik photobooth pictures can be saved to the camera roll of your phone -Magik Check Up: Provides a personalized mouth map to show where each child has brushed and where they missed, so they can improve their technique over time Colgate Magik - because teaching better brushing today leads to a brighter tomorrow!

About

iSpruz

This app acts as a personal oral care assistant, guiding users through a comprehensive, scientific, and personalized tooth cleaning experience. It offers visual brushing guidance and detailed reports to help develop better oral hygiene habits.

Highlights
  • Visual brushing service
  • Real-time guidance
  • Personalized key area identification
  • Targeted tooth guard
  • Brushing report details
  • Oral health promotion
Features
Read full description

iSpruz is your personal oral care assistant, which can help you complete oral cleaning in a more comprehensive, scientific and personalized way.The application has visual brushing service. Through real-time + guidance, it divides the time according to the oral cavity, which can scientifically complete the tooth cleaning experience and promote oral health.Personalized key area identification, targeted tooth guard;Details of the brushing report to help you better develop oral care habits.

Screenshots

Colgate Magik4 screens
iSpruz4 screens

Verdict

The call

The clearest difference is rating: Colgate Magik at 4.5 against iSpruz's 2.2. Colgate Magik also leads on review sentiment (44% vs 20%) and ratings volume (1.6K vs 38). iSpruz's advantage is iOS requirement (13.0 vs 15.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Colgate Magik holds the better App Store score, 4.5 against 2.2. That said, the two scores are not equally well evidenced: Colgate Magik has 1.6K ratings behind it against 38, so its average is the more settled of the two. Written reviews point the same way: 44% of Colgate Magik's written reviews are positive against 20% of iSpruz's.

UpkeepUpdate frequency

Colgate Magik ships an update every 2 months, iSpruz monthly. The most recent releases landed on September 24, 2026 and June 9, 2026 respectively.

Scorecard4 real differences · 6 level
Colgate Magik versus iSpruz: the parameters behind the verdict, then further details
ParameterColgate MagikiSpruz
PriceFreeFree
Rating4.5 (1.6K ratings) — better2.2 (38 ratings)
Positive reviews43.7% of reviews — better20.0% of reviews
Number of ratings1.6K — better38
Update frequencyEvery 2 monthsMonthly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.013.0 — better
Further details — not scored
Size195 MB250 MB
Age rating4+4+
DeveloperColgate-Palmolive CompanyHARVEST INNOVATION TECHNOLOGY LIMITED

Customer experience

Colgate Magik

All ratings1,589 ratings
Positive87.2%
Neutral4.7%
Negative8.1%
Written reviews142 reviews
Positive43.7%
Neutral19.0%
Negative37.3%

iSpruz

All ratings38 ratings
Positive28.9%
Neutral0.0%
Negative71.1%
Written reviews20 reviews
Positive20.0%
Neutral5.0%
Negative75.0%

Bugs and requests

Colgate Magik

Reported bugs

5 issues
  • App crashes/freezes
  • Login/authentication issues
  • Toothbrush not recognized
  • Progress resets unexpectedly
  • Inconsistent scoring/rewards

Requested features

5 requests
  • More worlds/levels to unlock
  • Ability to transfer accounts across devices
  • Parental dashboard to track progress
  • Flossing feature
  • Customizable brushing timer

iSpruz

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Colgate Magik

No in-app purchases

None

iSpruz

No in-app purchases

Questions

Is Colgate Magik free?
Colgate Magik is free to download, with no in-app purchases.
Is iSpruz free?
iSpruz is free to download, with no in-app purchases.
Which has better reviews, Colgate Magik or iSpruz?
Colgate Magik is rated higher. Colgate Magik averages 4.5 out of 5 from 1.6K ratings, while iSpruz averages 2.2 from 38 ratings.
Do Colgate Magik or iSpruz have ads?
Neither Colgate Magik nor iSpruz shows ads.
Which is updated more often, Colgate Magik or iSpruz?
Colgate Magik ships an update every 2 months, and iSpruz monthly. Most recently, Colgate Magik was updated on September 24, 2026 and iSpruz on June 9, 2026.

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