Grove Collaborative vs Natural Life
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Grove Collaborative
Easily manage your sustainable home essentials, from cleaning supplies to personal care. Discover new healthy, eco-friendly formulas and set up customizable refill shipments to ensure you never run out. Enjoy a happiness guarantee and exclusive VIP benefits for added savings and convenience.
- Manage upcoming orders
- Discover new healthy formulas
- Customizable refill shipments
- Nontoxic and eco-friendly products
- Happiness guarantee
- VIP benefits and discounts
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Every product you bring into your home is a health decision. The Grove app makes those decisions simple. Shop essentials free from harmful ingredients, order on your own terms, and find healthier alternatives for every room and everyone in your family. SCREENING THOUSANDS OF HARMFUL INGREDIENTS We made it our job so it doesn’t have to be yours. Every product we sell is screened against a list of thousands of banned chemicals, including known endocrine disruptors like PFAS, phthalates and bisphenols. It’s the most rigorous ingredient standard in household essentials. SHOP YOUR WAY Order whenever you like, or let the essentials you count on come to you on a set schedule. Set up auto-shipments on your schedule and stay fully in control — delay, edit, skip, or cancel any time. VIP BENEFITS VIP is where Grove gets even better. Free, fast carbon-neutral shipping on every order over $29, faster rewards earning (4% vs. 1%), and members-only perks waiting in the VIP Hub. HAPPINESS GUARANTEE If you aren’t entirely happy, we’ll refund you — no questions asked.
Natural Life
Discover unique treasures with a free-spirited style and positive vibe. This app inspires users to give and live happily through its curated collection. Start shopping for irresistible items today.
- Free spirit style products
- Positive vibe merchandise
- Inspiring gift ideas
- Easy in-app shopping
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Natural Life makes irresistible treasures with a free spirit style and positive vibe…we love to inspire people to Give & Live Happy! Download our app to start shopping!
Screenshots
Verdict
The clearest difference is monetization model: Natural Life at ad-supported against Grove Collaborative's free with in-app purchases. Natural Life also leads on review sentiment (75% vs 67%) and iOS requirement (16.4 vs 18.0). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Grove Collaborative against 4.9 for Natural Life. Both are backed by a comparable volume of ratings — 30K and 29K respectively. Written reviews are what separate them: 67% of Grove Collaborative's written reviews are positive against 75% of Natural Life's.
Grove Collaborative ships an update fortnightly, Natural Life every 10 days. Both last shipped on October 30, 2026.
| Parameter | Grove Collaborative | Natural Life |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (30K ratings) | 4.9 (29K ratings) — better |
| Positive reviews | 67.3% of reviews | 75.4% of reviews — better |
| Number of ratings | 30K — better | 29K |
| Update frequency | Fortnightly | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Ad-supported — better |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 18.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 77 MB | 98 MB |
| Age rating | 4+ | 4+ |
| Developer | Grove Collaborative, Inc. | Natural Life Collections, Inc. |
Customer experience
Grove Collaborative
Natural Life
User reviews
Grove Collaborative
From 30K App Store ratingsWhat we love
- 🚀 Convenient delivery
- 👍 Variety of eco-friendly products
- 💡 Customizable subscriptions
- 🎁 Personalized packaging and notes
- 👍 Good customer service
Room to improve
- 💰 Expensive compared to other retailers
- 🐛 App issues with resetting and reordering products
- 🗓️ Difficulty managing cart and shipment dates
Natural Life
From 29K App Store ratingsWhat we love
- 🚀 Fast and easy to use
- 👍 Unique and beautiful products
- 💕 Brings happiness and joy
- ⭐ High-quality and well-made items
- 🎁 Great for gifts
Room to improve
- 🐛 App crashes and freezes
- 📦 Shipping issues to certain locations
- 💸 Prices on the higher side
- 🤔 Lack of product details (e.g., fabric content)
Bugs and requests
Grove Collaborative
Reported bugs
2 issues- Issues with removing or editing items in cart
- Inconsistent availability of products
Requested features
2 requests- Improved search and browsing experience
- More flexibility in managing subscriptions
Natural Life
Reported bugs
2 issues- Wishlist feature not working properly
- Inconsistent product reviews on the app
Requested features
4 requests- Add petite clothing options
- Show inventory counts on the app
- Allow website shopping carts to sync with the app
- Improve app navigation and stability
In-app purchases
Grove Collaborative
No in-app purchases
Natural Life
No in-app purchases
Questions
Is Grove Collaborative free?
Is Natural Life free?
Which has better reviews, Grove Collaborative or Natural Life?
Do Grove Collaborative or Natural Life have ads?
Which is updated more often, Grove Collaborative or Natural Life?
Other comparisons
