SQUID Rewards vs GAIL's Bakery
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SQUID Rewards
Collect digital loyalty stamps at participating businesses across Ireland and the UK. Store all your loyalty cards in one place and redeem rewards directly from the app. Discover new places and exclusive offers.
- Collect digital loyalty stamps
- Store loyalty cards in a digital wallet
- Redeem rewards directly
- Discover participating businesses
- Access special offers
- Pre-buy coffees and more
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SQUID allows you to collect loyalty stamps on your phone in participating cafes, restaurants and salons across Ireland and the UK. Simply tap your phone on the Squid tag at the checkout to collect your stamp! All your loyalty cards are stored in your SQUID digital wallet so you always have your loyalty cards to hand and never lose them. Rewards can also be redeemed directly from the app. Use the Discover feature to see where you can use SQUID. This is constantly updated as we add more businesses to the platform. With SQUID, you can also discover special offers and pre-buy coffees and more with exclusive member prices. ---- Icons made by Smashicon from www.flaticon.com
GAIL's Bakery
Earn digital stamps with every purchase at participating bakeries. Collect stamps to redeem free bread, coffee, or barista-made drinks. Order ahead to skip the queue and browse the online shop.
- Digital stamp collection
- Earn free bread or drinks
- Order ahead for pickup
- Browse and shop online
- QR code scanning
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Introducing the GAIL's Loyalty App; perfect if you’re a regular of our bakeries. • Scan the app's QR code with every shop to receive a digital stamp. • If you spend more than £20, we'll give you an extra stamp. • Collect 9 stamps and enjoy a handcrafted loaf of bread, coffee or any barista-made drink on us. It's our little way of saying thank you. If you already know what you fancy, you can order ahead to skip the queue and have your favourites ready and waiting. The app also makes it easier to browse and shop online with GAIL’s.
Screenshots
Verdict
The clearest difference is review sentiment: SQUID Rewards at 71% against GAIL's Bakery's 26%. SQUID Rewards also leads on ads (none vs shown) and rating (4.7 vs 4.3). On price, ratings volume, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SQUID Rewards holds the better App Store score, 4.7 against 4.3. Both are backed by a comparable volume of ratings — 43 and 52 respectively. Written reviews point the same way: 71% of SQUID Rewards's written reviews are positive against 26% of GAIL's Bakery's.
SQUID Rewards ships an update every 11 days, GAIL's Bakery monthly. The most recent releases landed on October 26, 2026 and October 25, 2026 respectively.
| Parameter | SQUID Rewards | GAIL's Bakery |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (43 ratings) — better | 4.3 (52 ratings) |
| Positive reviews | 71.2% of reviews — better | 26.1% of reviews |
| Number of ratings | 43 | 52 — better |
| Update frequency | Every 11 days — better | Monthly |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.1 — better | 15.6 |
| Further details — not scored | ||
| Size | 108 MB | 50 MB |
| Age rating | 4+ | 17+ |
| Developer | Squid Rewards | Gail's |
Customer experience
SQUID Rewards
GAIL's Bakery
User reviews
SQUID Rewards
From 43 App Store ratingsWhat we love
- 👍 Easy to use
- 👍 Convenient
- 👍 Saves paper/cards
- 👍 Supports local businesses
- 👍 Great idea
Room to improve
- 🐛 Constantly crashing
- 🐛 App broken after update
- 🐛 NFC not working
- 🐛 Can't pick up points
- 🐛 Impossible to register/sign up
GAIL's Bakery
From 52 App Store ratingsWhat we love
- 👍 Easy to set up and clear design
- 👍 User-friendly app
- 👍 Delicious pastries
- 👍 Excellent app
- 👍 Worth getting
Room to improve
- 🤬 Annoying marketing emails
- 🐛 Stamps not always added
- 🐛 Tills not working
- 🐛 App unable to download
- 🐛 Stamps frequently not added
Bugs and requests
SQUID Rewards
Reported bugs
20 issues- No tap tag button to activate NFC
- In-app AI agent breaks
- App crashes constantly
- App fails to load stars
- Stuck at phone number during registration
Show 15 moreShow fewer
- Undefined error when entering phone number
- NFC activation fails
- App crashes when trying to use NFC or load loyalty card
- Doesn't register visits
- Lost stamps due to bugs
- Screen freezes
- Force-close app required
- iPhone 6s not supported
- Password creation fails
- Disappearing stamps/tokens
- Chat option and support centre fail to connect
- Downloading issues
- Logged out for no reason
- Inconsistent registration of coffees
- Requires precise location for search to work
Requested features
4 requests- Add app to digital wallets (Apple Wallet)
- Allow multiple stamps per purchase
- Better integration with password managers
- Option to not sign up for newsletter/notifications
GAIL's Bakery
Reported bugs
8 issues- Tills aren't working
- The app is unable to download
- Stamps not Added
- Click and Collect not working
- Rewards disappear
Show 3 moreShow fewer
- Verification failure
- App not usable with no internet connection
- Stamps don't record
Requested features
3 requests- Add loyalty QR Code to Apple Wallet
- Option for honey or syrup
- Order history on the app
In-app purchases
SQUID Rewards
No in-app purchases
GAIL's Bakery
No in-app purchases
Questions
Is SQUID Rewards free?
Is GAIL's Bakery free?
Which has better reviews, SQUID Rewards or GAIL's Bakery?
Do SQUID Rewards or GAIL's Bakery have ads?
Which is updated more often, SQUID Rewards or GAIL's Bakery?
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