Comparison

Equitable Mobile App vs Primerica Shareholder Services

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Equitable Mobile App

Manage your financial accounts, investments, and retirement plans conveniently on the go. Access account details, documents, and update your profile. Connect with your financial professional and customer service.

Highlights
  • Account access with FaceID/TouchID
  • Consolidated account view
  • Access to historical documents
  • Investment management
  • Profile updates
  • Payment scheduling
  • Financial professional contact
Features
Read full description

Our Equitable Mobile app offers new features and functionality so you can manage your accounts on the go. Convenient access to your accounts: • Support for touch FaceID® and TouchID® • View all your Equitable accounts in one view • Access to up to seven years’ worth of documents where available Manage your accounts and investments in one place: • Review activity and balances • Research and change your investment options • Keep your important information up to date under profile • Schedule and make payments Helping you stay connected: • Find your Financial Professional’s contact information • Chat with customer service during business hours for available products Our Equitable Mobile app is protected by safeguards similar to those we use to protect your privacy and security online. You can visit our usage agreement and online privacy policy to learn more. Download the Equitable Mobile app today to simplify managing your retirement and investment accounts. Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (NY, NY), Equitable Financial Life Insurance Company of America, an AZ stock company with main administrative headquarters in Jersey City, NJ, and Equitable Distributors, LLC. Equitable Advisors is the brand name of Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI and TN). GE2887944 (6/20) (Exp.6/22)

About

Primerica Shareholder Services

Manage your mutual fund investments with ease. View balances, complete transactions, and track your financial history. Offers solutions for investors at all life stages to help achieve financial goals.

Highlights
  • View current and historical balances
  • Complete investment transactions
  • View transaction history
  • Access account information
  • Investment solutions for all stages of life
Features
Read full description

You can trust Primerica to handle your mutual fund investments. We value your confidence in us, and we’re here to make investing simple. On this app, you can view current and historical balances, complete transactions, and view your transaction history online. No matter your stage of life, Primerica has a solution to help you achieve your financial goals. We offer investment products specifically selected to meet the needs of every kind of investor — from the new investor to the retiree. As you know, contributing to an investment program can be one of the most powerful decisions you’ll ever make in life, so access to your account information should be simple, too!

Screenshots

Equitable Mobile App4 screens
Primerica Shareholder Services4 screens

Verdict

The call

The clearest difference is rating: Equitable Mobile App at 4.7 against Primerica Shareholder Services's 4.3. Equitable Mobile App also leads on ratings volume (36K vs 45). Primerica Shareholder Services's advantage is review sentiment (44% vs 27%) and iOS requirement (13.0 vs 18.6). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Equitable Mobile App holds the better App Store score, 4.7 against 4.3. That said, the two scores are not equally well evidenced: Equitable Mobile App has 36K ratings behind it against 45, so its average is the more settled of the two. Written reviews complicate that: 27% of Equitable Mobile App's written reviews are positive against 44% of Primerica Shareholder Services's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 6 weeks. The most recent releases landed on October 30, 2026 and October 25, 2026 respectively.

Scorecard4 real differences · 6 level
Equitable Mobile App versus Primerica Shareholder Services: the parameters behind the verdict, then further details
ParameterEquitable Mobile AppPrimerica Shareholder Services
PriceFreeFree
Rating4.7 (36K ratings) — better4.3 (45 ratings)
Positive reviews27.5% of reviews44.4% of reviews — better
Number of ratings36K — better45
Update frequencyEvery 6 weeksEvery 6 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS18.613.0 — better
Further details — not scored
Size15 MB54 MB
Age rating4+17+
DeveloperEquitable Financial Services, LLCThe Bank of New York Mellon Corporation

Customer experience

Equitable Mobile App

All ratings27,406 ratings
Positive92.4%
Neutral2.9%
Negative4.7%
Written reviews171 reviews
Positive27.5%
Neutral8.2%
Negative64.3%

Primerica Shareholder Services

All ratings45 ratings
Positive82.2%
Neutral2.2%
Negative15.6%
Written reviews9 reviews
Positive44.4%
Neutral22.2%
Negative33.3%

Bugs and requests

Equitable Mobile App

Reported bugs

3 issues
  • Login issues and account access problems
  • Compatibility problems with newer device updates
  • Unreliable app performance and stability

Requested features

4 requests
  • Improved transaction history and reporting
  • Enhanced mobile-friendly design
  • Ability to initiate transfers and payments within the app
  • Customizable dashboard and account views

Primerica Shareholder Services

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Equitable Mobile App

No in-app purchases

None

Primerica Shareholder Services

No in-app purchases

Questions

Is Equitable Mobile App free?
Equitable Mobile App is free to download, with no in-app purchases.
Is Primerica Shareholder Services free?
Primerica Shareholder Services is free to download, with no in-app purchases.
Which has better reviews, Equitable Mobile App or Primerica Shareholder Services?
Equitable Mobile App is rated higher. Equitable Mobile App averages 4.7 out of 5 from 36K ratings, while Primerica Shareholder Services averages 4.3 from 45 ratings.
Do Equitable Mobile App or Primerica Shareholder Services have ads?
Neither Equitable Mobile App nor Primerica Shareholder Services shows ads.
Which is updated more often, Equitable Mobile App or Primerica Shareholder Services?
Equitable Mobile App ships an update every 6 weeks, and Primerica Shareholder Services every 6 weeks. Most recently, Equitable Mobile App was updated on October 30, 2026 and Primerica Shareholder Services on October 25, 2026.

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