Captello vs Midaxo
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Captello
Capture leads efficiently at events and for outside sales. Syncs with CRMs for automated nurturing. Features include business card scanning, live form capture, and offline functionality.
- Mobile lead capture
- CRM and Marketing Automation integration
- Automatic lead nurturing
- Live form capture
- Business card transcription
- Kiosk Mode
- Badge scanning
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Captello™ is the industry's first fully-integrated mobile lead capture tool. Captello™ syncs directly to all leading CRM and Marketing Automation Platforms so you can begin nurturing your new prospects before you even leave the trade show floor. This app is perfect to use for outside sales prospecting, trade shows, seminars, conferences, and more. Best of all, Captello™ can work offline, no internet at your event, no problem! Automatic Nurture When you capture a new lead in Captello™, leads can be sent to your CRM or Marketing Automation Platform. From there, you can automatically begin nurturing your leads. Distribute the lead, segment them into a marketing list, and then begin sending them relevant content without having to do anything manually. Live Form Capture Using a form built to your marketer's specifications, sales teams can capture lead details on the go while your marketing team gets valuable qualified leads instantly. Business Card Transcription Don't want to slow down manually entering forms on a busy floor? Simply take a picture of the prospect's business card and we’ll transcribe it for you. Kiosk Mode If you want to give prospects who don't have time to stop and converse, set up a form in Kiosk Mode. While in Kiosk Mode, GoCapture™ will lock itself down with a password and reload the form after every submission. List Import: Import trade show attendees ahead of time. At the show, simply search for their name and you're done! Badge Scanning: Scan the attendee's badge to capture data fast.
Midaxo
This app helps manage sales pipelines and customer relationships by tracking all communications and activities for deals. It ensures team synchronization and provides structured, reportable deal information. Leverage your phone's camera and voice input for quick updates.
- Track deal communications and activities
- Team synchronization for updates
- Structured deal stages and gates
- Voice-to-text notes
- Onsite photo/video capture
- Meeting preparation tools
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CRM for Relationship Building Easily see all communication and activity on any deal. Never forget past interactions or promised next steps. Team members will work in sync with less time consumed on updates. Secure Pipeline for Opportunities Keep your deal team in sync with shared visibility into the status and stages of all deals in play. Manage good governance through with clear stage gates and have key deal information in a structured, reportable format. Leverage your phone's capabilities: - Quickly enter in notes or dictate them with speech recognition (Siri). - Take photos or shoot video when visiting a target onsite. - Easily find relevant updates and background information when going to a meeting. NOTE: This app requires a Midaxo Pipeline CRM subscription and it is not compatible with other Midaxo subscriptions at this time.
Screenshots
Verdict
The clearest difference is ads: Captello at none against Midaxo's shown. Captello also leads on update cadence (every 9 days vs every 15 months) and monetization model (free vs free with in-app purchases). Midaxo's advantage is review sentiment (100% vs 90%) and iOS requirement (13.0 vs 15.0). On price, rating, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Midaxo holds the better App Store score, 4.8 against 4.6. That said, the two scores are not equally well evidenced: Captello has 431 ratings behind it against 9, so its average is the more settled of the two. Written reviews point the same way: 90% of Captello's written reviews are positive against 100% of Midaxo's.
Captello ships an update every 9 days, Midaxo every 15 months. The most recent releases landed on September 27, 2026 and June 5, 2026 respectively.
| Parameter | Captello | Midaxo |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (431 ratings) | 4.8 (9 ratings) — better |
| Positive reviews | 90.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 431 — better | 9 |
| Update frequency | Every 9 days — better | Every 15 months |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 57 MB | 6 MB |
| Age rating | 4+ | 4+ |
| Developer | Lead Liaison | Midaxo Oy |
Customer experience
Captello
Midaxo
In-app purchases
Captello
No in-app purchases
Midaxo
No in-app purchases









