MacroFactor vs AF App
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MacroFactor
This app uses a dynamic algorithm to adapt your calorie and macro targets based on your metabolism and progress. It offers tools for quick food logging, a verified database, and personalized coaching to help you achieve sustainable diet goals without stress or rigidity.
- Dynamic metabolism adaptation
- Personalized macro and calorie targets
- Verified food database
- Barcode scanner
- Weekly coaching check-ins
- Micronutrient tracking
- Weight trend insights
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MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/
AF App
This app provides personalized fitness plans and virtual coaching to help you achieve your health goals. Monitor progress, connect with coaches and the community, and access workouts and advice anytime, anywhere.
- Personalized fitness plans
- Virtual coaching and support
- Progress monitoring
- Community forums
- Fitness, recovery, and nutrition advice
- Digital workouts
- Health data syncing
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Experience personalized coaching designed with your goals in mind at your fingertips. The AF App offers so much more than just workouts: • Monitor your progress as you work towards your goals • Connect with Anytime Fitness Coaches virtually and get the support you need when you need it • Connect with the Anytime Fitness community and get the answers to your questions from expert coaches and members • Find practical advice and tips on everything from fitness, recovery and nutrition—and everything in between. It all starts with a plan. Answer a few questions about your goals and what’s important to you and we’ll take it from there. You’ll receive a plan including workouts, tips for making progress in your journey and weekly challenges that will move you towards your goal. Access workouts around the clock—anytime, anywhere. Our digital workouts can be done anywhere you are, helping your goals stay within reach and keep you on track wherever life takes you. You can modify your workouts by duration, location, and intensity plus you’re able to connect with a coach via video chat or messaging making your fitness journey a group effort between you and our team. Stay connected on your health journey. With the AF App you can also connect with other Anytime Fitness members and join in on the conversations that matter most to you! Interested in learning about sleep health? Want more info on active recovery? Or maybe you are looking for advice on how to get over a performance plateau—it’s all happening on the AF App. Get answers from expert coaches and members alike and prepare to be inspired by the magic that our community brings. Share your fitness stats your coaches. Connect the AF App with the Apple Health App to share your fitness stats with your coach. Now you can automatically keep your coach up-to-date on your daily activity levels, sleep, resting heart rate and more.
Screenshots
Verdict
The clearest difference is in-app purchases: AF App at none against MacroFactor's 13. MacroFactor's advantage is review sentiment (71% vs 37%) and chart position (#10 vs #70). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MacroFactor sells 11 in-app purchases, starting at $9.99 per month. AF App asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.8 for MacroFactor against 4.8 for AF App. Both are backed by a comparable volume of ratings — 23K and 15K respectively. Written reviews are what separate them: 71% of MacroFactor's written reviews are positive against 37% of AF App's.
MacroFactor ships an update every 8 days, AF App every 10 days. The most recent releases landed on October 14, 2026 and October 13, 2026 respectively.
| Parameter | MacroFactor | AF App |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (23K ratings) | 4.8 (15K ratings) |
| Positive reviews | 70.7% of reviews — better | 36.7% of reviews |
| Number of ratings | 23K — better | 15K |
| Update frequency | Every 8 days — better | Every 10 days |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Ad-supported — better |
| Best chart rank | #10 — better | #70 |
| Devices | iPhone, iPad, iPod, Apple Watch — better | iPhone |
| Requires iOS | 15.6 — better | 18.0 |
| Further details — not scored | ||
| Size | 238 MB | 224 MB |
| Age rating | 9+ | 17+ |
| Developer | Stronger By Science Technologies LLC | Anytime Fitness, LLC |
Customer experience
MacroFactor
AF App
User reviews
MacroFactor
From 23K App Store ratingsWhat we love
- 🚀 Easy to use
- 🔍 Detailed analytics and data
- 🤖 Intelligent algorithm adjustments
- 👍 Flexible and customizable
- 💯 Comprehensive food database
Room to improve
- 🔍 Limited food database for some regions
- 🤔 Steep learning curve for some users
- 💰 Subscription-based model
- 🤖 Occasional inaccuracies in AI-generated entries
- 🔀 Convoluted navigation in some areas
AF App
From 15K App Store ratingsWhat we love
- 👍 Great gym
- 🚀 Helpful workout plans
- 🚀 Useful for tracking gym visits
- 👍 Friendly and clean gym
- 👍 Good customer service
Room to improve
- 🐛 Laggy and buggy app
- 🚫 Can't book classes through app
- 🚫 Workout time defaults to 30 mins
- 🚫 Can't customize workouts
- 🐛 Gym visits not updating properly
Bugs and requests
MacroFactor
Reported bugs
2 issues- Disappearing food entries
- Inconsistent syncing with Apple Health
Requested features
5 requests- Apple Watch integration
- Micronutrient tracking
- Ability to edit database entries
- Improved barcode scanning for international users
- Customizable dashboard and widgets
AF App
Reported bugs
5 issues- Workout time resets when app loses focus
- Weights/reps not saved between workouts
- Workout progress not tracking properly
- Login issues and constant re-authentication
- Busy meter not working as expected
Requested features
7 requests- Add ability to customize workouts
- Retain previous workout data and weights
- Add timer audio/voice features
- Integrate with fitness apps like MyFitnessPal
- Add option to exclude certain exercises
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- Allow transferring workouts from old app
- Show busy status for all gym locations
In-app purchases
MacroFactor
- Monthly Subscription14 Days trial$9.991 Month
- Monthly Subscription7 Days trial$11.991 Month
- Monthly Subscription$11.991 Month
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- Monthly Subscription14 Days trial$11.991 Month
- Semiannual Subscription7 Days trial$47.996 Months
- Semiannual Subscription14 Days trial$47.996 Months
- Annual Subscription14 Days trial$59.991 Year
- Annual Subscription7 Days trial$59.991 Year
- Annual Subscription7 Days trial$71.991 Year
- Annual Subscription14 Days trial$71.991 Year
- Annual Subscription Bundle$89.991 Year
AF App
No in-app purchases
Questions
Is MacroFactor free?
Is AF App free?
Which has better reviews, MacroFactor or AF App?
Do MacroFactor or AF App have ads?
Which is updated more often, MacroFactor or AF App?
Which is more popular, MacroFactor or AF App?
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