Comparison

MacroFactor vs AF App

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

MacroFactor

This app helps you achieve your diet goals through personalized calorie and macro targets, adapting to your progress. It offers efficient food logging and detailed insights into your nutrition and weight trends for sustainable results.

Highlights
  • Adaptive nutrition coaching
  • Best-in-class TDEE estimation
  • Fast AI food logging
  • Verified food database
  • Weight trend visualization
  • Flexible diet plans
  • Period and habit tracking
Features
Read full description

MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science. KEY CAPABILITIES • Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track • Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula • Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds • Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log • Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat • Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress • Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal • Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode. HOW IT WORKS 1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus. 2. Log your meals in the food log and weigh in with the weight tracker as usual. 3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism. 4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau. FAQ • How does MacroFactor set my calorie target? It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in. • What if I go over my targets or skip logging? Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers. • Can I set my own macros instead of following the coach? Yes. Choose Manual mode, and set different macros for different days. • How can I log food quickly? Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label. NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium macro tracker app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/ MacroFactor is a macro counter, calorie tracker, and AI food tracker with a nutrition coach that adapts your calorie and macro targets every week, helping you lose weight, maintain, or build muscle without stress.

About

AF App

Access personalized fitness plans and virtual coaching designed to help you reach your goals. Get workout guidance, nutrition tips, and connect with a supportive community of members and expert coaches. Track your progress and stay motivated on your health journey.

Highlights
  • Personalized fitness plans
  • Virtual coaching via chat/video
  • Progress monitoring
  • Nutrition and recovery advice
  • Community forums
  • Weekly challenges
  • Integration with Apple Health
Features
Read full description

Experience personalized coaching designed with your goals in mind at your fingertips. The AF App offers so much more than just workouts: • Monitor your progress as you work towards your goals • Connect with Anytime Fitness Coaches virtually and get the support you need when you need it • Connect with the Anytime Fitness community and get the answers to your questions from expert coaches and members • Find practical advice and tips on everything from fitness, recovery and nutrition—and everything in between. It all starts with a plan. Answer a few questions about your goals and what’s important to you and we’ll take it from there. You’ll receive a plan including workouts, tips for making progress in your journey and weekly challenges that will move you towards your goal. Access workouts around the clock—anytime, anywhere. Our digital workouts can be done anywhere you are, helping your goals stay within reach and keep you on track wherever life takes you. You can modify your workouts by duration, location, and intensity plus you’re able to connect with a coach via video chat or messaging making your fitness journey a group effort between you and our team. Stay connected on your health journey. With the AF App you can also connect with other Anytime Fitness members and join in on the conversations that matter most to you! Interested in learning about sleep health? Want more info on active recovery? Or maybe you are looking for advice on how to get over a performance plateau—it’s all happening on the AF App. Get answers from expert coaches and members alike and prepare to be inspired by the magic that our community brings. Share your fitness stats your coaches. Connect the AF App with the Apple Health App to share your fitness stats with your coach. Now you can automatically keep your coach up-to-date on your daily activity levels, sleep, resting heart rate and more.

Screenshots

MacroFactor4 screens
AF App4 screens

Verdict

The call

The clearest difference is in-app purchases: AF App at none against MacroFactor's 10. MacroFactor's advantage is review sentiment (70% vs 36%) and chart position (#12 vs #119). On price, rating, ratings volume and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. MacroFactor sells 10 in-app purchases, starting at $9.99 per month. AF App asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for MacroFactor against 4.8 for AF App. Both are backed by a comparable volume of ratings — 24K and 15K respectively. Written reviews are what separate them: 70% of MacroFactor's written reviews are positive against 36% of AF App's.

UpkeepUpdate frequency

MacroFactor ships an update every 9 days, AF App every 10 days. Both last shipped on November 15, 2026.

Scorecard6 real differences · 5 level
MacroFactor versus AF App: the parameters behind the verdict, then further details
ParameterMacroFactorAF App
PriceFreeFree
Rating4.8 (24K ratings) — better4.8 (15K ratings)
Positive reviews70.4% of reviews — better36.4% of reviews
Number of ratings24K — better15K
Update frequencyEvery 9 days — betterEvery 10 days
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
Best chart rank#12 — better#119
DevicesiPhone, iPad, iPod, Apple Watch — betteriPhone
Requires iOS15.6 — better18.0
Further details — not scored
Size238 MB230 MB
Age rating9+17+
DeveloperStronger By Science Technologies LLCAnytime Fitness, LLC

Customer experience

MacroFactor

All ratings23,965 ratings
Positive96.2%
Neutral1.3%
Negative2.5%
Written reviews1,616 reviews
Positive70.4%
Neutral9.5%
Negative20.0%

AF App

All ratings14,987 ratings
Positive95.9%
Neutral2.2%
Negative1.8%
Written reviews489 reviews
Positive36.4%
Neutral12.5%
Negative51.1%

User reviews

MacroFactor

From 24K App Store ratings

What we love

  • 🚀 Easy to use
  • 🔍 Detailed analytics and data
  • 🤖 Intelligent algorithm adjustments
  • 👍 Flexible and customizable
  • 💯 Comprehensive food database

Room to improve

  • 🔍 Limited food database for some regions
  • 🤔 Steep learning curve for some users
  • 💰 Subscription-based model
  • 🤖 Occasional inaccuracies in AI-generated entries
  • 🔀 Convoluted navigation in some areas

AF App

From 15K App Store ratings

What we love

  • 👍 Great gym
  • 🚀 Helpful workout plans
  • 🚀 Useful for tracking gym visits
  • 👍 Friendly and clean gym
  • 👍 Good customer service

Room to improve

  • 🐛 Laggy and buggy app
  • 🚫 Can't book classes through app
  • 🚫 Workout time defaults to 30 mins
  • 🚫 Can't customize workouts
  • 🐛 Gym visits not updating properly

Bugs and requests

MacroFactor

Reported bugs

2 issues
  • Disappearing food entries
  • Inconsistent syncing with Apple Health

Requested features

5 requests
  • Apple Watch integration
  • Micronutrient tracking
  • Ability to edit database entries
  • Improved barcode scanning for international users
  • Customizable dashboard and widgets

AF App

Reported bugs

5 issues
  • Workout time resets when app loses focus
  • Weights/reps not saved between workouts
  • Workout progress not tracking properly
  • Login issues and constant re-authentication
  • Busy meter not working as expected

Requested features

7 requests
  • Add ability to customize workouts
  • Retain previous workout data and weights
  • Add timer audio/voice features
  • Integrate with fitness apps like MyFitnessPal
  • Add option to exclude certain exercises
Show 2 more
  • Allow transferring workouts from old app
  • Show busy status for all gym locations

In-app purchases

10 purchases

MacroFactor

Subscriptions10
  • Monthly Subscription14 Days trial$9.991 Month
  • Monthly Subscription7 Days trial$11.991 Month
  • Monthly Subscription$11.991 Month
Show 7 more
  • Monthly Subscription14 Days trial$11.991 Month
  • Semiannual Subscription7 Days trial$47.996 Months
  • Semiannual Subscription14 Days trial$47.996 Months
  • Annual Subscription14 Days trial$59.991 Year
  • Annual Subscription7 Days trial$71.991 Year
  • Annual Subscription14 Days trial$71.991 Year
  • Annual Subscription Bundle$89.991 Year
None

AF App

No in-app purchases

Questions

Is MacroFactor free?
MacroFactor is free to download, with in-app purchases available.
Is AF App free?
AF App is free to download, with no in-app purchases.
Which has better reviews, MacroFactor or AF App?
MacroFactor is rated higher. MacroFactor averages 4.8 out of 5 from 24K ratings, while AF App averages 4.8 from 15K ratings.
Do MacroFactor or AF App have ads?
Neither MacroFactor nor AF App shows ads.
Which is updated more often, MacroFactor or AF App?
MacroFactor ships an update every 9 days, and AF App every 10 days. Most recently, MacroFactor was updated on November 15, 2026 and AF App on November 15, 2026.
Which is more popular, MacroFactor or AF App?
MacroFactor currently peaks at #12 in the App Store charts, and AF App at #119. Chart position reflects recent download velocity rather than total install base.

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