Comparison

MacroFactor vs MacroVision

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

MacroFactor

This app uses a dynamic algorithm to adapt your calorie and macro targets based on your metabolism and progress. It offers tools for quick food logging, a verified database, and personalized coaching to help you achieve sustainable diet goals without stress or rigidity.

Highlights
  • Dynamic metabolism adaptation
  • Personalized macro and calorie targets
  • Verified food database
  • Barcode scanner
  • Weekly coaching check-ins
  • Micronutrient tracking
  • Weight trend insights
Features
Read full description

MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/

About

MacroVision

Effortlessly track your daily food intake in seconds with advanced AI features like receipt and plate scanning. Quickly log meals from restaurants, groceries, or home-cooked recipes to stay consistent with your nutrition goals.

Highlights
  • AI Plate Scanner
  • Receipt Scanner
  • Smart Food Search
  • Barcode Scanning
  • Favorites & Quick Relog
  • Analytics & Progress Tracking
  • Personalized Macro Goals
Features
Read full description

Tracking macros shouldn’t take over 10 minutes. Most apps make you: • Search forever for the right food • Guess portions • Manually log everything MacroVision changes that. **Track your meals in seconds — not minutes** Built for real life, MacroVision helps you log food faster whether you’re eating out, cooking at home, or on the go. --- **Why MacroVision stands out** **Built for Restaurants** Find real menu items fast — with support for customizations and build-your-own meals. **Receipt Scanner** Snap a receipt and automatically log your meal. **AI Plate Scanner** Take a photo of your food and get instant macro estimates. ** AI Describe** Describe with full context what you had and let AI handle the rest. **Smart Food Search** Quickly find foods across restaurants, groceries, and everyday meals. **Barcode + Nutrition Label Scanning** Log packaged foods instantly with accurate data. --- **Save time. Stay consistent.** **Favorites & Quick Relog** Log your go-to meals in seconds. **QR Code Sharing** Instantly share meals with friends. **Recipes & Meal Prep** Create your own meals and calculate macros per serving. **Analytics & Progress Tracking** Track your macros, trends, and consistency over time. **AI Coach (coming soon / evolving)** Get smarter insights and suggestions to stay on track. --- **Know exactly what to eat** **Personalized Macro Goals** Automatically calculate your daily macros based on your goals. **Planned vs Actual Tracking** Stay aligned with your nutrition targets. --- **Whether you’re trying to:** • Cut • Bulk • Maintain • Stay consistent MacroVision makes it easier to hit your goals — without the frustration. --- Stop guessing. Stop wasting time. Start tracking macros the fast way. Download MacroVision today. TERMS OF USE https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

MacroFactor4 screens
MacroVision4 screens

Verdict

The call

The clearest difference is review sentiment: MacroVision at 100% against MacroFactor's 71%. MacroVision also leads on rating (5.0 vs 4.8). MacroFactor's advantage is ratings volume (23K vs 20) and chart position (#11 vs unranked). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. MacroFactor sells 11 in-app purchases, starting at $9.99 per month and MacroVision sells 4 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

MacroVision holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: MacroFactor has 23K ratings behind it against 20, so its average is the more settled of the two. Written reviews point the same way: 71% of MacroFactor's written reviews are positive against 100% of MacroVision's.

UpkeepUpdate frequency

MacroFactor ships an update every 8 days, MacroVision every 2 weeks. The most recent releases landed on October 9, 2026 and October 7, 2026 respectively.

Scorecard5 real differences · 6 level
MacroFactor versus MacroVision: the parameters behind the verdict, then further details
ParameterMacroFactorMacroVision
PriceFreeFree
Rating4.8 (23K ratings)5.0 (20 ratings) — better
Positive reviews70.7% of reviews100.0% of reviews — better
Number of ratings23K — better20
Update frequencyEvery 8 days — betterEvery 2 weeks
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFreemium
Best chart rank#11 — better—
DevicesiPhone, iPad, iPod, Apple Watch — betteriPhone, iPad, iPod
Requires iOS15.615.1 — better
Further details — not scored
Size238 MB59 MB
Age rating9+4+
DeveloperStronger By Science Technologies LLCJennifer Green

Customer experience

MacroFactor

All ratings22,548 ratings
Positive96.3%
Neutral1.2%
Negative2.5%
Written reviews1,571 reviews
Positive70.7%
Neutral9.5%
Negative19.8%

MacroVision

All ratings20 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews10 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

MacroFactor

Reported bugs

2 issues
  • Disappearing food entries
  • Inconsistent syncing with Apple Health

Requested features

5 requests
  • Apple Watch integration
  • Micronutrient tracking
  • Ability to edit database entries
  • Improved barcode scanning for international users
  • Customizable dashboard and widgets

MacroVision

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

MacroFactor

Subscriptions11
  • Monthly Subscription14 Days trial$9.991 Month
  • Monthly Subscription7 Days trial$11.991 Month
  • Monthly Subscription$11.991 Month
Show 8 more
  • Monthly Subscription14 Days trial$11.991 Month
  • Semiannual Subscription7 Days trial$47.996 Months
  • Semiannual Subscription14 Days trial$47.996 Months
  • Annual Subscription14 Days trial$59.991 Year
  • Annual Subscription7 Days trial$59.991 Year
  • Annual Subscription7 Days trial$71.991 Year
  • Annual Subscription14 Days trial$71.991 Year
  • Annual Subscription Bundle$89.991 Year
4 purchases

MacroVision

Subscriptions4
  • MacroVision Premium1 Month trial$4.991 Month
  • MacroVision Premium$4.991 Month
  • MacroVision Premium1 Year trial$39.991 Year
Show 1 more
  • MacroVision Premium$39.991 Year

Questions

Is MacroFactor free?
MacroFactor is free to download, with in-app purchases available.
Is MacroVision free?
MacroVision is free to download, with in-app purchases available.
Which has better reviews, MacroFactor or MacroVision?
MacroVision is rated higher. MacroFactor averages 4.8 out of 5 from 23K ratings, while MacroVision averages 5.0 from 20 ratings.
Do MacroFactor or MacroVision have ads?
Neither MacroFactor nor MacroVision shows ads.
Which is updated more often, MacroFactor or MacroVision?
MacroFactor ships an update every 8 days, and MacroVision every 2 weeks. Most recently, MacroFactor was updated on October 9, 2026 and MacroVision on October 7, 2026.

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