MacroFactor vs Pivot

MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/

Pivot helps fitness and nutrition coaches do their best work - without the chaos of spreadsheets, scattered messages, and memory-based tracking. For coaches. Manage your entire client roster in one place. Send structured check-ins, review responses with AI-powered analysis, and track every client's progress over time. Pivot's AI studies each client's history, goals, and recent answers to suggest personalized follow-up questions - you review and approve before clients ever see them. Your judgment stays in the loop. Build target phases, track body metrics, log progress photos, and use the AI brainstorm and report tools to see what's actually working. Message clients directly, and let check-in conversations stay organized by context. For clients. Complete check-ins on your schedule, log daily metrics and habits, and track your progress with photos and charts. Chat with an AI coaching assistant across topics like nutrition, goal-setting, sleep, and motivation. Message your coach directly from the app. Key features. • Dynamic AI check-ins - personalized questions generated from client history, reviewed by coaches before sending • Metric tracking - daily and progress metrics, pinned charts, and target overlays • Habit tracking - streaks, reminders, AI-recommended habits, and a visual routine heatmap • Progress photos - pose-tagged gallery with before/after comparison • AI tools - client reports, coaching brainstorm, pattern analysis, and AI chat • Apple Health integration - auto-import weight, steps, sleep, and more (read-only • Messaging - direct coach-client communication tied to check-in context • Works on iPhone, iPad, and the web Access requires an account. Pivot is an invite-only platform - coaches add clients to their practice. Visit pivotcoaching.app to learn more.