Willow® vs PHASEmpowerment
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Willow®
Manage your Willow breast pump, track milk output, and access expert advice for pumping and postpartum care. Features include personalized pump control, session history, and AI-powered support.
- Control Willow pumps remotely
- Track milk output and session history
- Manage digital milk stash (SmartStash)
- Access expert articles and videos
- AI-powered women's health chat
- Book expert consultations
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More than a pump app. A support system. Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care. Who can use the Willow app? This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use! Operate your pumps with a tap. Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like. Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0. Track your sessions. Understand your output. Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app. Get your questions answered. Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips. Book expert sessions for personalized guidance. Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village. Visit onewillow.com to learn more about the app and explore accessories, content, and more.
PHASEmpowerment
This app provides personalized fitness and nutrition coaching for women aiming to lose body fat and build healthy habits. Access workout programs, track meals, monitor progress, and connect with a coach and community for support.
- Scientifically proven training plans
- Workout and meal tracking
- Exercise and workout videos
- Live workouts with coach
- Habit tracking and goal setting
- Coach messaging
- Community support
- Wearable device integration
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Fitness and Nutrition Coaching for busy females looking to lose body fat and create a life they love through healthy habit creation! With the PHASEmpowerment App, you will have access to workout programs designed specifically to help you reach your fitness and health goals! You can follow & track your workouts, your nutrition, your lifestyle habits, measurements and results–all with the help of your coach. Head Coach: Janelle Ahrens FEATURES: - Access scientifically proven training plans designed by Janelle - Track workouts, receive 5 workouts weekly - Follow along to exercise and workout videos - Access to live workouts with Janelle - Track your meals and make better food choices - Meal prep like a rockstar with meal prep tools designed to meet your calorie targets (recipes, instructions, and video demos included) - Stay on top of your daily habits - Set health and fitness goals and track progress towards your goals - Gain milestone badges for achieving new personal bests and maintaining habit streaks - Message your coach in real-time - Be part of digital communities to meet people with similar health goals and stay motivated - Track body measurements and take progress photos - Get push notification reminders for scheduled workouts and activities - Connect your Apple Watch to track workouts, steps, habits, and more right from your wrist - Connect to other wearable devices and apps like the Apple Health App, Garmin, Fitbit, MyFitnessPal, and Withings devices to track workouts, sleep, nutrition, and body stats and composition General app access is available High Ticket Personalized Coaching opportunities are available! Janelle Ahrens: - Certified Personal Trainer by Expert Rating Personal Trainers - Pre and Post Pregnancy Fitness Specialist - Weight Loss Expert Certification from Registered Dietitian, Garrett Serd - Group fitness instructor, 3 years - Online wellness coach for females, 5 years Create a life you LOVE, starting today!!
Screenshots
Verdict
The clearest difference is review sentiment: PHASEmpowerment at 100% against Willow®'s 13%. PHASEmpowerment also leads on rating (5.0 vs 4.5) and ads (none vs shown). Willow®'s advantage is ratings volume (2.7K vs 10). On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
PHASEmpowerment holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: Willow® has 2.7K ratings behind it against 10, so its average is the more settled of the two. Written reviews point the same way: 13% of Willow®'s written reviews are positive against 100% of PHASEmpowerment's.
Willow® ships an update monthly, PHASEmpowerment every 6 weeks. The most recent releases landed on September 30, 2026 and August 25, 2026 respectively.
| Parameter | Willow® | PHASEmpowerment |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (2.7K ratings) | 5.0 (10 ratings) — better |
| Positive reviews | 13.2% of reviews | 100.0% of reviews — better |
| Number of ratings | 2.7K — better | 10 |
| Update frequency | Monthly — better | Every 6 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPod, Apple Watch | iPhone, iPad, iPod, Apple Watch — better |
| Requires iOS | 15.6 | 15.5 — better |
| Further details — not scored | ||
| Size | 102 MB | 202 MB |
| Age rating | 12+ | 4+ |
| Developer | Willow Innovations, Inc. | PHASEMPOWERMENT L.L.C. |
Customer experience
Willow®
PHASEmpowerment
Bugs and requests
Willow®
Reported bugs
3 issues- App frequently disconnects from pumps
- Timer and session data not always accurate
- Pumps sometimes stop working mid-session
Requested features
3 requests- Add ability to log pumping volume and history
- Allow customization of pump timer
- Improve app responsiveness and reliability
PHASEmpowerment
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Willow®
No in-app purchases
PHASEmpowerment
No in-app purchases
Questions
Is Willow® free?
Is PHASEmpowerment free?
Which has better reviews, Willow® or PHASEmpowerment?
Do Willow® or PHASEmpowerment have ads?
Which is updated more often, Willow® or PHASEmpowerment?
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