Lose It! vs MacrosFirst
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lose It!
This app helps users achieve their weight loss goals by tracking calorie intake, nutrition, and exercise. It offers features like AI-powered meal logging, barcode scanning, and personalized diet plans to simplify the journey to a healthier lifestyle.
- Calorie tracking
- Weight loss planning
- AI voice meal logging
- Photo meal logging
- Barcode scanner
- Macro and nutrition tracking
- Intermittent fasting planner
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Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track. SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits. NEW—GLP-1 SUPPORT Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress. • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking. The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. -- Full terms: http://loseit.com/terms
MacrosFirst
This app helps users track their food intake, calories, and macronutrients to achieve health and fitness goals. It offers features like custom goal setting, automatic serving size calculation, and quick food logging via barcode scanning or label analysis. Users can also monitor progress, share meals, and even convert alcohol calories into macro equivalents.
- Custom macro goal setting
- Automatic serving size calculation
- Barcode and label scanning for food logging
- Detailed macro and nutrient tracking
- Progress analysis and trend reporting
- Meal sharing and social support
- Alcohol calorie conversion
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MacrosFirst is the most powerful macro tracker, food logger, calorie counter, and meal planner—designed to help you easily achieve your health and fitness goals, no matter your diet or fitness level. [ SET & TRACK YOUR MACRO GOALS ] • Create custom daily and meal-level macro goals, including unlimited custom meals, to fit any schedule or diet plan. [ AUTO-CALCULATE SERVING SIZES ] • Automatically calculate serving sizes to hit your specific macro targets with precision. [ LOG FOODS & MEALS IN SECONDS ] • Search a database of over 3M+ verified foods or scan barcodes with the barcode scanner for quick, accurate tracking—and easily copy meals or entire days between dates. [ SCAN NUTRITION LABELS ] • Instantly import nutrition facts by scanning food labels with your camera—no manual entry required. [ TRACK MACROS & NUTRIENTS ] • Get detailed breakdowns of calories, protein, carbs, fats, and more, and customize your view to track the metrics that matter most. [ ANALYZE YOUR PROGRESS ] • Track body weight trends and compare them with your food intake over time using detailed progress reports. [ SHARE MEALS & STAY CONNECTED ] • Share meals, foods, and recipes with friends and family, and view their daily logs for mutual support. [ CONVERT ALCOHOL INTO MACROS ] • Allocate alcohol calories as carbs, fat, or a combination of both, keeping your calorie and macro tracking perfectly aligned. ▶ GET EVEN MORE WITH PREMIUM ◀ [ UNLIMITED DAILY GOALS ] • Set personalized macro targets for specific days, perfect for carb cycling or training and rest days. [ SMARTER FOOD SEARCH ] • Find foods fast using AI—just describe your meal with voice or text, or snap a photo of your plate. [ PERSONALIZED EXPERIENCE ] • Save meal and day notes, and use Extra Meals to track unplanned or one-off meals seamlessly. [ ANALYZE YOUR NUTRIENT TRENDS ] • View nutrient trends and averages over any date range to track long-term progress and insights. [ SAVE & EXPORT DATA ] • Export your meal history to Excel or sync your data to Google Sheets for a deeper analysis of your nutrition. [ IMPORT RECIPES ] • Import recipes from any website, complete with ingredients and step-by-step instructions. [ MACRO MATH CALORIE REPORTING ] Calculate calories based on the actual macros to ensure that calories and macros always match, even when nutrition labels are inconsistent. [ UNLIMITED CONNECTIONS ] • Follow unlimited friends and share your progress, meals, and nutrition insights with your support network. [ VIP SUPPORT ] • Enjoy priority VIP support for Premium subscribers, ensuring your questions and needs are addressed promptly. ▶ SUBSCRIPTION PRICING & TERMS ◀ MacrosFirst is free to download and use, with optional Premium features available through auto-renewing subscriptions. Privacy & Security Policy: https://www.macrosfirst.com/privacy-policy.html Terms of Use: https://www.macrosfirst.com/terms.html
Screenshots
Verdict
Lose It! and MacrosFirst both sit at 4.8 stars, but that hides the real split: 74% of MacrosFirst's written reviews are positive against 54% of Lose It!'s. MacrosFirst also leads on iOS requirement (16.0 vs 18.0). Lose It!'s advantage is ratings volume (783K vs 23K) and chart position (#19 vs #85). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lose It! sells 17 in-app purchases, starting at $9.99 per year and MacrosFirst sells 7 in-app purchases, starting at $11.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.8 for Lose It! against 4.9 for MacrosFirst. That said, the two scores are not equally well evidenced: Lose It! has 783K ratings behind it against 23K, so its average is the more settled of the two. Written reviews are what separate them: 54% of Lose It!'s written reviews are positive against 74% of MacrosFirst's.
Lose It! ships an update every 6 days, MacrosFirst weekly. Both last shipped on October 29, 2026.
| Parameter | Lose It! | MacrosFirst |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (783K ratings) | 4.9 (23K ratings) — better |
| Positive reviews | 54.0% of reviews | 73.9% of reviews — better |
| Number of ratings | 783K — better | 23K |
| Update frequency | Every 6 days — better | Weekly |
| Ads | Yes | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Freemium |
| Best chart rank | #19 — better | #85 |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, Apple Watch |
| Requires iOS | 18.0 | 16.0 — better |
| Further details — not scored | ||
| Size | 227 MB | 212 MB |
| Age rating | 17+ | 12+ |
| Developer | FitNow | MacrosFirst, Inc. |
Customer experience
Lose It!
MacrosFirst
User reviews
Lose It!
From 783K App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Comprehensive food database
- 💡 Helpful for weight loss
- 🚀 Syncs with fitness trackers
- 👍 Customizable goals and tracking
Room to improve
- 🐛 Inaccurate calorie/nutrition data
- 💰 Paywall for basic features
- 📢 Intrusive ads and upselling
- 🐛 Buggy performance issues
- 🔒 Privacy concerns with data sharing
MacrosFirst
From 23K App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Intuitive interface
- 💯 Accurate macro tracking
- 🔍 Extensive food database
- 🔓 Free features without paywall
Room to improve
- 🐛 Occasional bugs and glitches
- 📚 Limited food database for some users
- 🔢 Difficulty adjusting serving sizes
- 🔍 Inaccurate nutrition info for some items
- 🔧 Lacking certain customization options
Bugs and requests
Lose It!
Reported bugs
3 issues- Barcode scanner not working
- Syncing issues with Apple Health
- Freezing and crashing on certain actions
Requested features
5 requests- Add micronutrient tracking
- Improve recipe builder functionality
- Provide more personalized meal plans
- Allow custom unit measurements
- Implement a dark mode option
MacrosFirst
Reported bugs
3 issues- Search function not working properly
- Time zone issues causing date discrepancies
- Scanning feature recording incorrect nutrition info
Requested features
5 requests- Integration with Apple Health
- Ability to share meals/recipes with friends
- Customizable macro goals (e.g., carb cycling)
- Improved reporting and progress tracking
- Option to submit food data corrections
In-app purchases
Lose It!
- Lose It! Premium$9.991 Year
- Lose It! Premium$11.991 Year
- Lose It! Premium$15.991 Year
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- Lose It! Premium$19.991 Year
- Lose It! Premium$23.991 Year
- Lose It! Premium$29.991 Year
- Lose It! Premium Features7 Days trial$29.991 Year
- Lose It! Premium$39.991 Year
- Lose It! Premium Features7 Days trial$39.991 Year
- Lose It! Premium7 Days trial$44.991 Year
- Lose It! Premium7 Days trial$79.991 Year
- Course: Change Your Thinking$9.99
- additional year of premium features$29.99
- year of premium features$39.99
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- Lose It! Premium Lifetime$49.99
- Lose It! Premium Lifetime$59.99
- Lose It! Premium Lifetime Subscription (Discounted)$99.99
MacrosFirst
- MacrosFirst Premium7 Days trial2 variants$11.991 Month
- MacrosFirst Premium14 Days trial2 variants$11.991 Month
- MacrosFirst Premium7 Days trial$41.991 Year
Show 4 moreShow fewer
- MacrosFirst Premium7 Days trial$71.991 Year
- MacrosFirst Premium14 Days trial$71.991 Year
- MacrosFirst Premium7 Days trial$79.991 Year
- MacrosFirst Premium14 Days trial$79.991 Year
Questions
Is Lose It! free?
Is MacrosFirst free?
Which has better reviews, Lose It! or MacrosFirst?
Do Lose It! or MacrosFirst have ads?
Which is updated more often, Lose It! or MacrosFirst?
Which is more popular, Lose It! or MacrosFirst?
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