Comparison

True Potential vs Emma

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

True Potential

Access your finances and investments anytime, anywhere with award-winning technology. Track performance, add to investments with innovative features, and monitor your net wealth. Secure messaging keeps you connected.

Highlights
  • 24/7 investment viewing
  • Performance tracking against goals
  • Add to investments from £1
  • Link assets and investments
  • Track net wealth
  • Secure messaging
Features
Read full description

Our award-winning technology gives you unrivalled access to your finances on-the-go, wherever you are. Use the app to: - View your investments 24/7 - Track performance against your goals - Add to your investments from £1 with world-first impulseSave® technology - Link your assets and investments to track your net wealth - Get in touch through secure messaging

About

Emma

Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.

Highlights
  • Consolidate all accounts
  • Track subscriptions
  • Set budgets
  • Weekly spending reports
  • Overdraft alerts
  • Bank-level security
Features
Currently charting
Read full description

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

Screenshots

True Potential4 screens
Emma4 screens

Verdict

The call

The clearest difference is in-app purchases: True Potential at none against Emma's 11. True Potential also leads on ads (none vs shown) and rating (5.0 vs 4.7). Emma's advantage is ratings volume (1.4K vs 5) and review sentiment (39% vs 21%). On price there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Emma sells 8 in-app purchases, starting at $4.99 per month. True Potential asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

True Potential holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Emma has 1.4K ratings behind it against 5, so its average is the more settled of the two. Written reviews complicate that: 21% of True Potential's written reviews are positive against 39% of Emma's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

True Potential ships an update every 2 weeks, Emma every 6 days. The most recent releases landed on October 23, 2026 and October 22, 2026 respectively.

Scorecard10 real differences · 1 level
True Potential versus Emma: the parameters behind the verdict, then further details
ParameterTrue PotentialEmma
PriceFreeFree
Rating5.0 (5 ratings) — better4.7 (1.4K ratings)
Positive reviews20.7% of reviews38.6% of reviews — better
Number of ratings51.4K — better
Update frequencyEvery 2 weeksEvery 6 days — better
AdsNo — betterYes
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
Best chart rank—#137 — better
DevicesiPhone, iPad, iPod, Apple Watch, Vision Pro — betteriPhone, iPad, iPod
Requires iOS13.0 — better15.1
Further details — not scored
Size208 MB158 MB
Age rating4+4+
DeveloperTrue Potential LLPEmma Technologies LTD.

Customer experience

True Potential

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews92 reviews
Positive20.7%
Neutral10.9%
Negative68.5%

Emma

All ratings1,416 ratings
Positive92.6%
Neutral1.4%
Negative6.0%
Written reviews699 reviews
Positive38.6%
Neutral8.7%
Negative52.6%

Bugs and requests

True Potential

Not enough reviews yet to summarise bugs or requests.

Emma

Reported bugs

4 issues
  • App crashes or freezes frequently
  • Transactions not syncing properly or showing incorrect balances
  • Issues connecting to certain bank accounts
  • Recurring payments not being tracked accurately

Requested features

5 requests
  • Add support for more banks and financial institutions
  • Improve budgeting features with better categorization and goal-setting
  • Provide more customization options for categories and reporting
  • Integrate with investment accounts and track net worth
  • Offer a more affordable pricing model or free tier with core features

In-app purchases

None

True Potential

No in-app purchases

8 purchases

Emma

Subscriptions8
  • Emma Plus Monthly7 Days trial$4.991 Month
  • Emma Pro Monthly7 Days trial$9.991 Month
  • Monthly Pro Subscription7 Days trial$9.991 Month
Show 5 more
  • Emma Pro7 Days trial2 variants$9.991 Month
  • Emma Ultimate7 Days trial$14.991 Month
  • Emma Plus Yearly7 Days trial$41.991 Year
  • Emma Pro7 Days trial2 variants$83.991 Year
  • Subscription7 Days trial$83.991 Year

Questions

Is True Potential free?
True Potential is free to download, with no in-app purchases.
Is Emma free?
Emma is free to download, with in-app purchases available.
Which has better reviews, True Potential or Emma?
True Potential is rated higher. True Potential averages 5.0 out of 5 from 5 ratings, while Emma averages 4.7 from 1.4K ratings.
Do True Potential or Emma have ads?
Emma shows ads; True Potential does not.
Which is updated more often, True Potential or Emma?
True Potential ships an update every 2 weeks, and Emma every 6 days. Most recently, True Potential was updated on October 23, 2026 and Emma on October 22, 2026.

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