Forever 21 vs GUESS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Forever 21
Discover the latest fashion trends and exclusive deals with this shopping app. Enjoy personalized style recommendations, early access to sales, and convenient shopping features. Get instant alerts for new arrivals and restocks.
- App-only exclusives
- Early access to sales
- Personalized style recommendations
- Fast and easy checkout
- Instant alerts for new arrivals
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Shop Forever 21 anytime, anywhere. Discover the latest trends in women's, men's and plus size fashion, from going-out looks to everyday basics, accessories and shoes. YOUR BAG, EVERYWHERE Sign in and your bag follows you between the app and forever21.com, so you can start on one and finish on the other. SAVE WHAT YOU LOVE Tap the heart to add styles to your Wishlist, and find them anytime in your account. Not ready to buy? Move items from your bag to Save for Later and bring them back when you are. SHOP YOUR WAY • Browse new arrivals, trending styles and every category in a few taps • Search, sort and filter to find the right fit • See every color, size and detail before you add to bag • Check out quickly and securely, as a guest or signed in • Unlock offers just for app shoppers when you're signed in STAY IN THE LOOP • Turn on notifications for new arrivals, offers and order updates (optional) • Links from our emails and notifications open right in the app • Track your orders and view your order history in your account Sign in with just your email: we send a one-time code, so there's no password to remember.
GUESS
Access exclusive collections, collaborations, and new arrivals before anyone else. Save favorite styles, build wishlists, and earn rewards through a loyalty program. Enjoy personalized offers and a VIP shopping experience.
- Exclusive collections access
- Personalized wishlists
- Loyalty program integration
- In-app offers
- Digital loyalty card
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The GUESS app is your all-access pass to a VIP shopping experience. Exclusive Perks Be the first to shop special collections, collaborations, and new arrivals. Plus, GUESS List members unlock in-app offers you won’t find anywhere else. Personalized Just for You Save your favorite styles, build your Wishlist, and keep track of your must-have looks anytime, anywhere. Rewards on Repeat Pair the app with our GUESS List loyalty program to earn points, redeem cash rewards, and access your digital card for the ultimate shopping experience. Download today and enjoy 15% Off + Free Shipping on your first in-app purchase.
Screenshots
Verdict
The clearest difference is rating: Forever 21 at 4.8 against GUESS's 2.9. Forever 21 also leads on review sentiment (55% vs 14%) and monetization model (free vs free with in-app purchases). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Forever 21 holds the better App Store score, 4.8 against 2.9. That said, the two scores are not equally well evidenced: Forever 21 has 473K ratings behind it against 245, so its average is the more settled of the two. Written reviews point the same way: 55% of Forever 21's written reviews are positive against 14% of GUESS's.
Forever 21 ships an update monthly, GUESS every 6 weeks. The most recent releases landed on October 31, 2026 and October 29, 2026 respectively.
| Parameter | Forever 21 | GUESS |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (473K ratings) — better | 2.9 (245 ratings) |
| Positive reviews | 54.7% of reviews — better | 14.3% of reviews |
| Number of ratings | 473K — better | 245 |
| Update frequency | Monthly — better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 16.0 — better | 16.6 |
| Further details — not scored | ||
| Size | 29 MB | 6 MB |
| Age rating | 4+ | 12+ |
| Developer | Forever 21, Inc. | GUESS?, Inc. |
Customer experience
Forever 21
GUESS
User reviews
Forever 21
From 473K App Store ratingsWhat we love
- 🚀 Easy to use
- 💡 Variety of styles
- 👍 User-friendly layout
Room to improve
- 🐛 App crashes and bugs
- 🔍 Difficult to navigate and search
- 📦 Shipping and delivery issues
- 👎 Poor customer service
GUESS
From 245 App Store ratingsWhat we love
- 👗 Wide variety of clothing selection
- 💬 Personal stylist chat feature
- 🎁 Rewards/loyalty points program
- 📱 Mobile shopping convenience
- 🎯 Personalized style recommendations
Room to improve
- 🐛 Frequent app crashes and force closes
- ⏳ Slow loading times and lag
- 🔄 Poor navigation without back button
- 🔐 Persistent login and authentication issues
- 💾 Data not saving (wishlist, cart, preferences)
Bugs and requests
Forever 21
Reported bugs
4 issues- App freezes and crashes
- Incorrect or missing address options
- Items showing as out of stock when in cart
- Inconsistent login and account management
Requested features
4 requests- Add support for Canada and other countries
- Improve search functionality and filtering options
- Provide more detailed sizing information
- Allow reviews with photos and videos
GUESS
Reported bugs
18 issues- App crashes when scrolling too quickly
- Login fails with correct credentials
- Shopping cart items disappear or become inaccessible
- Wish list items not loading or saving
- Rewards points not crediting to account
Show 13 moreShow fewer
- User gets logged out unexpectedly
- Content loading error messages
- Checkout process loops or fails
- Promotional codes not working
- Purchase history not displaying
- App won't open or gets stuck on loading screen
- Duplicate items appearing in cart
- Size chart not loading
- Order tracking not working
- Points not syncing between app and account
- App incompatible with newer phone models (Pro Max)
- Password reset functionality broken
- App crashes during payment processing
Requested features
13 requests- Add functional back button for navigation
- Fix and restore spin wheel points challenge
- Allow profile editing (gender, account info)
- Improve wish list functionality and access
- Better product descriptions and size guides
Show 8 moreShow fewer
- Model height and size information
- Customer reviews and ratings on products
- QR code scanner for in-store items
- Easier customer service contact options
- Better promotional code application
- Expand geographic availability beyond USA/Canada
- Improve rewards points tracking and application
- Better order tracking functionality
In-app purchases
Forever 21
No in-app purchases
GUESS
No in-app purchases
