Express vs GUESS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Express
Discover fashion tailored to your lifestyle with a wide selection of clothing and the latest trends. Manage your rewards, access exclusive offers, and enjoy a streamlined checkout experience.
- Access Express Insider rewards
- Exclusive offers
- Browse all styles and trends
- Faster checkout
- Inspires self-expression
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Tap into fashion that fits your lifestyle—with clothes designed with you, for you. Easily access: • Your Express Insider rewards & exclusive offers. • Every Express style & the latest trends. • Faster checkout & so much more. We inspire self-expression and create confidence so you can dream big and dress accordingly. #ExpressYou Tell us what you think. Send your feedback to: customerservice@express.com Disclaimer: Free Shipping & Returns offer is valid on orders placed at express.com for U.S. Standard Shipping. No promo code required to redeem free shipping, just select Standard Shipping during checkout. If an expedited shipping method is chosen, Second Day Delivery or Overnight Delivery, the stated shipping and handling fees will apply. Offer is subject to change without notice. Not valid on Express Marketplace items, Style Trial transactions or previous purchases. Gift cards are shipped separately from merchandise items; there is no shipping & handling charge for gift cards delivered via Standard Delivery. When a single order results in multiple shipments, the shipping and handling charge only applies to the first package shipped. There is no additional charge for subsequent shipments for the same order.
GUESS
Access exclusive collections, collaborations, and new arrivals before anyone else. Save favorite styles, build wishlists, and earn rewards through a loyalty program. Enjoy personalized offers and a VIP shopping experience.
- Exclusive collections access
- Personalized wishlists
- Loyalty program integration
- In-app offers
- Digital loyalty card
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The GUESS app is your all-access pass to a VIP shopping experience. Exclusive Perks Be the first to shop special collections, collaborations, and new arrivals. Plus, GUESS List members unlock in-app offers you won’t find anywhere else. Personalized Just for You Save your favorite styles, build your Wishlist, and keep track of your must-have looks anytime, anywhere. Rewards on Repeat Pair the app with our GUESS List loyalty program to earn points, redeem cash rewards, and access your digital card for the ultimate shopping experience. Download today and enjoy 15% Off + Free Shipping on your first in-app purchase.
Screenshots
Verdict
The clearest difference is review sentiment: Express at 71% against GUESS's 14%. Express also leads on rating (4.5 vs 2.9) and ratings volume (23K vs 243). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Express holds the better App Store score, 4.5 against 2.9. That said, the two scores are not equally well evidenced: Express has 23K ratings behind it against 243, so its average is the more settled of the two. Written reviews point the same way: 71% of Express's written reviews are positive against 14% of GUESS's.
Express ships an update every 9 days, GUESS every 6 weeks. Both last shipped on October 3, 2026.
| Parameter | Express | GUESS |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (23K ratings) — better | 2.9 (243 ratings) |
| Positive reviews | 71.3% of reviews — better | 14.4% of reviews |
| Number of ratings | 23K — better | 243 |
| Update frequency | Every 9 days — better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 16.0 — better | 16.6 |
| Further details — not scored | ||
| Size | 109 MB | 4 MB |
| Age rating | 12+ | 12+ |
| Developer | Express, Inc. | GUESS?, Inc. |
Customer experience
Express
GUESS
User reviews
Express
From 23K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality clothes
- 💳 Convenient rewards program
Room to improve
- 🐛 Glitchy and buggy app
- 🛒 Items disappearing from cart
- 🔍 Unreliable search and filters
- 🔑 Login and account issues
- 💳 Payment problems
GUESS
From 243 App Store ratingsWhat we love
- 👗 Wide variety of clothing selection
- 💬 Personal stylist chat feature
- 🎁 Rewards/loyalty points program
- 📱 Mobile shopping convenience
- 🎯 Personalized style recommendations
Room to improve
- 🐛 Frequent app crashes and force closes
- ⏳ Slow loading times and lag
- 🔄 Poor navigation without back button
- 🔐 Persistent login and authentication issues
- 💾 Data not saving (wishlist, cart, preferences)
Bugs and requests
Express
Reported bugs
4 issues- App crashes frequently
- Back button disappearing
- Incorrect order processing and shipping
- Rewards and points not updating properly
Requested features
4 requests- Add wishlist or save for later feature
- Improve app stability and performance
- Better sync between app and website
- Provide more detailed product information
GUESS
Reported bugs
18 issues- App crashes when scrolling too quickly
- Login fails with correct credentials
- Shopping cart items disappear or become inaccessible
- Wish list items not loading or saving
- Rewards points not crediting to account
Show 13 moreShow fewer
- User gets logged out unexpectedly
- Content loading error messages
- Checkout process loops or fails
- Promotional codes not working
- Purchase history not displaying
- App won't open or gets stuck on loading screen
- Duplicate items appearing in cart
- Size chart not loading
- Order tracking not working
- Points not syncing between app and account
- App incompatible with newer phone models (Pro Max)
- Password reset functionality broken
- App crashes during payment processing
Requested features
13 requests- Add functional back button for navigation
- Fix and restore spin wheel points challenge
- Allow profile editing (gender, account info)
- Improve wish list functionality and access
- Better product descriptions and size guides
Show 8 moreShow fewer
- Model height and size information
- Customer reviews and ratings on products
- QR code scanner for in-store items
- Easier customer service contact options
- Better promotional code application
- Expand geographic availability beyond USA/Canada
- Improve rewards points tracking and application
- Better order tracking functionality
In-app purchases
Express
No in-app purchases
GUESS
No in-app purchases
