Comparison

Instagram vs EZVIZ

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Instagram

Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

Highlights
  • Short-form video creation and discovery (Reels)
  • Ephemeral content sharing (Stories & Notes)
  • Private group chats (Close Friends)
  • Personalized content feeds (Explore)
  • Customizable posts with templates and filters
  • Discover brands and shop products
Features
Read full description

Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies: https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

About

EZVIZ

Manage your security cameras and smart home devices remotely from anywhere in the world. Receive instant motion detection alerts and take action to protect your home, business, and loved ones. View live streams, playback recordings, and communicate using two-way audio.

Highlights
  • View live HD streams remotely
  • Night vision with IR light
  • Playback recorded videos
  • Two-way audio communication
  • Instant motion detection alerts
  • Customizable detection zones
  • Device sharing with family
Features
Read full description

EZVIZ – Security Video For Smart Life The EZVIZ app is designed to work with our series of Security Cameras and other Smart Home products. By using this app, it is so easy to manage your camera and other smart home devices remotely from across the globe any time. You can get full access and remote control of all devices functions at fingertips, and take necessary actions to ensure the safety of your homes, businesses and loved ones when receiving immediate motion detection alerts on your phone. Key features: - View high-definition live stream from anywhere - See in the dark with IR light on - Playback recorded videos with CloudPlay or an SD card - Talk via Two-Way Audio - Get instant alerts when motion is detected - Customize detection zones and sensitivity - Set schedules to record the moments that matter - Share devices with friends and family Permission Settings Description The EZVIZ APP requires the following permissions. All requested permissions are “optional”. You can still use the service normally even if you decline. - Nearby Devices 1. Scan and discover nearby Bluetooth devices for pairing when adding a device. - Microphone 1. Enable real-time voice calls with devices 2. Use voice-changing and pet voice-changing features 3. Record custom voice clips as the device alert tone 4. Use speech-to-text for quick input - Photos & Videos 1. Select QR code images from the album for recognition when adding devices 2. Save screenshots and video recordings of device live feeds locally 3. Upload a personal avatar for account display 4. Submit feedback and report issues with screenshots - Notifications 1. Receive device alarms, motion detection alerts, and other message reminders - Contacts 1. Add emergency contacts for the one-tap alarm feature - Location 1. Obtain the current Wi-Fi name (SSID) to assist with device network setup 2. Automatically locate your city on the city selection page * The location data is used locally on your device only and is never uploaded to the cloud. - Camera 1. Scan QR codes to add devices 2. Take photos and upload them as personal avatars Contact Us Technical Support: support@ezvizlife.com General Enquiries: info@ezvizlife.com

Screenshots

Instagram4 screens
EZVIZ4 screens

Verdict

The call

Instagram and EZVIZ both sit at 4.7 stars, but that hides the real split: 70% of EZVIZ's written reviews are positive against 31% of Instagram's. EZVIZ also leads on in-app purchases (none vs 12). Instagram's advantage is ratings volume (30M vs 30K) and chart position (#3 vs #165). On price, rating, ads and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month. EZVIZ asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Instagram against 4.7 for EZVIZ. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 30K, so its average is the more settled of the two. Written reviews are what separate them: 31% of Instagram's written reviews are positive against 70% of EZVIZ's.

UpkeepUpdate frequency

Instagram ships an update weekly, EZVIZ fortnightly. Both last shipped on September 27, 2026.

Scorecard5 real differences · 6 level
Instagram versus EZVIZ: the parameters behind the verdict, then further details
ParameterInstagramEZVIZ
PriceFreeFree
Rating4.7 (30M ratings)4.7 (30K ratings)
Positive reviews31.4% of reviews70.5% of reviews — better
Number of ratings30M — better30K
Update frequencyWeekly — betterFortnightly
AdsYesYes
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#3 — better#165
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.315.1 — better
Further details — not scored
Size583 MB685 MB
Age rating12+4+
DeveloperInstagram, Inc.EZVIZ Inc.

Customer experience

Instagram

All ratings29,507,938 ratings
Positive92.5%
Neutral2.4%
Negative5.1%
Written reviews20,327 reviews
Positive31.4%
Neutral7.0%
Negative61.6%

EZVIZ

All ratings29,509 ratings
Positive92.8%
Neutral2.7%
Negative4.4%
Written reviews968 reviews
Positive70.5%
Neutral7.1%
Negative22.4%

User reviews

Instagram

From 30M App Store ratings

What we love

  • 💕 Excellent way to connect with friends and family
  • 🌍 Ability to discover new content and accounts
  • 🎨 Great platform for artists and creators to showcase their work
  • 🤝 Helps small businesses promote their products

Room to improve

  • 🐛 Frequent bugs and glitches
  • 🤖 Overly aggressive AI moderation leading to unfair account suspensions
  • 🔒 Poor customer support and lack of transparency around account issues
  • 📊 Declining organic reach and push towards paid advertising
  • 🔀 Confusing layout changes that make the app less user-friendly

EZVIZ

From 30K App Store ratings

What we love

  • 📽️ Excellent video quality
  • 🔒 Reliable security features
  • 🌍 Useful for remote monitoring
  • 🔧 Easy setup and configuration
  • 💡 Helpful app features (e.g., two-way audio, motion detection)

Room to improve

  • 🐛 Frequent app crashes and freezes
  • 🔍 Overly sensitive motion detection
  • 🔌 Connectivity issues and camera disconnections
  • 💰 Expensive cloud storage subscription
  • 🕰️ Slow live view and video playback

Bugs and requests

Instagram

Reported bugs

4 issues
  • Unable to post or view videos due to app crashing
  • Saved posts and drafts randomly disappearing
  • Notifications not working or showing outdated information
  • Inability to log in or switch between multiple accounts

Requested features

4 requests
  • Ability to edit/delete individual photos from a multi-photo post
  • Option to view posts in chronological order instead of algorithmic feed
  • Better tools for small businesses to manage and grow their presence
  • Improved accessibility features for users with disabilities

EZVIZ

Reported bugs

5 issues
  • App login issues and frequent log-outs
  • Incorrect or missing video timestamps
  • Inability to view live feed or recordings
  • Incompatibility with certain iOS versions
  • Unreliable geofencing and automation features

Requested features

5 requests
  • Improved motion detection with person/object recognition
  • Ability to quickly arm/disarm individual cameras
  • Native iPad app support with optimized layout
  • Customizable notification settings and schedules
  • Easier video clip downloading and sharing

In-app purchases

3 purchases

Instagram

Subscriptions1
  • Meta Verified Standard9 variants$14.991 Month
One-time2
  • Instagram Badge$0.99
  • Instagram Badge$4.99
None

EZVIZ

No in-app purchases

Questions

Is Instagram free?
Instagram is free to download, with in-app purchases available.
Is EZVIZ free?
EZVIZ is free to download, with no in-app purchases.
Which has better reviews, Instagram or EZVIZ?
Instagram and EZVIZ are both rated 4.7 out of 5 on the App Store, from 30M and 30K ratings respectively.
Do Instagram or EZVIZ have ads?
Both Instagram and EZVIZ show ads.
Which is updated more often, Instagram or EZVIZ?
Instagram ships an update weekly, and EZVIZ fortnightly. Most recently, Instagram was updated on September 27, 2026 and EZVIZ on September 27, 2026.
Which is more popular, Instagram or EZVIZ?
Instagram currently peaks at #3 in the App Store charts, and EZVIZ at #165. Chart position reflects recent download velocity rather than total install base.

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