PizzaExpress™ vs itsu rewards
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PizzaExpress™
This app rewards loyal customers with free food and exclusive benefits. Earn stamps by dining in, ordering delivery, or even purchasing supermarket pizzas to unlock new reward tiers. It also allows you to book tables, browse the menu, and manage your bill.
- Earn free rewards with Pizza Stamps
- Unlock new reward tiers
- Scan QR codes for stamps
- Scan supermarket pizzas for stamps
- Find and book tables
- Browse the menu
- Check in and split bills
Read full descriptionHide full description
Earn your slice of the good life. PizzaExpress Club is your way to get free rewards every time you dine. Earn Pizza Stamps every time you eat with PizzaExpress, and you’ll unlock new tiers with more free rewards for you to enjoy again and again. Here’s how it works: • Get free Dough Balls ‘PizzaExpress’ just for joining the club. • Earn Pizza Stamps by dining in our restaurants, ordering online via PizzaExpress or buying our chilled supermarket pizzas. • Collect Pizza Stamps and go from bronze, to silver, to gold tier to earn more rewards. • As a PizzaExpress Club member, get rewarded every time you dine for a whole year. And you can also use your PizzaExpress app to: • Find and book a table whilst you’re on the go. • Browse our menu to see our latest delicious food and drinks. • Check-in to your table, order via the app and pay your bill – you can also split the bill evenly or by item. • Stay up to date with Pizza News about our offers, seasonal menus, and live events in our restaurants.
itsu rewards
Earn rewards for your purchases at this Asian-inspired food establishment. Collect butterflies with qualifying spends to unlock free snacks, drinks, and meals. Get a complimentary miso soup or edamame on your first visit.
- Earn butterflies with purchases
- Redeem butterflies for free snacks
- Redeem butterflies for free drinks
- Redeem butterflies for free meals
- Free miso soup/edamame on first visit
- Discover menu items
Read full descriptionHide full description
The more you itsu, the more we give you Collect butterflies every time you spend £5 or more. When you've collected 3 butterflies, we'll give you a free snack or drink. 5 butterflies and we'll give you free gyoza. 7 butterflies and we'll give you a free meal. Download the app, and we'll give you a free miso soup or edamame on your first visit when you spend E5. Discover our delicious menu of health[ier] Asian inspired food, grab the app & get collecting! Whether you're craving chicken teriyaki or seeking a salmon full house, it's time to eat beautiful for free
Screenshots
Verdict
The clearest difference is ratings volume: PizzaExpress™ at 21K against itsu rewards's 2. itsu rewards's advantage is rating (5.0 vs 4.7). On price, review sentiment, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
itsu rewards holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: PizzaExpress™ has 21K ratings behind it against 2, so its average is the more settled of the two. Written reviews split almost evenly too, at 17% and 17% positive.
Both ship on a similar rhythm, roughly every 2 months. The most recent releases landed on October 20, 2026 and October 16, 2026 respectively.
| Parameter | PizzaExpress™ | itsu rewards |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (21K ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 16.7% of reviews | 17.5% of reviews — better |
| Number of ratings | 21K — better | 2 |
| Update frequency | Every 2 months | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone |
| Requires iOS | 16.6 — better | 17.6 |
| Further details — not scored | ||
| Size | 79 MB | 55 MB |
| Age rating | 12+ | 12+ |
| Developer | pizza express restaurants ltd | ITSU LIMITED |
Customer experience
PizzaExpress™
itsu rewards
User reviews
PizzaExpress™
From 21K App Store ratingsWhat we love
- 💰 Excellent rewards and discounts that significantly reduce bills
- 👍 Intuitive and user-friendly interface design
- 🎨 Visually appealing and well-crafted app aesthetics
- 💳 Convenient payment options including Apple Pay and bill splitting
- 🏆 Effective loyalty program with multiple membership tiers
Room to improve
- 🐛 Frequent login and authentication failures
- 📧 Verification emails not being delivered
- 🔄 Constant forced updates required to use app
- ❌ QR code scanning crashes the app
- 🚫 Check-in functionality regularly fails
itsu rewards
From 2 App Store ratingsWhat we love
- 👍 Great food quality
- 👍 Friendly and helpful staff (mentioned in some reviews)
- 👍 Loyalty scheme concept is liked
- 👍 Build your own sushi feature is revolutionary (one mention)
- 👍 Easy to use for some users
Room to improve
- 🐛 App frequently crashes
- 🐛 Loyalty stamps not registering/disappearing
- 🐛 Poor reward visibility/management
- 🐛 Unable to register/login
- 🐛 App not intuitive/difficult to use
Bugs and requests
PizzaExpress™
Reported bugs
17 issues- Login verification codes not sent or delayed
- Password reset emails not arriving
- App crashes when scanning QR codes
- Check-in feature not working across multiple restaurants
- App freezes on payment page
Show 12 moreShow fewer
- Location detection fails requiring manual postcode entry
- Rewards not applying at checkout despite eligibility
- App crashes on older iOS/iPadOS versions
- Collection ordering page greyed out and unresponsive
- Voucher scanning not working
- Chat support failing to load
- Delivery address selection wipes basket contents
- App hangs during registration process
- Notification spam with excessive ads
- Incompatibility with certain iPhone models
- Bill splitting functionality issues
- Email address change not supported in-app
Requested features
10 requests- Ability to remove toppings from pizzas during ordering
- Dark mode option
- Ability to cancel orders through the app
- Save credit card details for future transactions
- Custom tip amount entry at payment
Show 5 moreShow fewer
- Share postcode with invited guests
- Customizable favorite restaurant selection
- Faster email verification process
- Better integration with Apple Pay and payment systems
- Improved rewards clarity and compatibility information
itsu rewards
Reported bugs
60 issues- Keyboard box blocking bottom of screen during signup
- App doesn't always update order screens
- Cannot see rewards, only most recent
- Lost rewards when trying to save them
- Cannot see free meal gift after claiming free drink
Show 55 moreShow fewer
- Unable to add student email despite confirmation code
- App automatically logs out after adding student email
- Cannot add points if app code forgotten
- App not intuitive, cannot see recent purchases
- Cannot scan barcode to pay and redeem awards
- App doesn't always update
- Lost 4 reward meals
- Cannot see what rewards you have
- App changed to '1 gift available' but wouldn't let me claim
- Student discount keeps getting wiped
- No points for noodle pots
- App not allowing anything other than viewing rewards and details
- App crashes when trying to login
- App crashes on login
- Loyalty stamps don't work properly
- Three stamps have not gone through
- App doesn't work majority of times
- Spend over £20 gives only one stamp
- Stamps not coming through after purchases
- All collected stamps wiped clean after update
- Stamps aren't collecting
- App does not allow you to scan
- Click and collect order says too busy
- App regularly crashes
- Loyalty rewards are annoying, stamps not registering correctly
- Loyalty is rewarded by not collecting stamps properly
- Unable to register or reset password
- App is glitchy, Wi-Fi signals not allowing payment/stamping
- False advertising/staff not trained on app rewards
- App not showing free meal despite earning it
- White screen when paying/scanning code
- No code to scan, no points
- App stopped working, won't let me sign in on Apple sign in
- Wiped loyalty points
- App stopped working
- Click and collect function removed
- App doesn't open
- Bad Gateway error on first use
- Only received one butterfly for £13 spend
- Doesn't work, creates account and then kicks out
- App crashes on login
- Loyalty stamps don't work
- Three stamps have not gone through
- App doesn't work majority of times
- Spend over £20 gives only one stamp
- Stamps not coming through
- All collected stamps wiped clean
- Stamps aren't collecting
- App does not allow you to scan
- Click and collect order says too busy
- App regularly crashes
- Loyalty rewards are annoying
- Loyalty is rewarded by not collecting stamps properly
- Unable to register or reset password
- App is glitchy
Requested features
13 requests- Allow adding points if app code forgotten
- Enable scanning receipt QR code for purchases
- Improve reward visibility and management
- Fix student discount issues
- Add menu viewing functionality
Show 8 moreShow fewer
- Restore click and collect function
- Allow scanning receipt for points
- Provide a help/contact us feature
- Allow user to choose free meal based on average price
- Make app available in all regions (Scotland)
- Fix UI issues like keyboard blocking
- Allow registration/login without account existing error
- Fix password reset email delivery
In-app purchases
PizzaExpress™
No in-app purchases
itsu rewards
No in-app purchases
