Comparison

Lloyds Mobile Banking vs Emma

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Lloyds Mobile Banking

Manage your finances with confidence, access banking services, and track spending in real-time. Apply for new accounts, block subscriptions, and get support anytime. Offers cashback and savings tools.

Highlights
  • Manage accounts and view transactions
  • Pay bills and transfer money
  • Apply for new bank accounts
  • Block and cancel subscriptions
  • Request and receive payments
  • Spending insights and budgeting tools
  • Earn cashback with Everyday Offers
  • Freeze and unfreeze cards
Features
Read full description

BE THE BOSS OF YOUR MONEY Manage your money with confidence, whenever and wherever you need. Join our 10 million App users – get the app and get started. Seeing your balance, paying a bill or checking your transactions are just the start. Here’s some of the great stuff we’ve got going on in the App. SPEND? SAVE? BORROW? INSURE? INVEST? APPLY IN THE APP TODAY - Not yet banking with us? Don’t worry – download the App, it’s the quickest and easiest way to apply for a bank account with us. - You can share documents with us in real-time using your built-in camera to complete your application quickly. TAKE CONTROL OF YOUR EVERYDAY SPENDING - Ever fallen into the subscription trap after that free trial? See, block and cancel subscriptions anytime. - Need to settle up or transfer money fast? With Faster Payments you can sort it in quick time. - Splitting the bill? Friend forgot their card? Request and receive money you’re owed from family and friends using ‘Request a Payment’. - Get support all day and night, every day. STAY IN THE KNOW WITH REAL TIME INSIGHTS - Know what’s going on with your money in real-time, with upcoming payments and instant notifications when money’s coming in and going out. - Wondering where your money goes? See where you’re spending and where you might be able to save, with Spending Insights. MAKE YOUR MONEY WORK HARDER FOR YOU - Enjoy a cheeky bargain or three with Everyday Offers. Earn cashback of up to 15% from a range of retailers with our current accounts and credit cards. - Turn your pennies to pounds – using ‘Save the Change’. We’ll round up your debit card spend to the nearest pound and move it into a chosen savings account with us. - Keep track of your credit score for free, with helpful tips and tools to improve it. KEEPING YOU AND YOUR MONEY SAFE - Use your fingerprint or face to login - it’s the fastest and most secure way to bank. - Whether your card is lost, stolen or turned into a chew toy, you can relax knowing you can freeze it, unfreeze it or order a new one in seconds. - With the latest security tech we keep your money safe and stop those pesky hackers in their tracks. - Your eligible deposits with Lloyds are protected up to £85,000 by the Financial Services Compensation Scheme. Find out more at lloydsbank.com/FSCS LEAVE US A REVIEW ABOUT OUR APP We’re always ready to listen and make things better for you. Lloyds and Lloyds Bank are trading names of Lloyds Bank Plc (registered in England and Wales (no. 2065), registered office: 25 Gresham Street, London EC2V 7HN). Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 119278. The app is available to customers with a UK personal bank account and valid registered phone number. LEGAL INFORMATION This app is designed and intended for Lloyds UK customers to access and service UK personal products, and for customers of Lloyds Bank Corporate Markets plc, using the business names Lloyds Bank International and Lloyds Bank International Private Banking, to access and service personal products held in Jersey, Guernsey and the Isle of Man. It should only be downloaded for this purpose. While the app can be downloaded from App Stores outside the UK, this does not mean we are inviting, offering or recommending you engage in any transactions or establish a customer relationship with Lloyds or Lloyds Bank Corporate Markets plc. Any confirmation that our product or service complies with European Union law is made to Apple to meet this legal requirement. This does not imply any representation, warranty, or statement to you and should not be relied upon for entering into any contract.

About

Emma

Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.

Highlights
  • Consolidate all accounts
  • Track subscriptions
  • Set budgets
  • Weekly spending reports
  • Overdraft alerts
  • Bank-level security
Features
Currently charting
Read full description

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

Screenshots

Lloyds Mobile Banking4 screens
Emma4 screens

Verdict

The call

The clearest difference is in-app purchases: Lloyds Mobile Banking at none against Emma's 10. Lloyds Mobile Banking also leads on ads (none vs shown) and review sentiment (61% vs 38%). Emma's advantage is update cadence (every 6 days vs fortnightly) and chart position (#195 vs unranked). On price, rating, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Emma sells 8 in-app purchases, starting at $4.99 per month. Lloyds Mobile Banking asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Lloyds Mobile Banking holds the better App Store score, 4.9 against 4.7. That said, the two scores are not equally well evidenced: Lloyds Mobile Banking has 21K ratings behind it against 1.4K, so its average is the more settled of the two. Written reviews point the same way: 61% of Lloyds Mobile Banking's written reviews are positive against 38% of Emma's.

UpkeepUpdate frequency

Lloyds Mobile Banking ships an update fortnightly, Emma every 6 days. The most recent releases landed on November 7, 2026 and November 6, 2026 respectively.

Scorecard7 real differences · 4 level
Lloyds Mobile Banking versus Emma: the parameters behind the verdict, then further details
ParameterLloyds Mobile BankingEmma
PriceFreeFree
Rating4.9 (21K ratings) — better4.7 (1.4K ratings)
Positive reviews61.4% of reviews — better38.3% of reviews
Number of ratings21K — better1.4K
Update frequencyFortnightlyEvery 6 days — better
AdsNo — betterYes
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
Best chart rank—#195 — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.015.1 — better
Further details — not scored
Size575 MB161 MB
Age rating4+4+
DeveloperLloyds Banking GroupEmma Technologies LTD.

Customer experience

Lloyds Mobile Banking

All ratings20,874 ratings
Positive97.3%
Neutral1.3%
Negative1.4%
Written reviews3,989 reviews
Positive61.4%
Neutral6.1%
Negative32.5%

Emma

All ratings1,422 ratings
Positive92.6%
Neutral1.4%
Negative6.0%
Written reviews716 reviews
Positive38.3%
Neutral8.5%
Negative53.2%

User reviews

Lloyds Mobile Banking

From 21K App Store ratings

What we love

  • 👍 Easy to use
  • 🚀 Fast and efficient
  • 🔒 Secure banking
  • 💡 Convenient mobile banking
  • 👍 Intuitive interface

Room to improve

  • 🐛 Crashes and stability issues
  • 🔍 Cluttered and confusing interface
  • 🔍 Outdated design
  • 🔍 Limited functionality compared to competitors
  • 🔍 Difficult to navigate

Emma

From 1.4K App Store ratings

What we love

  • 👍 Helpful for budgeting and tracking spending
  • 🚀 Efficient at categorizing transactions
  • 💡 Useful for detecting subscriptions and recurring payments
  • 👍 Intuitive and user-friendly interface
  • 👍 Provides good financial insights and analytics

Room to improve

  • 🔒 Concerns about data privacy and security
  • 💰 Expensive subscription model, features locked behind paywall
  • 🐛 Syncing issues, transactions not always accurately categorized
  • 🔍 Difficult to cancel subscription or delete account
  • 📢 Aggressive upselling and notifications

Bugs and requests

Lloyds Mobile Banking

Reported bugs

4 issues
  • Authentication issues
  • Inconsistent performance across devices
  • Inability to update contact information
  • Delayed transaction notifications

Requested features

6 requests
  • Dark mode option
  • Ability to customize app layout
  • Integration with password managers
  • Enhanced transaction history and analytics
  • Support for international accounts
Show 1 more
  • Improved accessibility features

Emma

Reported bugs

4 issues
  • App crashes or freezes frequently
  • Transactions not syncing properly or showing incorrect balances
  • Issues connecting to certain bank accounts
  • Recurring payments not being tracked accurately

Requested features

5 requests
  • Add support for more banks and financial institutions
  • Improve budgeting features with better categorization and goal-setting
  • Provide more customization options for categories and reporting
  • Integrate with investment accounts and track net worth
  • Offer a more affordable pricing model or free tier with core features

In-app purchases

None

Lloyds Mobile Banking

No in-app purchases

8 purchases

Emma

Subscriptions8
  • Emma Plus Monthly7 Days trial$4.991 Month
  • Emma Pro Monthly7 Days trial$9.991 Month
  • Monthly Pro Subscription7 Days trial$9.991 Month
Show 5 more
  • Emma Pro7 Days trial2 variants$9.991 Month
  • Emma Ultimate7 Days trial$14.991 Month
  • Emma Plus Yearly7 Days trial$41.991 Year
  • Emma Pro7 Days trial2 variants$83.991 Year
  • Subscription7 Days trial$83.991 Year

Questions

Is Lloyds Mobile Banking free?
Lloyds Mobile Banking is free to download, with no in-app purchases.
Is Emma free?
Emma is free to download, with in-app purchases available.
Which has better reviews, Lloyds Mobile Banking or Emma?
Lloyds Mobile Banking is rated higher. Lloyds Mobile Banking averages 4.9 out of 5 from 21K ratings, while Emma averages 4.7 from 1.4K ratings.
Do Lloyds Mobile Banking or Emma have ads?
Emma shows ads; Lloyds Mobile Banking does not.
Which is updated more often, Lloyds Mobile Banking or Emma?
Lloyds Mobile Banking ships an update fortnightly, and Emma every 6 days. Most recently, Lloyds Mobile Banking was updated on November 7, 2026 and Emma on November 6, 2026.

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