Comparison

Heinemann vs MOIA

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Heinemann

Explore duty-free shopping, lifestyle inspiration, and exclusive travel retail offers. Discover products, promotions, and partner benefits before your trip. Shop online for cosmetics, spirits, and wines with convenient home delivery or airport collection.

Highlights
  • Duty-free shopping inspiration
  • Exclusive content and trends
  • Airport store discovery
  • Online shopping for travelers
  • Click & Collect service
  • Loyalty program benefits
Read full description

Your personal companion for duty-free shopping, lifestyle and inspiration! Discover a world of inspiration and exclusive content as you embark on your Heinemann duty-free shopping journey! LET YOURSELF BE INSPIRED Experience a fascinating journey through our carefully curated content. From stories that capture the beauty and diversity of our world, to the latest trends and novelties, to useful knowledge and creative tutorials. DISCOVER THE HEINEMANN WORLD Explore our stores at your departure airport even before your journey begins. Find out about current promotions at your departure airport and benefit from exclusive advantages from our partners. SHOP ONLINE Discover our selection of high-quality cosmetics, exquisite spirits, first-class wines and be inspired by our products available exclusively for travelers - our coveted Heinemann Exclusives and Travel Exclusives. Place your order directly in our app and collect it directly from the Click&Collect counter on the day of departure. ENJOY EXCLUSIVE BENEFITS As a member of our Heinemann X ME program, you get access to exclusive coupons and promotions. Collect loyalty points and benefit from offers and services from our partners at various airports.

About

MOIA

This app offers a shared, electric shuttle service for convenient city travel. Book rides, enjoy private seats with amenities, and pay easily. It's an eco-friendly alternative to public transport and taxis, reducing traffic and costs.

Highlights
  • Shared electric shuttle rides
  • App-based booking and payment
  • Comfortable private seats
  • In-ride Wi-Fi and USB charging
  • Zero-emission travel
  • Transparent pricing and arrival times
Features
Read full description

In Hamburg, MOIA gets you to your destination with ease, whether you’re heading to the central station, your train, or your favorite spot in the city. Leave your car behind, book your ride in the app, and pay by credit card, PayPal, or Apple Pay. If you usually ride a bike or scooter, our fully electric MOIA is a locally CO₂-emission-free alternative – with no transfers on public transport and no hunting for a parking space. Instead, you’ll get privacy seats, Wi-Fi, and USB ports to charge your devices. You’ll share the ride with up to five others, which keeps things affordable. The app shows the price, your MOIA stop, and estimated arrival time before you book. That saves you the stress – and here’s how it works: • Download the MOIA app and sign up • Enter your starting point and destination • Add a credit card, PayPal, or Apple Pay account • Request and book your ride • Get on at a MOIA stop near you • Share your ride and arrive for less What’s so great about it? It’s simple: up to six people going in the same direction ride together – the perfect alternative alongside trains and public transport for trips that would otherwise be driven individually. Our vision: Smart mobility that more people can access. MOIA’s benefits for everyone: • Relaxed, comfortable, safe rides • Privacy seats, Wi-Fi, and USB ports • Fully electric and quiet rides through the city • No stress, no transfers, no parking hassle • 100 % locally CO₂-emission-free, no exhaust emissions during the ride • Easy to book via app from almost anywhere • Price and arrival time shown before booking • Nearby stops and short waiting times Got questions or feedback? Drop us a message at info@moia.io Or visit http://ride.moia.io

Screenshots

Heinemann4 screens
MOIA4 screens

Verdict

The call

Heinemann and MOIA both sit at 4.9 stars, but that hides the real split: 95% of MOIA's written reviews are positive against 26% of Heinemann's. MOIA also leads on ratings volume (635 vs 48). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for Heinemann against 4.9 for MOIA. That said, the two scores are not equally well evidenced: MOIA has 635 ratings behind it against 48, so its average is the more settled of the two. Written reviews are what separate them: 26% of Heinemann's written reviews are positive against 95% of MOIA's.

UpkeepUpdate frequency

Heinemann ships an update every 3 weeks, MOIA fortnightly. The most recent releases landed on October 23, 2026 and October 26, 2026 respectively.

Scorecard2 real differences · 8 level
Heinemann versus MOIA: the parameters behind the verdict, then further details
ParameterHeinemannMOIA
PriceFreeFree
Rating4.9 (48 ratings)4.9 (635 ratings) — better
Positive reviews26.1% of reviews94.5% of reviews — better
Number of ratings48635 — better
Update frequencyEvery 3 weeksFortnightly — better
AdsYesYes
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhoneiPhone, iPad — better
Requires iOS16.4 — better16.6
Further details — not scored
Size36 MB172 MB
Age rating17+4+
DeveloperGebr. Heinemann SE & Co. KGMOIA GmbH

Customer experience

Heinemann

All ratings48 ratings
Positive95.8%
Neutral2.1%
Negative2.1%
Written reviews23 reviews
Positive26.1%
Neutral4.3%
Negative69.6%

MOIA

All ratings635 ratings
Positive98.3%
Neutral1.1%
Negative0.6%
Written reviews91 reviews
Positive94.5%
Neutral2.2%
Negative3.3%

Bugs and requests

Heinemann

Not enough reviews yet to summarise bugs or requests.

MOIA

Reported bugs

8 issues
  • App crashes and requires frequent re-login
  • Payment charged but ride cancelled without refund
  • Pickup location shown incorrectly on map
  • Booking confirmation fails despite payment processing
  • Navigation incompatible with larger vehicles on narrow streets
Show 3 more
  • Inconsistent ETA updates (fluctuating wait times)
  • App incompatible with older iPhone models
  • Booking system fails to process requests despite vehicle availability

Requested features

12 requests
  • Saved home address for quick booking
  • Contact list integration for addresses
  • Driver name display in app before pickup
  • Music/radio option in vehicles
  • PayPal or bank transfer payment options
Show 7 more
  • Tip functionality in app
  • Better marked pickup/dropoff points
  • Price breakdown transparency
  • Improved navigation algorithm for vehicle size
  • Service expansion to more cities
  • Improved walking time calculations
  • Passenger name field for booking on behalf of others

In-app purchases

None

Heinemann

No in-app purchases

None

MOIA

No in-app purchases

Questions

Is Heinemann free?
Heinemann is free to download, with no in-app purchases.
Is MOIA free?
MOIA is free to download, with no in-app purchases.
Which has better reviews, Heinemann or MOIA?
MOIA is rated higher. Heinemann averages 4.9 out of 5 from 48 ratings, while MOIA averages 4.9 from 635 ratings.
Do Heinemann or MOIA have ads?
Both Heinemann and MOIA show ads.
Which is updated more often, Heinemann or MOIA?
Heinemann ships an update every 3 weeks, and MOIA fortnightly. Most recently, Heinemann was updated on October 23, 2026 and MOIA on October 26, 2026.

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