Buffer vs Trailmoji
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Buffer
Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.
- Cross-platform posting
- Content scheduling
- Idea organization
- Performance analytics
- Calendar view
- Apple Watch app
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Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023
Trailmoji
Express yourself with Salesforce characters and sayings. Share stickers in your favorite apps, use augmented reality to bring characters to life, and create personalized versions of Salesforce mascots. Perfect for communicating during Salesforce events and beyond.
- Salesforce character stickers
- Copy and paste sticker sharing
- Augmented reality character animations
- Event calendar reminders
- Create custom character stickers
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In the Salesforce Ohana, sometimes there are simply no words to describe the excitement! Introducing Trailmoji: the best way to express yourself using your favorite Salesforce characters. With Trailmoji, you can: • Chat with colleagues and peers during Salesforce events (and year-round!) using your favorite characters, sayings, flair and other sticker options. • Share stickers in your favorite apps with simple copy and paste tools. • Use augmented reality to create dancing versions of Astro, Cloudy and Codey in the room with you. • Add calendar reminders to register for our upcoming events like TrailheaDX, Connections or Dreamforce 2019. Trailmoji's latest feature, myTrailmoji, invites users to join a new adventure by creating and sharing versions of Salesforce characters that reflect their personal style, hobbies, and interests. First up is Astro! Trailmoji, for when there are no words.
Screenshots
Verdict
The clearest difference is in-app purchases: Trailmoji at none against Buffer's 12. Trailmoji also leads on iOS requirement (13.0 vs 18.0). Buffer's advantage is update cadence (every 5 days vs every 5 months) and rating (4.7 vs 4.3). On price, review sentiment, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. Trailmoji asks for nothing beyond the download.
Buffer holds the better App Store score, 4.7 against 4.3. That said, the two scores are not equally well evidenced: Buffer has 34K ratings behind it against 40, so its average is the more settled of the two. Written reviews split almost evenly too, at 55% and 55% positive.
Buffer ships an update every 5 days, Trailmoji every 5 months. The most recent releases landed on September 30, 2026 and September 19, 2026 respectively.
| Parameter | Buffer | Trailmoji |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (34K ratings) — better | 4.3 (40 ratings) |
| Positive reviews | 54.6% of reviews | 55.0% of reviews — better |
| Number of ratings | 34K — better | 40 |
| Update frequency | Every 5 days — better | Every 5 months |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #129 — better | — |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 18.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 154 MB | 86 MB |
| Age rating | 4+ | 4+ |
| Developer | Buffer, Inc. | salesforce.com |
Customer experience
Buffer
Trailmoji
Bugs and requests
Buffer
Reported bugs
5 issues- Drafts not registering in visual calendar
- Inability to reorder scheduled posts
- Inconsistent behavior between mobile and desktop versions
- Automatic posting not working as expected
- Issues with image/video quality and formatting
Requested features
5 requests- Add support for Twitter threads
- Improve visual planning and calendar view
- Integrate with more platforms like Slack and Discord
- Allow more customization and control over posts
- Provide better analytics and performance insights
Trailmoji
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Buffer
- Essentials - 1 Channel$5.991 Month
- Essentials+Team: 1 Channel$11.991 Month
- Essentials - 2 Channels$11.991 Month
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- Pro for 1 Month2 variants$14.991 Month
- Essentials - 3 Channels$17.991 Month
- Essentials - 4 Channels$23.991 Month
- Essentials - 5 Channels$29.991 Month
- Essentials - 6 Channels$35.991 Month
- Small Business$99.991 Month
- Small Business for 1 Month$99.991 Month
- Pro for 1 Year$144.991 Year
Trailmoji
No in-app purchases









